The End of Outlook Careers: How AI Exposes Useless Work
For decades, offices have been padded with jobs that produce more meetings than results. AI has called the bluff. Outlook careers are over, and the middle class is in the crosshairs.
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Leadership & Culture
Leading with Purpose: Kevin Chua on Talent, Mission, and the Future of UWCSEA
UWCSEA CHRO Kevin Chua shares how the College is preparing for the future of talent through strategic workforce planning, leadership development, and values-led culture, ensuring its people live the mission to unite cultures for peace and a sustainable future.
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Leadership & Culture
Leading with Purpose: Kevin Chua on Talent, Mission, and the Future of UWCSEA
UWCSEA CHRO Kevin Chua shares how the College is preparing for the future of talent through strategic workforce planning, leadership development, and values-led culture, ensuring its people live the mission to unite cultures for peace and a sustainable future.
Leadership & Culture
From the Inside Rail: Paul Hotchan on Hong Kong's Vibrant Culture, Talented Community, and Local Life
Paul Hotchan, Head of Talent Acquisition at the Hong Kong Jockey Club (HKJC), sat down with EBN to share his journey from hotels to human resources, what makes HKJC unique as an employer, and how he sees the future of work in Hong Kong and beyond.
Future of Work
Deloitte’s 2025 Human Capital Trends: Why Your EVP Needs an AI Upgrade
Deloitte’s 2025 Human Capital Trends report is clear: if your EVP doesn’t help employees thrive in an AI-powered world, you’ll lose them. This EBN deep dive explains what employer brand leaders must do to stay competitive from skills-first messaging to leadership rebrands.
Future of Work
Employer Branding in the Age of Radical Honesty: Authenticity or Overexposure?
Radical honesty may be the flavour of the month, but does it have a place in employer branding? Get it right and you rebuild trust and win the branding Holy Grail, authenticity. Get it wrong and you’re left with nothing but egg on your face.
Leadership & Culture
The Trust Recession Is Here. What Employer Brands Need To Do Now
Trust in “my employer” just fell globally for the first time in Edelman's 26 year history. Leaders say they trust employees more than employees feel trusted. Here is what the data really says and what to do about it.
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Future of Work
When Professional Work Disappears: Facing Mo Gawdat’s AI Dystopia
Mo Gawdat warns AI could erase millions of white-collar jobs from 2027, threatening the middle class and social stability. Backed by growing evidence and leading experts, his forecast calls for urgent action before the disruption becomes irreversible.
Future of Work
EU is gearing up to regulate algorithmic management at work. Here is what HR, TA and Employer Branding leaders need to do now
EU lawmakers want new rules for algorithmic management at work. This guide explains what the draft would require, how it fits with the AI Act and GDPR, and what HR, TA and EB teams should do in 90 days to stay compliant, reduce risk and turn responsible AI into brand equity.
Employer Value Proposition (EVP)
Freedom Within a Framework: Rethinking Global Employer Brand Activation
Global employer brands succeed when they protect a few core truths and let local teams adapt them. This balance of consistency and freedom boosts authenticity, relevance, and impact in every market.
Case Studies
How Employer Branding Transforms Recruitment ROI
Discover how employer branding directly improves recruitment ROI by reducing time-to-fill, increasing offer acceptance rates, and enhancing retention. Includes case studies from Siemens, Atlassian, and Unilever showing measurable business impact.
Guides & Playbooks
Employer Branding 101: A Strategic Guide for Modern Talent Leaders
Employer branding is the strategic work of shaping how your company is seen as a place to work. It drives hiring, retention, and culture and when done right, it delivers real business impact. This guide shows you how to build a brand that performs.