Employer brand practitioners are constantly told to be honest, authentic and “real”. Fine. But how honest? About what? And how do you tell the truth without making the company sound like somewhere nobody in their right mind would want to work?
Pay rises and a hiring boom are promised this quarter, but AI is already taking customer service jobs at three major firms, and Visa just cut 7% of staff. What the split means for your employer brand, plus EBN and EBClub join forces.
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Candidates now research employers inside AI tools, not on your careers site. An academically referenced guide to Generative Engine Optimisation (GEO): the platforms that shape what candidates see, how to communicate your EVP so AI cites it accurately, and how to measure your AI presence.
GovTech says its restructuring is not driven by AI, cost-cutting or downsizing. But with 93 employees retrenched and around 300 roles expected to be affected, does the move challenge Singapore’s public sector reputation for iron-clad job security?
Laszlo Bock’s viral hiring guide is smart, useful, and deeply depressing. It honestly exposes how broken recruiting has become, then teaches workers to survive it through optimization, performance, and strategic likability rather than merit alone.
