Agency founder now CCO and CMO at Fathom.inc, James built cultures before branding them. With 20+ years in digital marketing, employer branding, and research-led activation; from Ogilvy to Universum
After a year of wall-to-wall AI, we wanted to know whether 2023’s confident forecasts were substance or spin. Here is what held up, what did not, and how to use the evidence to shape employer branding, talent attraction, culture, and organisational transformation in 2026.
Militaries are struggling to fill their ranks, so they have turned to something many corporates still treat as optional: serious employer branding. From Chicago ad shops to Singapore Navy thrillers, here is what is working and how HR and TA can borrow the tactics.
Layoffs surged in 2025, with October the worst for that month in 22 years. EBN breaks down what is driving cuts, which sectors are most exposed, the 2026 outlook, and how HR, TA and employer brand leaders can protect trust with employees and candidates.
The most multigenerational workforce in modern history is here. Millennials and Gen Z will dominate headcount by 2030 while older workers exit later. This guide translates the noise into operating decisions that reduce churn, speed ramp, and protect knowledge before overlap peaks.
Layoffs, job hugging, and a flood of LinkedIn “Open to Work” frames make it look like employers hold all the cards. They do not. The rules are changing, not disappearing. Here is how employer branding earns its keep now, and what happens when the pendulum swings back.
A practitioner’s guide to employer branding in Asia Pacific. What candidates value, how to design a growth first EVP with proof, and the channels, metrics, and guardrails that lift hiring and retention across diverse APAC markets.
Trust in “my employer” just fell globally for the first time in Edelman's 26 year history. Leaders say they trust employees more than employees feel trusted. Here is what the data really says and what to do about it.
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