The Fractional Headcount Fallacy: Why a 30% Productivity Gain Doesn't Buy You a 30% Smaller Team
Gartner surveyed 350 enterprises already cutting headcount for AI. The ones who cut deepest got no better returns than the ones who didn't.
Employer branding, talent attraction,
culture and HR.
Cutting through the noise for the people who make work worth showing up for.
Perspective
When Singapore’s “Iron Rice Bowl” Cracks: What the GovTech Layoffs Mean for Employer Brand
GovTech says its restructuring is not driven by AI, cost-cutting or downsizing. But with 93 employees retrenched and around 300 roles expected to be affected, does the move challenge Singapore’s public sector reputation for iron-clad job security?
Editor's Choice
Talent Attraction
GEO for Employer Branding: How AI Shapes Candidate Research and How to Own Your EVP Narrative
Candidates now research employers inside AI tools, not on your careers site. An academically referenced guide to Generative Engine Optimisation (GEO): the platforms that shape what candidates see, how to communicate your EVP so AI cites it accurately, and how to measure your AI presence.
Perspective
The Good, The Bad, and The Ugly of Laszlo Bock’s Viral Hiring Playbook
Laszlo Bock’s viral hiring guide is smart, useful, and deeply depressing. It honestly exposes how broken recruiting has become, then teaches workers to survive it through optimization, performance, and strategic likability rather than merit alone.
Guides & Playbooks
Employer Branding vs Recruitment Marketing: What is the Difference?
Employer branding and recruitment marketing are frequently conflated in job titles, budgets, and agency briefs. They are not the same thing. Here is the distinction, why it matters, and how the two functions should work together.
Future of Work
The AI Integration Gap: Why 87% of Leaders Want Human-AI Collaboration and Only 12% Have Built It
Three years into the AI boom, four separate research efforts converge on one finding: executive enthusiasm is near-universal, operational integration is rare, and the bottleneck is organisational design.
