The home of Employer Branding, Culture, and Talent News

Actionable insights and rebellious thinking for people teams shaping the future of work.

Why Employer Branding Has Become a Resilience Tool for MNCs in China

MNCs in China face a sharper talent test in 2026. Employer branding is emerging as a structural response to local trust gaps, retention pressure, and reputational risk, not just a hiring tool.

By Roy Wang May 12, 2026 7 min read

Paper Cut

Perks, Proof, Pressure: The New Workplace Bargain

The employee deal is tightening while the measurement layer grows. This week: culture as an operating system, leaders reframing hiring and layoffs through AI, burnout boundaries snapping back, and the quiet risks nobody budgets for, from shadow IT to discoverable workplace texts.

This article is for Members only

By EBN May 10, 2026 10 min read

Future of Work

The New Bargain: Employer Branding in an Era That Stopped Promising Loyalty

Mass layoffs at profitable companies. AI deep in the hiring stack. A generation that prices in disloyalty before signing. Employer branding in 2026 has not become redundant. The version built on a different decade's assumptions has.

By James Robbins May 6, 2026 50 min read

Employer Value Proposition (EVP)

Your EVP – is it broadening the sphere of its influence or moving in ever decreasing circles?

An EVP should expand your reach, not narrow it. When it becomes repetitive or overly inward-looking, it risks losing relevance with the very audiences it is meant to influence.

By Neil Harrison May 5, 2026 5 min read

Exit Interview

What I Learned Doing Recruitment Marketing for a Brand Nobody Wants to Work For

When the jobs are hard to sell, the usual playbook fails. One practitioner shares what actually drives applications, why engagement is a headfake, and what pay really does to your hiring pipeline.

By Unnamed CHRO May 4, 2026 9 min read

Editor's Choice

Perspective

Have We Reached Peak Human Intelligence?

New research suggests Gen Z may be the first modern generation to score below their parents on core cognitive tests, as screens saturate classrooms and AI moves into every pocket. What does this mean for future talent pipelines?

By Mike Parsons Mar 5, 2026 15 min read

Perspective

The Rise of Jobless Growth and What it Means for Employer Branding

Until recently, "we're growing" has always meant jobs, career paths, and security. Not any more. Welcome to a new world of jobless growth.

By Mike Parsons Feb 19, 2026 14 min read

Employer Value Proposition (EVP)

LVMH employer brand decoded: “Where Dreams Become Careers” meets the reality check

LVMH unveiled its employer brand campaign on 25 July 2025 and rebuilt its careers experience around “Where Dreams Become Careers”. Here’s the EVP, the proof, the trade-offs, and how it compares to luxury rivals.

By James Robbins Feb 5, 2026 14 min read

Paper Cut

Perks Down, Tracking Up: The New Deal at Work

Benefits are being trimmed, AI adoption is being measured, and HR is stuck managing the fallout. This week: the perks rollback, the rise of AI scorecards and surveillance, a widening career divide for graduates, and why HR governance is suddenly the main brand risk.

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By EBN May 3, 2026 12 min read

Leadership & Culture

Culture Is Your Employer Brand’s Operating System

Culture is not wallpaper. New peer-reviewed research connects specific cultural patterns to innovation output, knowledge flow, and hybrid performance. Here is what the evidence says and where to start.

By James Robbins Apr 30, 2026 19 min read

Paper Cut

The Rework Tax: why workplace AI is losing trust

AI was meant to save time. Many employees say it is creating more work through errors, rework, and unclear expectations. This week covers the trust gap, AI moving into pay and performance, early-career squeeze signals, and why remote work fights keep returning.

This article is for Members only

By EBN Apr 26, 2026 14 min read

Perspective

Nobody Felt Safe Saying That Psychological Safety Wasn't Working

The concept that was supposed to make us speak up turned into the most sophisticated excuse for never saying anything difficult ever again.

By Mike Parsons Apr 23, 2026 14 min read

Paper Cut

AI TRUST COLLAPSE

AI is being sold as productivity. Employees are experiencing rework, mixed incentives, and new rules that feel suspiciously one way. This week covers the adoption trust gap, AI moving into pay and performance, the rise of salary transparency, and why layoffs keep being narrated as automation.

This article is for Members only

By EBN Apr 19, 2026 13 min read

Perspective

The Big Stay Is Breaking Employer Branding

The “Big Stay” has replaced the Great Resignation and its impact on employer branding is far more disruptive. When candidates aren’t moving, attraction isn’t enough. The real challenge now is building trust in a risk-averse market.

By Mike Parsons Apr 16, 2026 9 min read

Paper Cut

Gen Z Sabotage Meets the Megamanager Era

AI rollouts are hitting a wall. Some Gen Z employees are pushing back, organisations are flattening into player-coach leadership, and managers are losing engagement. HR is also testing AI for pay decisions while facing fairness scrutiny. This week: trust, capacity, and control.

This article is for Members only

By EBN Apr 12, 2026 11 min read

Paper Cut

AI TRUST COLLAPSE

This article is for Members only

By EBN Apr 19, 2026 13 min read

Perspective

The Big Stay Is Breaking Employer Branding

By Mike Parsons Apr 16, 2026 9 min read

Paper Cut

Gen Z Sabotage Meets the Megamanager Era

This article is for Members only

By EBN Apr 12, 2026 11 min read

Perspective

Are we raising our children for the wrong future?

I know I am not the only parent worrying about how my children will fit into the future world of work. Do the old rules, do well at school, get the qualifications, find financial security, even still apply in the same way?

By Mike Parsons Apr 9, 2026 12 min read

Paper Cut

Oracle’s 6AM Email Economy

Oracle’s “significant” cuts have turned AI infrastructure into a people story overnight. This week: what the Oracle layoffs reveal about modern comms and control, why AI skills are earning premiums while engagement sinks, and how identity risk is quietly becoming HR’s biggest AI problem.

This article is for Members only

By EBN Apr 5, 2026 10 min read