Effective Employer Branding Strategies for Recruitment Success

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Boston subway wrapped in Anduril’s bold “Don’t Work Here” graffiti-style recruitment ad. Commuter walks past campaign.

"Don’t Work Here": The Employer Brand That Dares You to Look Twice

Anduril’s “Don’t Work Here” campaign is bold, witty, and viral - the kind of employer branding most tech companies dream of. But behind the clever copy sits a defence-tech mission that’s a world away from beanbags and burritos. Can a compelling EVP override ethical unease?

Close-up of a weathered yellow padlock with a rusted shackle securing a blue metal fence, symbolizing outdated security or resistance to change.

Employer Branders: Stop Sitting on the Fence with AI

Woman holding a box of office supplies looking upset, with digital binary code in the background and bold text reading “AI ATE MY JOB.

[25 MAY] PAPER CUT

Two men face off in a tense office meeting, one pointing, the other contemplative. A snapshot of modern workplace friction.

From Friendly Faces to Firing Squads: The New Corporate Culture.

Two humanoid robots facing each other, hands touching, with bold text “Erase All Humans” over a vivid purple background.

[18 MAY] PAPER CUT

Man sits beside a cardboard box after job loss, an ai robot creeps in. Caption reads “Humans Out, Machines In.”

[11 MAY] PAPER CUT

Polished trophy on display in a corporate office, symbolic of the hollow recognition many companies pay for rather than earn.

Congrats on Buying Your Award. Now Try Earning Employee Trust

Talent Attraction

Attracting Talent as a Small Broker: Why It’s Time to Stop Playing it Safe

Attracting Talent as a Small Broker: Why It’s Time to Stop Playing it Safe

The talent war is on, and smaller brokers need to stop waiting in line for leftovers. It’s time to rethink how we attract top talent—and no, free coffee won’t cut it.

Have the good times in the tech sector come to an end? What’s driving the lay-offs, when will they end, and what will the impact be?

Have the good times in the tech sector come to an end? What’s driving the lay-offs, when will they end, and what will the impact be?

The Ultimate Guide to Employer Brand Assessment: How to Attract and Retain Talent

Embracing Neurodiversity: How Employers Can Foster Inclusive Workplaces and Attract Diverse Talent

Embracing Neurodiversity: How Employers Can Foster Inclusive Workplaces and Attract Diverse Talent

Insights

Boston subway wrapped in Anduril’s bold “Don’t Work Here” graffiti-style recruitment ad. Commuter walks past campaign.

"Don’t Work Here": The Employer Brand That Dares You to Look Twice

Anduril’s “Don’t Work Here” campaign is bold, witty, and viral - the kind of employer branding most tech companies dream of. But behind the clever copy sits a defence-tech mission that’s a world away from beanbags and burritos. Can a compelling EVP override ethical unease?

SEO for Employer Branding: The Unseen Advantage with Greg, Co-Founder of Jolly SEO

SEO for Employer Branding: The Unseen Advantage with Greg, Co-Founder of Jolly SEO

Futuristic humanoid robot in a meditative pose, floating with cables attached, set in a sleek, geometric sci-fi environment.

AI Fakers, Deepfake Candidates, and North Korean IT Workers: The Hiring Crisis No One Saw Coming

The future of hiring: A human recruiter and a digital AI counterpart face off, redefining talent acquisition in 2025

The Future of Recruiting 2025: LinkedIn’s Take on What’s Next for Talent Acquisition

Futuristic neon cityscape representing the evolving future of work and AI-driven transformation.

2025 Global Talent Trends: The Talent Multiverse - A Deeper Dive into the Future of Work

White typewriter with AI Prompt projecting a neon pink synthwave skyline, symbolizing the shift from traditional work to AI

The Future of Jobs 2025: A Blueprint for Talent Attraction or a Recipe for Retention Woes?

Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming

Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming

EVP

Stylised image of a black hole with glowing light around it, symbolising the pull of shallow branding and the challenge of creating an EVP with real meaning that escapes slogan-level gravity.

Employer Value Proposition Examples – And Why They’re So Hard to Find

Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.

The EVP Delivery Gap: Why Organizations Are Failing to Meet Employee Expectations

The EVP Delivery Gap: Why Organizations Are Failing to Meet Employee Expectations

The Curious Case of the Compensation-Focused EVP

The Curious Case of the Compensation-Focused EVP

The Talent Market is in Flux: What do EVPs Look Like in 2024?

The Talent Market is in Flux: What do EVPs Look Like in 2024?

Crafting a Compelling EVP: A Game-Changer for SME Recruitment

Crafting a Compelling EVP: A Game-Changer for SME Recruitment

Refractions

[04] Elevate Your Game: Dynamic Strategies for Employer Branding to Team Up with CHROs and TAs Against Challenges of 2025

[04] Elevate Your Game: Dynamic Strategies for Employer Branding to Team Up with CHROs and TAs Against Challenges of 2025

Why invest in employer branding during a hiring slowdown? Because a strong brand isn't just for hiring—it’s a strategic shield against future challenges. Learn how to fortify your brand in today’s market and prepare for 2025's talent acquisition twists.

[03] One Vision, One Mission: The Success of Shared Goals in Employer Brand

[02] Collaboration Unleashed: The Hard-Hitting Facts That Make or Break Your Employer Brand

[01] Frenemies or Just Misunderstood? Inside the Minds of HR, Talent Acquisition, and Employer Branding Professionals

[01] Frenemies or Just Misunderstood? Inside the Minds of HR, Talent Acquisition, and Employer Branding Professionals

Perspective

Close-up of a weathered yellow padlock with a rusted shackle securing a blue metal fence, symbolizing outdated security or resistance to change.

Employer Branders: Stop Sitting on the Fence with AI

Most EB teams are still experimenting with AI while leading employers are already operationalizing it. This piece explores the four phases of AI adoption, exposes why most firms are stuck, and shows what to do now before your competitors pull too far ahead.

Two men face off in a tense office meeting, one pointing, the other contemplative. A snapshot of modern workplace friction.

From Friendly Faces to Firing Squads: The New Corporate Culture.

Polished trophy on display in a corporate office, symbolic of the hollow recognition many companies pay for rather than earn.

Congrats on Buying Your Award. Now Try Earning Employee Trust

Image from Chat GPT-4o

Let's Face It: Corporate Values Are Total Bullshit

Abstract image of colorful, overlapping shapes with bubbles suspended in liquid, symbolizing the blurred lines between authenticity and performance in the workplace.

The Performative Trap of Workplace Authenticity

A shattered glass panel with the word "BRANDING" glowing in red neon, symbolizing the broken illusion of employer branding.

The Employer Branding Illusion: Why EVP as a Separate Construct is a Flawed Idea

The DOGE shiba inu dog looking serious at it's desk planning the DOCE action plan

Forget DOGE – DOCE is coming! And There’s Nothing Anybody Can Do About It