Actionable insights and rebellious thinking for people teams shaping the future of work.
An EVP should expand your reach, not narrow it. When it becomes repetitive or overly inward-looking, it risks losing relevance with the very audiences it is meant to influence.
Benefits are being trimmed, AI adoption is being measured, and HR is stuck managing the fallout. This week: the perks rollback, the rise of AI scorecards and surveillance, a widening career divide for graduates, and why HR governance is suddenly the main brand risk.
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AI was meant to save time. Many employees say it is creating more work through errors, rework, and unclear expectations. This week covers the trust gap, AI moving into pay and performance, early-career squeeze signals, and why remote work fights keep returning.
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LVMH unveiled its employer brand campaign on 25 July 2025 and rebuilt its careers experience around “Where Dreams Become Careers”. Here’s the EVP, the proof, the trade-offs, and how it compares to luxury rivals.
AI is being sold as productivity. Employees are experiencing rework, mixed incentives, and new rules that feel suspiciously one way. This week covers the adoption trust gap, AI moving into pay and performance, the rise of salary transparency, and why layoffs keep being narrated as automation.
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AI rollouts are hitting a wall. Some Gen Z employees are pushing back, organisations are flattening into player-coach leadership, and managers are losing engagement. HR is also testing AI for pay decisions while facing fairness scrutiny. This week: trust, capacity, and control.
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Oracle’s “significant” cuts have turned AI infrastructure into a people story overnight. This week: what the Oracle layoffs reveal about modern comms and control, why AI skills are earning premiums while engagement sinks, and how identity risk is quietly becoming HR’s biggest AI problem.
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For many people, a career is not just a way to earn. It is also status, structure, belonging, and identity. As AI reshapes skilled work, employer brands may need to offer something more grounded than lofty promises of purpose and authenticity.
Oracle’s “significant” cuts have turned AI infrastructure into a people story overnight. This week: what the Oracle layoffs reveal about modern comms and control, why AI skills are earning premiums while engagement sinks, and how identity risk is quietly becoming HR’s biggest AI problem.
This article is for Members only
For many people, a career is not just a way to earn. It is also status, structure, belonging, and identity. As AI reshapes skilled work, employer brands may need to offer something more grounded than lofty promises of purpose and authenticity.
Work is getting more managed, more measured, and in some places more monitored. This week: HR rebuilding foundations as engagement slides, workers using ChatGPT for wage help, the return of monitoring and tougher RTO, and why the AI layoff narrative is becoming its own management problem.
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Meta’s reported 20% layoff plan has turned “AI efficiency” into a boardroom headline. This week: workplace friction as AI speeds up expectations, Gen Z’s growth gap, the real risks behind open models and token costs, and why layoffs are increasingly being narrated as automation.
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