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James Robbins

Former Head of Delivery, APAC at Universum, James is a distinguished digital marketing innovator with over two decades of cross-industry experience & deeply passionate about creativity and technology.

Tech Giants' Reputation Nosedive: Dyson and Samsung's Layoffs Shatter Employee Trust

Tech Giants' Reputation Nosedive: Dyson and Samsung's Layoffs Shatter Employee Trust

Dyson and Samsung's recent layoffs in Singapore have sent further shockwaves through the tech industry, leaving a trail of damaged employer brands and shattered employee trust. As the dust settles, we examine the consequences on company reputations and their ability to attract talent in the future.

The EVP Delivery Gap: Why Organizations Are Failing to Meet Employee Expectations

The EVP Delivery Gap: Why Organizations Are Failing to Meet Employee Expectations

Buckle up for a shocking revelation from Gartner's HR research... Brace yourself: a mere 33% of employees believe their organizations actually deliver on their promises!

The Gen Z Employment Crisis: Why Companies Are Firing Young Workers Faster Than Ever!

The Gen Z Employment Crisis: Why Companies Are Firing Young Workers Faster Than Ever!

Companies are firing Gen Z employees at a record pace, claiming they lack key workplace skills. Is this generation truly unprepared, or are employers failing to adapt to their fresh perspectives? The employment landscape faces a critical divide.

Reassessing Corporate Responsibility: The Unilever Sustainability Pivot and Its Implications for Employer Branding

Reassessing Corporate Responsibility: The Unilever Sustainability Pivot and Its Implications for Employer Branding

With so many large corporations starting to pull back on CSR pledges what impact will this have on talent attraction for those organisations that feature sustainability prominently within the employer branding?