Sign in Subscribe

Mike Parsons

Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.

Have the good times in the tech sector come to an end? What’s driving the lay-offs, when will they end, and what will the impact be?

Have the good times in the tech sector come to an end? What’s driving the lay-offs, when will they end, and what will the impact be?

Explore the causes and impact of tech layoffs, including cost-cutting, strategic shifts, and employer branding challenges in the evolving tech industry.

You’ve got it the wrong way round, it’s productivity that breeds engagement!

You’ve got it the wrong way round, it’s productivity that breeds engagement!

Discover why productivity is the key to employee engagement. Learn how a productivity-first approach boosts performance, morale, and workplace satisfaction for long-term success.

Should Employers Embrace Review Sites in the Same Way Hoteliers and Restaurant Owners Do?

Should Employers Embrace Review Sites in the Same Way Hoteliers and Restaurant Owners Do?

Discover how you should view and utilise Glassdoor to enhance your employer brand, attract top talent, and improve company reputation. Learn strategic tips for managing and leveraging Glassdoor effectively.

The Curious Case of the Compensation-Focused EVP

The Curious Case of the Compensation-Focused EVP

Explore the debate around compensation-focused EVPs and discover why discussing salary openly might be a strategic advantage for attracting and retaining top talent.

The Undeniable Rise of Career Activism

The Undeniable Rise of Career Activism

Explore the undeniable rise of career activism, its impact on employment dynamics, and how companies like Google and Amazon are showing us how important it is to get this right.

The Case Against Return to Office Mandates: Leveraging Hybrid Work to attract top talent.

The Case Against Return to Office Mandates: Leveraging Hybrid Work to attract top talent.

Explore how hybrid work arrangements are transforming employer branding and talent attraction. Learn strategic tips for integrating hybrid work into your employer branding strategy.

Do you really need data and insight to build a strong employer brand?

Building a strong employer brand requires more than intuition. Discover how data and insights are crucial for creating a compelling employer brand that attracts and retains top talent.