Actionable insights and rebellious thinking for people teams shaping the future of work.
Headline unemployment figures still look relatively stable across many economies. Beneath those numbers sits a growing class of underemployed workers patching together income through gigs, freelance work, consulting, and side hustles, while struggling to regain stable employment.
The employee deal is tightening while the measurement layer grows. This week: culture as an operating system, leaders reframing hiring and layoffs through AI, burnout boundaries snapping back, and the quiet risks nobody budgets for, from shadow IT to discoverable workplace texts.
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Mass layoffs at profitable companies. AI deep in the hiring stack. A generation that prices in disloyalty before signing. Employer branding in 2026 has not become redundant. The version built on a different decade's assumptions has.
An EVP should expand your reach, not narrow it. When it becomes repetitive or overly inward-looking, it risks losing relevance with the very audiences it is meant to influence.
LVMH unveiled its employer brand campaign on 25 July 2025 and rebuilt its careers experience around “Where Dreams Become Careers”. Here’s the EVP, the proof, the trade-offs, and how it compares to luxury rivals.
Benefits are being trimmed, AI adoption is being measured, and HR is stuck managing the fallout. This week: the perks rollback, the rise of AI scorecards and surveillance, a widening career divide for graduates, and why HR governance is suddenly the main brand risk.
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AI was meant to save time. Many employees say it is creating more work through errors, rework, and unclear expectations. This week covers the trust gap, AI moving into pay and performance, early-career squeeze signals, and why remote work fights keep returning.
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AI is being sold as productivity. Employees are experiencing rework, mixed incentives, and new rules that feel suspiciously one way. This week covers the adoption trust gap, AI moving into pay and performance, the rise of salary transparency, and why layoffs keep being narrated as automation.
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AI is being sold as productivity. Employees are experiencing rework, mixed incentives, and new rules that feel suspiciously one way. This week covers the adoption trust gap, AI moving into pay and performance, the rise of salary transparency, and why layoffs keep being narrated as automation.
This article is for Members only
AI rollouts are hitting a wall. Some Gen Z employees are pushing back, organisations are flattening into player-coach leadership, and managers are losing engagement. HR is also testing AI for pay decisions while facing fairness scrutiny. This week: trust, capacity, and control.
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