The home of Employer Branding, Culture, and Talent News

Actionable insights and rebellious thinking for people teams shaping the future of work.

[26 OCT] PAPER CUT: The Productivity Mirage Meets The Pink-Slip Economy

AI agents promise lift. Pink slips deliver reality. Gen Z gets squeezed while remote-first shops drown in applicants. This week: productivity hype, adoption whiplash, and the broken rungs of early careers collide.

This article is for Members only

By EBN Oct 26, 2025 11 min read

Future of Work

WEF Jobs of Tomorrow, Workforces of Today: The 2025 Plan

WEF’s new “Jobs of Tomorrow” paper says four technologies will reshape seven of the world’s largest workforces. Here is what leaders must do in 2025 to convert disruption into good jobs, skills and performance that last.

By James Robbins Oct 23, 2025 17 min read

Perspective

Your next employer branding hire: Creative Strategist

Creative strategists blend data, design, and storytelling. For TA leaders building lean, high-performing teams, this hybrid role could be the most powerful addition you haven’t made yet.

By Mark Conachan Oct 21, 2025 6 min read

Paper Cut

[19 OCT] PAPER CUT: Fear, Not AI, Is Fueling The Cuts

This week’s tension: executives blame AI for layoffs while memos whisper something else. Skills become policy. Workers call the RTO bluff. Employer brands either get honest or get ignored.

This article is for Members only

By EBN Oct 20, 2025 8 min read

Perspective

Employer Branding ROI Is Broken: Less Than 20% Can Prove It And That’s Sad.

Most employer brand teams still talk about engagement instead of business impact. Until they can prove how brand drives real business results, they’ll keep losing budgets... and credibility.

By Mike Parsons Oct 16, 2025 6 min read

Editor's Choice

Future of Work

WEF Jobs of Tomorrow, Workforces of Today: The 2025 Plan

By James Robbins Oct 23, 2025 17 min read

Future of Work

OpenAI’s jobs bet: will AI create work or just reshuffle it?

OpenAI’s new Jobs Platform and AI certifications could change hiring itself. Here is what was announced, where the evidence points, and how leaders can protect workers while capturing value.

By James Robbins Sep 18, 2025 12 min read

Leadership & Culture

Leading with Purpose: Kevin Chua on Talent, Mission, and the Future of UWCSEA

UWCSEA CHRO Kevin Chua shares how the College is preparing for the future of talent through strategic workforce planning, leadership development, and values-led culture, ensuring its people live the mission to unite cultures for peace and a sustainable future.

By Mike Parsons Sep 4, 2025 5 min read

Perspective

Clarity and Empathy: The Twin Engines of Employer Branding in 2025

Clarity cuts through complexity. Empathy builds trust. Together, they define the next era of employer branding and they might just be the only strategy that still works.

By Srimoyee Deymerwar Oct 15, 2025 5 min read

Paper Cut

[12 OCT] PAPER CUT: Trust Theater, AI Scoreboards, and Hiring Whiplash

Bosses doubled down on control while pretending it is culture. AI got a scoreboard. Candidates spotted red flags from miles away. The fix is simple, not easy: trust, clarity, and real skills.

This article is for Members only

By EBN Oct 12, 2025 10 min read

Perspective

Why Work Friendships Are the Untapped Superpower of Employer Branding

KPMG’s recent survey finds work friendships are central to engagement, wellbeing and performance - and that most employers are failing to nurture them.

By Mike Parsons Oct 9, 2025 8 min read

Paper Cut

[05 OCT] PAPER CUT: The Jobs Are There. The Offers Aren’t.

Recruiting gets weird when growth holds, hiring cools and skills beat pedigrees. Signals are noisy. Strategy cannot be.

This article is for Members only

By EBN Oct 5, 2025 9 min read

Perspective

The Hidden Cost of the Skills Promise

Employers love to promise growth. But very few can deliver. The moment you say “continuous learning” without proof, you set yourself up to lose credibility and trust.

By Mike Parsons Oct 2, 2025 7 min read

Paper Cut

[28 SEP] PAPER CUT: Hybrid Creep, Burnout, and Workslop

Hybrid creep returns, HR burns out, visas get pricier, and AI workslop clogs the pipes. Agency or control is not theory. It is this week’s operating model.

This article is for Members only

By EBN Sep 28, 2025 9 min read

Paper Cut

[21 SEP] PAPER CUT: Carrots, Sticks, and Agentic HR

AI is redrawing org charts. Some redeploy and pay up; others surveil and spin. Your employer brand is the choice: agency or control.

This article is for Members only

By EBN Sep 21, 2025 8 min read

Guides & Playbooks

APAC Employer Branding in 2025: Trends, Playbooks, and Proof that Scales

A practitioner’s guide to employer branding in Asia Pacific. What candidates value, how to design a growth first EVP with proof, and the channels, metrics, and guardrails that lift hiring and retention across diverse APAC markets.

By James Robbins Sep 22, 2025 7 min read

Paper Cut

[21 SEP] PAPER CUT: Carrots, Sticks, and Agentic HR

AI is redrawing org charts. Some redeploy and pay up; others surveil and spin. Your employer brand is the choice: agency or control.

This article is for Members only

By EBN Sep 21, 2025 8 min read

Guides & Playbooks

US Employer Branding in 2025: Trends, Playbooks, and Proof that Travels

A practitioner’s guide to US employer branding in 2025. What candidates value, how to design a flexible EVP with proof, and the channels, metrics, and guardrails that actually move the needle.

By James Robbins Sep 20, 2025 9 min read

Guides & Playbooks

Employer Branding Around the World in 2025: APAC vs Europe vs USA

A clear, data backed comparison of how employer branding plays out across APAC, Europe, and the USA in 2025. See what candidates value, how to localise your EVP, and which tactics drive ROI by region.

By James Robbins Sep 19, 2025 9 min read

Future of Work

OpenAI’s jobs bet: will AI create work or just reshuffle it?

OpenAI’s new Jobs Platform and AI certifications could change hiring itself. Here is what was announced, where the evidence points, and how leaders can protect workers while capturing value.

By James Robbins Sep 18, 2025 12 min read