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James Robbins

Former Head of Delivery, APAC at Universum, James is a distinguished digital marketing innovator with over two decades of cross-industry experience & deeply passionate about creativity and technology.

Boston subway wrapped in Anduril’s bold “Don’t Work Here” graffiti-style recruitment ad. Commuter walks past campaign.

"Don’t Work Here": The Employer Brand That Dares You to Look Twice

Anduril’s “Don’t Work Here” campaign is bold, witty, and viral - the kind of employer branding most tech companies dream of. But behind the clever copy sits a defence-tech mission that’s a world away from beanbags and burritos. Can a compelling EVP override ethical unease?

Futuristic humanoid robot in a meditative pose, floating with cables attached, set in a sleek, geometric sci-fi environment.

AI Fakers, Deepfake Candidates, and North Korean IT Workers: The Hiring Crisis No One Saw Coming

Fake candidates aren’t new, employers just haven’t been great at spotting them. From AI-generated resumes to North Korean IT workers infiltrating tech firms, the hiring crisis is here. The question is: Can your hiring process handle it?

The future of hiring: A human recruiter and a digital AI counterpart face off, redefining talent acquisition in 2025

The Future of Recruiting 2025: LinkedIn’s Take on What’s Next for Talent Acquisition

LinkedIn’s Future of Recruiting 2025 report reveals the hiring trends shaping tomorrow’s workforce. AI-driven efficiency, skills-first hiring, and the ongoing war for top talent. Discover how to align your employer brand with these shifts before you get left behind.

Futuristic neon cityscape representing the evolving future of work and AI-driven transformation.

2025 Global Talent Trends: The Talent Multiverse - A Deeper Dive into the Future of Work

Randstad’s 2025 Global Talent Trends report reveals what’s next for work: AI as a cultural architect, skills-first hiring as the new baseline, and flexibility as non-negotiable. Discover how to future-proof your employer brand, or risk being left behind.

White typewriter with AI Prompt projecting a neon pink synthwave skyline, symbolizing the shift from traditional work to AI

The Future of Jobs 2025: A Blueprint for Talent Attraction or a Recipe for Retention Woes?

The Future of Jobs Report 2025 is a wake-up call for employer branding. AI is reshaping jobs, skills-based hiring is rising, and retention is failing. With talent confidence at 44%, this deep dive breaks down hiring trends, EVP fixes, and retention strategies to help you stay ahead.

A young lady sits on a row of Ikea shopping carts in a concrete carpark, maybe contemplating her future career options

IKEA Meets the Metaverse: Assembling Careers in Roblox, One Pixel at a Time

IKEA took a bold leap into the metaverse with its “Careers Done Different” campaign on Roblox. Flat-pack furniture and digital play may seem an odd pairing, but six months later, it’s clear this wasn’t just a stunt—it was a masterclass in recruitment innovation.

Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming

Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming

Return-to-office mandates are doing more harm than good. With talent turnover soaring and hiring challenges mounting, it’s time to rethink the office’s role in the future of work.