Candidates now research employers inside AI tools, not on your careers site. An academically referenced guide to Generative Engine Optimisation (GEO): the platforms that shape what candidates see, how to communicate your EVP so AI cites it accurately, and how to measure your AI presence.
GovTech says its restructuring is not driven by AI, cost-cutting or downsizing. But with 93 employees retrenched and around 300 roles expected to be affected, does the move challenge Singapore’s public sector reputation for iron-clad job security?
Laszlo Bock’s viral hiring guide is smart, useful, and deeply depressing. It honestly exposes how broken recruiting has become, then teaches workers to survive it through optimization, performance, and strategic likability rather than merit alone.
Employer branding and recruitment marketing are frequently conflated in job titles, budgets, and agency briefs. They are not the same thing. Here is the distinction, why it matters, and how the two functions should work together.
Three years into the AI boom, four separate research efforts converge on one finding: executive enthusiasm is near-universal, operational integration is rare, and the bottleneck is organisational design.