Rate card · 2026
Reach the people who build employer brands
In-house employer brand, talent acquisition and internal comms teams read Employer Branding News to keep up. They use the Provider Directory to find suppliers. Both take sponsors, and every rate is on this page.
01 · Provider Directory
Get listed
Buyers come here to find the exact specialist they need. A free listing makes you findable. The paid tiers make you contactable, and show the buyer we have confirmed who you are.
- Name, one-line description and website
- Category, specialism and region tags
- Searchable and filterable from day one
- No logo or full profile
- No contact details shown
- Everything in Free
- The blue Verified check beside your name, the mark a procurement reader looks for first
- Your logo and a full profile
- Email, phone, WhatsApp and a booking link
- A case study link, so your work answers the first question
- Your own login to update any of it, any time
- Everything in Enhanced
- Your profile in the homepage rotation
- The Featured label on your card and profile
- A mention in the EBN newsletter, our Thursday edition
- A second category included, worth $125, so you appear in both places buyers look
- A Provider Insight article included, worth $450, published and linked from your profile
| Also available | Rate | |
|---|---|---|
| Secondary category | Appear in a second category when you genuinely work across two. Reviewed by a person before it goes live. | $125per year |
Screened and Verified: what the labels tell a buyer
Screened is the bar for being listed at all. It means we confirmed the company is real, trading, and who it claims to be.
Verified is the blue check, and it says something more specific: somebody at the company proved they work there, and we confirmed it. It comes with Enhanced and Featured. It is never sold on its own.
Neither label judges the quality of anyone's work. We do not review, rank or score providers, so a buyer reading your listing knows the check means identity, not opinion. That is what makes it worth something.
On links: your listing links to your site either way. Claimed and verified listings carry a standard editorial link. Listings nobody has claimed carry rel="nofollow". Advertising and paid content carry rel="sponsored", in line with Google's guidance. Frankly, a directory that offers to sell you ranking credit is spending its own authority and yours with it.
02 · Provider Directory
Advertise where people are shortlisting
Three placements, each running for as long as you book it and labelled as sponsored.
| Placement | Where it runs | Slots | Rate |
|---|---|---|---|
| Hero Everywhere | The top of every page in the directory. One advertiser at a time, with nothing rotating against you. | 1 | $750per month |
| Hero Category | The top of one category page, in front of buyers who have already narrowed to your discipline. | 1 per category | $295per month |
| Buyer Guide Hero | Across the buyer guides, read by people actively building a shortlist. | 1 | $295per month |
Your profile is not for sale to your competitors
We do not sell advertising targeted at a named company's profile page. Every placement above runs across a page type or a whole category.
It means nobody can buy a banner on your listing, and buyers reading the directory can trust that what sits beside a profile was not bought by a rival.
03 · employerbranding.news
The newsroom
Partner content on the EBN masthead, in front of the readers who come here for reporting. Everything is labelled, published under its own URL and kept out of the editorial feed, so readers know what they are reading and your piece is judged on its substance. We edit for quality and we can decline a brief.
| Item | What you get | Rate |
|---|---|---|
| Bylined Feature | We interview you and write it. Your named byline, editorial framing, feature placement on the site and a newsletter feature. You bring the point of view, we do the work. | $2,450per article |
| Bylined Series | Four features across twelve months, planned as one argument rather than four unrelated pieces, with a quarterly read on how each performed. | $8,450per year |
| Sponsored article | You write it, we edit it into house style, label it and publish. Newsletter mention and organic social included. | $900per article |
| Press release | Distribution via EIN newswire, handled by us. | $500per release |
The article advert
A display unit inside the article itself: your logo, two lines of copy and a button in your own brand colour, carrying a SPONSORED label. It stays in the article permanently. Our features run to two and a half thousand words and keep being read for years after the week they were published, so the placement goes on working long after a banner campaign would have ended. Slots are set by length, one for every thousand words up to three, and one slot in every article is always held for EBN's own brands.
| Item | What you get | Rate |
|---|---|---|
| One article | Your unit in a single article, chosen with you so it sits beside a subject your buyers care about. It stays there. | $325per article |
| Five articles | The same unit across five articles, picked as they are commissioned. | $1,300saves $325 |
| One month | Every new article we publish that month carries your unit, and keeps it. | $1,950per month |
| Three months | The same, for a quarter. | $4,950saves $900 |
The article advert runs on the web. The newsletter sponsorship in section 05 runs in the email. They are separate placements and we do not sell one as the other. Every advert link is marked as sponsored so it passes no ranking credit, which is the same rule we apply everywhere else on this card.
04 · directory.employerbranding.news
The directory blog
A separate publication, sitting alongside the listings and read by people comparing suppliers. Lower cost than the newsroom, closer to the buying decision, and written to be useful to someone with a shortlist open.
| Item | What you get | Rate |
|---|---|---|
| Category Buyer Guide | Twelve months as the only sponsor of the buyer guide for your category, plus the hero placement on the matching category page. The people reading it are choosing a supplier this quarter. | $2,950per year |
| Provider Insight | Your article on the directory blog. You supply it, we fact-check and house-style it, label it as sponsored, file it under your category and link it from your listing page, where it sits under a heading naming your company. | $450per article |
05 · Newsletters
Two editions, one sponsor each
Your placement appears twice in the email, at the top and again at the end, with no other advertiser beside it. It runs in the email edition only, so it reaches subscribers in the inbox rather than sitting on a web page.
| Edition | What it is | Per issue | Per month |
|---|---|---|---|
| EBN newsletter | Thursday. One story, told properly, and your brand next to it. | $350 | $1,200 |
| Paper Cut | Sunday. The week in employer branding, rounded up and linked. | $175 | $600 |
| Both | Thursday and Sunday in the same week. | $475 | $1,600 |
Longer runs are priced on the same per-issue basis. Tell us the dates and we will quote it.
06 · Packages
Buy it together and pay less
Each package combines a listing with the content and placement that make it work harder. Prices below are what you pay, against what the same items cost bought separately.
- Enhanced Listing with the Verified check
- A Provider Insight article on the directory blog
- A second category
- A month of Paper Cut sponsorship
- Enhanced Listing with the Verified check
- Three months at the top of your category page
- A sponsored article on EBN
- A month of EBN newsletter sponsorship
- Featured Listing, one of three in your category
- Your Category Buyer Guide for twelve months
- A Bylined Feature on the EBN newsroom
- Three months at the top of your category page
- Three months of EBN newsletter sponsorship
These are starting points. Tell us what you are trying to achieve and we will shape one around it.
07 · Research
Put your name on the numbers
EBN is publishing original research: primary data from the people actually doing this work. The first titles are being scheduled now, which is when a sponsor can still influence the topic rather than the findings.
Sponsor a paper
Your name on a scheduled EBN research paper. Named sponsorship on the report and the landing page, early sight of the findings before publication, the launch article and newsletter, and a webinar built around the results. One sponsor per paper.
Commission your own
A study built around a question you need answered, fielded to the EBN audience and to EBClub practitioners, designed and written by us to the same standard as our own work. Co-branded, and yours to use.
Priced per project, because scope, sample and timing all move. The 2026 schedule is being set now, so early conversations get first choice of topic.
Talk to us about research08 · EBClub
Get near the room where the buyers are
EBN is the public front door. EBClub is the closed community behind it, and partnership there works differently from anything above.
Built and run with Beyond Cloudnine
EBClub
A peer-only community for in-house employer brand, talent acquisition, recruitment marketing, people and internal comms practitioners. Core membership is free and stays free. It is moderated, and closed to unsolicited supplier outreach.
Who is in it
- In-house practitioners only, actively moderated
- Live events and roundtables in the cities where the work is happening
- Courses, resources and gated content built for the job
- The Exchange, where practitioners and suppliers meet on the record
- The same audience that reads EBN, in a setting where they talk rather than skim
How you can take part
- Provider membership, with the EBClub Member badge on your directory listing and a place in the partner list members browse
- Event sponsorship, single city or a series, with branding, a host mention and a consented attendee list
- Exchange sessions and AMAs, where you answer questions in your specialism
- Course and resource sponsorship, attached to something members keep and return to
- Integrated packages combining EBN reach with EBClub presence
Provider membership is $990 a year and includes an Enhanced Listing plus the EBClub Member badge. Event, course and Exchange sponsorship is priced around the calendar.
09 · People Jobs
Hiring for the team that does this work
People Jobs is the board in the same ecosystem, for the roles this audience holds. Job ads are self-serve and priced on their own site, so they are here for reference rather than sold from this card.
peoplejobs.co
People Jobs
A board for employer branding, talent acquisition, recruitment marketing, HR, people and culture roles. Narrow by design, so a posting reaches practitioners rather than the whole internet.
What you can buy
- Promoted, $195 · one post, 30 days, highlighted on the board
- Featured, $295 · one post, 30 days, highlighted and held at the top of the list
- Featured Extended, $395 · the same, running 60 days
- Strategic Placement, $445 · the same, running 90 days
- Featured 5-Pack, $1,180 · five featured posts against $1,475 bought separately. Unused credits last twelve months
How it connects
- Job postings can be included in an EBN package. We issue you a code that covers the cost at checkout
- If you are sponsoring and hiring, postings can fold into an integrated deal
- Same audience, different moment. EBN reaches practitioners reading. People Jobs reaches practitioners looking
- Browse the roles on the EBJobs page
- Volume posting and employer partnerships are quoted directly
From $195 a post. Buy directly on People Jobs. For volume beyond the 5-Pack, or an employer partnership, come to us instead.
Tell us what you are trying to achieve
We will point you at the right thing, and say so if something on this page is wrong for you.
partner@employerbranding.newsRate card current as of 28 August 2026. All prices in USD, excluding any applicable taxes.
Monthly placements committed for twelve months are billed at ten months. Rates reviewed quarterly.