TikTok is mandating a five-day return to the office. Dropbox is going the other way entirely. This week: the whiplash mandate, AI layoffs that keep missing their own logic, hiring data that cannot agree with itself, and who gets blamed when the work does not get done.
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California launched the first state tool tracking AI-related job loss. The headline says no statewide surge. The detail says claims are climbing for college-educated workers in exposed jobs. Here is how talent and employer brand teams should read it.
The Bank of England just said AI is lifting UK productivity and costing jobs, in the same breath. This week: the jobs report says the market is fine, workers do not believe it, and Gen Z wants the corner office more than balance.
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Employer brand practitioners are constantly told to be honest, authentic and “real”. Fine. But how honest? About what? And how do you tell the truth without making the company sound like somewhere nobody in their right mind would want to work?
Candidates now research employers inside AI tools, not on your careers site. An academically referenced guide to Generative Engine Optimisation (GEO): the platforms that shape what candidates see, how to communicate your EVP so AI cites it accurately, and how to measure your AI presence.
Pay rises and a hiring boom are promised this quarter, but AI is already taking customer service jobs at three major firms, and Visa just cut 7% of staff. What the split means for your employer brand, plus EBN and EBClub join forces.
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GovTech says its restructuring is not driven by AI, cost-cutting or downsizing. But with 93 employees retrenched and around 300 roles expected to be affected, does the move challenge Singapore’s public sector reputation for iron-clad job security?
GovTech says its restructuring is not driven by AI, cost-cutting or downsizing. But with 93 employees retrenched and around 300 roles expected to be affected, does the move challenge Singapore’s public sector reputation for iron-clad job security?
