Actionable insights and rebellious thinking for people teams shaping the future of work.
AI was meant to buy time. For many teams, it’s doing the opposite. This week: why AI can lengthen workdays, how L&D is being pushed to prove impact, why remote work is drifting into law, and what fresh job cuts say about where the pressure is landing.
This article is for Members only
AI at work is shifting from “use it if it helps” to “use it to advance”. This week: promotions tied to AI adoption, graduate hiring swamped by AI-driven applications and AI screening, workplace visibility creeping into everyday tools, and why trust is now the real employer brand.
This article is for Members only
For a decade, corporate life was a very expensive pantomime of meetings, steering groups and “strategic” projects that achieved very little. The bloat is finally being cut out, and employer brand and talent teams now have to prove their worth in a leaner, colder reality.
Executives keep promising an AI productivity leap. Workers are seeing PIPs, tougher office mandates, and rising pressure to do more with less. This week: why AI’s ROI is still elusive, how “context” becomes the edge, and why students are shifting away from classic CS.
This article is for Members only
LVMH unveiled its employer brand campaign on 25 July 2025 and rebuilt its careers experience around “Where Dreams Become Careers”. Here’s the EVP, the proof, the trade-offs, and how it compares to luxury rivals.
Employer branding is shifting from comms to operating discipline. This week: marketing’s growing role in talent, what HR does when leaders cross lines, why hiring processes create shortages, and how AI is reshaping career choices and workforce rules.
This article is for Members only
Employer branding exploded during the hiring boom, then was abruptly cut. Now there are far more EB professionals than meaningful roles, and most employers still don’t fully understand what EB is for... or how to hire for it. It feels like a mess.
Layoffs are back, pay is getting flatter, and AI still struggles to prove ROI. This week’s brief looks at what employers do when confidence drops: cutting roles, standardising raises, and watching candidates “de-age” their CVs to stay in the game.
This article is for Members only
LVMH unveiled its employer brand campaign on 25 July 2025 and rebuilt its careers experience around “Where Dreams Become Careers”. Here’s the EVP, the proof, the trade-offs, and how it compares to luxury rivals.
Amazon’s layoff leak was a brutal reminder: trust is fragile, and AI hype does not run the business. This edition looks at the AI reality gap, why job anxiety is rising, and what “proof” looks like in rollouts, skills and comms.
This article is for Members only
AI agents are arriving fast, but the proof is lagging. This week’s Paper Cut looks at the widening gap between “efficiency” claims and employee reality, why retention is built on systems not slogans, and what a tighter hiring mood means for employer brand leaders.
This article is for Members only
If layoffs are now a feature of modern work, not a bug, then employer branding has to stop acting surprised and start telling the truth. What you say, and do not say, when people leave matters more than any “top workplace” badge.
AI will keep stealing the headlines. The 2026 talent story is quieter: calendars, workflows, and entry routes. This edition looks at how organisations turn promises into operating choices, protecting time, building skills, and keeping pathways into work open.
This article is for Members only
Skills based hiring was meant to replace pedigree. In many organisations it has simply learned to live alongside it. Degrees vanish from job ads, but preferred schools and brands still dominate shortlists, while “skills evidence” shows up as one more hurdle at the end of the process.
In 2025 employer branding grew up. AI rewrote jobs, RTO became a reputational event, CEOs turned into brand signals, and radical honesty replaced generic “great place to work” claims. This Almanack distils 28 stories into practical rules.