What is employer branding?

Employer branding is how people perceive what it is like to work at your company. It blends culture, policies, leadership signals and the deal you offer employees.

An Employer Value Proposition is the set of associations and offerings you promise in return for an employee’s skills. It should be research-led, differentiated and provable.

How often is the glossary updated?

We review it regularly to add new terms and fix duplicates. The page shows a last-updated date so readers know it is current.

Can I suggest a term?

Yes. Send us your suggestion and a short definition. We prioritize widely used or emerging terms in employer branding, culture and talent.

What areas are covered beyond employer branding?

We include culture, talent attraction, recruitment marketing, HR operations, analytics, and modern work trends like hybrid policies and skills-based hiring.

Employer Branding Glossary

What you’ll find

Core concepts like employer brand, EVP, candidate experience and internal mobility
Talent attraction and recruitment marketing terms including AI in recruiting, CRM and programmatic job ads
Culture and EX language such as belonging, ERGs and moments that matter
Metrics that matter in TA and HR like quality of hire, time to fill and eNPS
Modern work trends including remote-first, RTO policy, coffee badging and job hugging

How to use this page

Search at the top or jump to a letter. Each definition is concise and practical. We update entries as language evolves.

Last updated: 30 October 2026

Eight terms on this page (Capability Unlock, Cost of Absence, Employed Capability, Preference Debt, Sameness Tax, Share of Consideration, Strategic Dependency and Time to Capability) are adapted from James Ellis, Employer Brand Labs, New Dictionary of Hiring, CC BY 4.0.