Employer Branding News (EBN) is a global media and community platform focused on employer branding, talent attraction, retention, and company culture. Created and curated by Fathom, it exists for the people who shape how organisations show up as employers and how work feels on the inside.
EBN covers the full employer brand lifecycle: from employer value proposition and talent attraction through to onboarding, engagement, leadership, and alumni advocacy. It connects employer brand, talent acquisition, HR, employee experience, and communications, with a single question in mind: what does this mean for how you attract, choose, and keep talent.
EBN at a glance
- What it is: Journalism style digital publication and community on employer branding, talent attraction, retention, and culture.
- Audience: Employer brand and EVP leaders, TA and recruitment marketing teams, HR and people leaders, EX and internal communications, agencies and vendors, students and career changers.
- Topics: Employer brand and EVP, talent attraction and recruitment marketing, leadership and culture, retention and engagement, future of work, reputation and rankings.
- Formats: News and explainers, weekly Paper Cut digest, research breakdowns, stats pages, guides and playbooks, wiki entries, podcast, events and case studies.
- Coverage: Global stories with particular depth across APAC, Europe, and North America.
- How to participate: Subscribe, share news, comment and discuss, write for EBN, or partner on research and content.
What is Employer Branding News?
Employer Branding News is a dedicated source of insight, reporting, and practitioner stories on how organisations build and evolve their employer brands. It tracks the latest shifts in work, technology, and society, then translates them into decisions for EB, TA, HR, and culture teams.
EBN’s coverage spans:
- how organisations define and activate their employer value proposition
- how they attract, select, and onboard talent
- how they retain, engage, and develop people
- how leadership, culture, and communication shape trust and reputation in the market.
The aim is simple: give practitioners clear context, credible examples, and usable language for their next employer brand, talent attraction, or culture conversation.
Topics we cover
EBN organises coverage around core topic hubs. Each hub has its own landing page, with a mix of news, analysis, and practical tools.
- Employer Value Proposition (EVP)
Strategies, frameworks, and examples for defining, evolving, and activating an EVP that can flex by region and audience while staying consistent at the core. - Future of Work
Emerging trends and signals shaping how people work, from AI and automation through to regulation, generational shifts, and new work models, plus what they mean for employer branding and talent strategy. - Leadership & Culture
CEO and founder storytelling, culture decks, leadership behaviour, and their impact on trust, belonging, and internal credibility. - Retention & Engagement
Culture, onboarding, listening, and employee advocacy that reduce churn and keep teams engaged, with a focus on practical moves HR and people leaders can make. - Talent Attraction
Employer branding, recruitment marketing, media, and content that attract qualified candidates, strengthen pipelines, and align talent with culture and strategy. - Perspective and opinion
Commentary, explainers, and point-of-view pieces that help practitioners interrogate common assumptions and spot patterns across markets.
These hubs link into the EBN Industry Newswire, which groups fast-moving stories under headings like Headlines, EVP, Inspiration, Rankings, and Trends so practitioners can scan the landscape quickly.
Series you will find on EBN
Paper Cut
Paper Cut is EBN’s weekly digest of employer branding, talent, and work news. It gathers the most important stories, reports, and signals across the week, then pulls out what matters for EB, TA, HR, and culture leaders who do not have time to read everything in full.
Expect a mix of:
- labour market data and layoff patterns
- policy and regulation moves that touch work and hiring
- standout campaigns, rankings, and reputation moves
- practical takeaways for EVP, hiring, and culture decisions.
EBN
Formats and resources
Alongside topic hubs and series, EBN offers a set of resources designed for repeated use:
- Industry Newswire: fast updates on headlines, EVP developments, inspiration, rankings, and trends.
- Guides & Playbooks: step-by-step guides that translate research and practice into usable playbooks, including regional employer branding series for APAC, Europe, and the US.
- Case Studies: short, practical references and concrete examples that show how organisations design and activate employer brands in the real world.
- Trends & Signals: curated signals that help readers separate noise from genuine shifts in the talent market.
- Wiki and Glossary: definitions, concepts, and frameworks that standardise language around employer branding, EVP, and related topics.
- Podcast, Events, and Jobs: conversations with practitioners, event coverage, and a dedicated jobs section for roles in employer branding and related fields.
Who reads Employer Branding News
Typical EBN readers include:
- global and regional heads of employer branding and EVP
- TA directors, recruitment marketing and sourcing leaders
- CHROs, people and culture leaders, and HR business partners
- employee experience and internal communications teams
- people analytics and workforce strategy teams
- agency strategists, creatives, and researchers working in EB and talent
- students and early career professionals exploring employer branding and people work.
The mix of reported pieces, explainers, and practitioner perspectives is designed so a CHRO, an EB manager, and an agency strategist can each find something they can use this week.
How to use EBN in your work
EBN is built to be used inside organisations, not just read in a browser.
Practitioners regularly use Employer Branding News to:
- brief leaders and stakeholders on what is happening in employer branding and talent
- benchmark their EVP, attraction, and retention work against examples from other regions and sectors
- sense check strategy against external data, case studies, and worker sentiment
- train new team members on employer branding, recruitment marketing, and culture topics, using EBN pieces as reading lists
- stay ahead of future of work trends that will shape their next EVP or workforce plan.
Articles and resources are easy to bookmark, share in internal channels, or build into workshops and leadership offsites.
Editorial and community principles
Editorial approach
EBN follows a journalism-style editorial approach. Coverage aims to:
- explain what is happening, not just who announced what
- put numbers, rankings, and campaigns in context
- include multiple perspectives where useful
- separate clearly between reported facts, quoted views, and commentary.
Commercial partners and contributors are expected to meet the same standard: educational, insightful, and free of heavy sales copy.
Partnerships and commercial content
EBN works with partners through sponsorships, co-branded content, events, and bespoke research, with every collaboration reviewed against clear content standards and community value. Interested organisations can learn more and contact the team through the Partner page.
Community guidelines
EBN’s community guidelines set expectations for respectful communication, on-topic and high-quality contributions, no spam or aggressive self-promotion, and respect for privacy and intellectual property.
Details live in the Help section, which also covers how to share news, how to subscribe, and what to do if you hit technical issues.
Contribute to Employer Branding News
EBN is designed as a platform for practitioner voices.
There are several ways to contribute:
- Write for Employer Branding News
The “Write for Employer Branding News (EBN)” page sets out what EBN publishes, who it serves, typical structures and word counts, SEO and image guidelines, and how AI tools should be used. - Pitch case studies, campaigns, and research
In-house teams, agencies, and vendors can propose case studies, campaign breakdowns, and data-driven pieces that help the wider community make better decisions. - Share news and links
Practitioners can share news items and links through the quick-share tools described in the Help centre, which EBN may include in Paper Cut or the Newswire.
For detailed contributor guidance, visit the Write for Employer Branding News page and the Help and Community Guidelines sections.
Partner with Employer Branding News
Organisations that want to reach EB, TA, HR, and people leaders can explore sponsorship, research, and campaign opportunities. The Partner page outlines:
- advertising options and sponsored content formats
- co-branded webinars and event collaborations
- bespoke research and trend reports
- criteria for partners, including alignment with the goals and standards of the employer branding community.
All proposals go through a review process that balances community value, editorial integrity, and transparency about commercial relationships.
Related properties
Employer Branding News is created and curated by Fathom. Fathom is connected to several other organisations working in this industry. Because EBN reports on that industry and sells advertising into it, we would rather you learned about those connections here than found them somewhere else.
The Talent Gravity Standard
The Talent Gravity Standard is an open, global framework for measuring employer brand. It's a consistent way to evaluate, compare, and develop EVP and talent insights across organisations, markets, and time. It exists because employer brands are too often built and assessed without a shared or reliable unit of measurement.
Every major talent report asks different questions, weighted against different benchmarks. Every EVP project applies different dimensions. The result is a field rich in data, but poor in comparability - leaving practitioners to make decisions based on insights they cannot reliably triangulate.
The Standard provides that common language. It enables in-house teams, researchers, and advisors anywhere in the world to work from the same six dimensions - whether they are diagnosing internal reality, assessing external perception, or understanding the gap between them. The Standard creates consistency where it matters so that insights can be compared, tracked over time, and built upon without reinventing the methodology each time.
It removes the dependency on proprietary frameworks or external intermediaries and replaces it with a shared foundation that anyone can adopt.
Developed by Fathom Data Labs
Licensed under CC BY-NC-ND 4.0
Employer branding now has a measurement standard. The Talent Gravity Standard is a six-driver framework for quantifying employer attractiveness and the gap between brand promise and employee experience.
Institute of Employer Branding Professionals
IEBP is the first professional body dedicated exclusively to the employer branding discipline. Anchored by the Talent Gravity Standard, an open framework for high-fidelity EVP development and brand measurement.
Why employer branding needs a professional standard
Employer branding has matured into a strategic discipline that influences how organisations attract, hire, and retain talent at scale. Yet there is no recognised qualification. No shared measurement standard. No professional credential that means anything across borders or industries.
Practitioners are self-taught or certified by vendors with a commercial interest in the answer. Research is fragmented across consultancies that rarely share methodology. The discipline lacks the infrastructure of a profession.
IEBP exists to change that. Not by issuing badges, but by building the shared language, measurement standard, and professional community that employer branding deserves.
A professional home for employer branding. The Institute of Employer Branding Professionals is being built and you can help shape it.
Talent Brand Network
A global alliance of independent employer branding agencies, with senior specialists across APAC, EMEA, North America and Africa.
Global scale meets local soul.
TBN unites the world's best independent agencies under one banner.
The TBN Way
- Independent specialists who live in your market
- Creative that resonates with local talent
- Senior expertise from day one, every market
- One framework. Many voices. Unified delivery.
- Fast, transparent, and genuinely collaborative
This is the connection that matters most, so it is worth being blunt about it. TBN members are exactly the kind of agencies that appear in the EBN Provider Directory and buy advertising from us.
EBClub
EBClub is the closed community that sits behind the publication. EBN is the public front door: anyone can read it, and it is free. EBClub is a protected room for in-house employer branding, talent acquisition and HR practitioners, who are vetted before they are let in and reviewed within two working days. Providers can join too, on a paid membership, but the two sides are not equal by design. A practitioner can start a conversation with any provider. A provider cannot message a practitioner first, and no amount of spend changes that. That asymmetry is the whole product, and it is the reason people speak openly in there.
EBClub is not a Fathom property, which makes it a different kind of relationship from the others on this page. It is operated by Beyond Cloudnine Limited, a separate company registered in England and Wales, in partnership with EBN. It has its own Membership Terms, its own Privacy Notice and its own governing law, and joining it is a contract with them rather than with us.
Employer branding works better when people share what they know. EBClub brings practitioners together to exchange ideas, compare experiences, and learn from the people doing the work.
People Jobs
People Jobs is our jobs board, and it exists because the audience that reads EBN is the audience that fills these roles. It carries employer branding, talent acquisition, HR leadership, people operations, recruitment marketing, company culture and talent development roles, globally, from interns to directors. Posting is self-serve and starts at $195, with pricing published on the site rather than quoted on request, the same principle we apply to the EBN rate card.
The EBJobs page on EBN is a filtered view of the employer branding roles from that board, so the jobs you see here and the jobs on People Jobs are the same jobs, not two competing listings. People Jobs is part of the same group as EBN. We say so wherever it appears here rather than presenting it as an independent third party, and a job advertised there gets no editorial coverage on EBN as a result of being there.
Helping HR, talent acquisition, employer branding, and company culture professionals find careers worth smiling about.
Our editorial policy sets out in full who owns what, how we make money, and what a commercial relationship does and does not buy.
Where to start
A few suggested entry points for new readers:
- New to employer branding and EVP
Start with the employer branding glossary and wiki, then explore the Employer Value Proposition hub and introductory guides and playbooks. - Scaling an EB function or refreshing EVP
Dive into guides and playbooks across APAC, Europe, and the US, along with case studies that show how other organisations structure teams, measure impact, and localise global narratives. - Keeping leaders briefed on the talent landscape
Subscribe to Paper Cut for weekly roundups, then add Future of Work and Leadership & Culture pieces to leadership reading lists.
Language and definitions
To keep language consistent across EBN and within the community, the site uses a few core definitions:
- Employer brand: how an organisation is perceived as a place to work by current, former, and potential employees.
- Employer branding: the ongoing work of understanding, shaping, and communicating that employer brand, inside and outside the organisation.
- Employer Value Proposition (EVP): the set of promises and proof points about what people can expect from you as an employer, and what you expect in return.
- Talent attraction: the strategies, content, and channels that draw the right candidates into your hiring process.
- Retention and engagement: the conditions, practices, and experiences that keep people committed, motivated, and willing to recommend you as an employer.
More detailed entries live in the EBN wiki and glossary, which expand on these terms with examples and frameworks.
FAQ
What is Employer Branding News?
Employer Branding News is a digital publication and community focused on employer branding, talent attraction, retention, and culture, created and curated by Fathom for the global employer branding and talent community.
Who runs Employer Branding News?
EBN is developed by Fathom. Editorial content is produced by an internal team and external contributors, guided by clear editorial and community standards.
Who is Employer Branding News for?
EBN is for in-house and agency professionals who shape employer brands and talent strategies, along with students, job seekers, and others interested in how work, reputation, and talent connect.
What is Paper Cut?
Paper Cut is EBN’s weekly digest of employer branding and work news, highlighting the most important stories, data, and signals of the week with clear takeaways for EB, TA, HR, and culture leaders.
How can I contribute or partner?
Prospective contributors can start with the “Write for Employer Branding News” page and the Help centre. Organisations interested in sponsorships, events, or research can use the Partner page to contact the team.