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Perspective

EBN perspectives are opinion and commentary articles which express personal views or a new perspective about employer branding and talent attraction. Analyzing and discussing news, trends, campaigns, research and more to encourage critical thinking and foster a deeper appreciation of complex issues.

Tech Giants' Reputation Nosedive: Dyson and Samsung's Layoffs Shatter Employee Trust

Tech Giants' Reputation Nosedive: Dyson and Samsung's Layoffs Shatter Employee Trust

Dyson and Samsung's recent layoffs in Singapore have sent further shockwaves through the tech industry, leaving a trail of damaged employer brands and shattered employee trust. As the dust settles, we examine the consequences on company reputations and their ability to attract talent in the future.

The Gen Z Employment Crisis: Why Companies Are Firing Young Workers Faster Than Ever!

The Gen Z Employment Crisis: Why Companies Are Firing Young Workers Faster Than Ever!

Companies are firing Gen Z employees at a record pace, claiming they lack key workplace skills. Is this generation truly unprepared, or are employers failing to adapt to their fresh perspectives? The employment landscape faces a critical divide.

Elevating Employer Branding with AI

Elevating Employer Branding with AI

Discover how AI is revolutionizing employer branding by enhancing recruitment processes, improving candidate experience, and showcasing innovation, making companies more attractive to top talent.

You’ve got it the wrong way round, it’s productivity that breeds engagement!

You’ve got it the wrong way round, it’s productivity that breeds engagement!

Discover why productivity is the key to employee engagement. Learn how a productivity-first approach boosts performance, morale, and workplace satisfaction for long-term success.

Should Employers Embrace Review Sites in the Same Way Hoteliers and Restaurant Owners Do?

Should Employers Embrace Review Sites in the Same Way Hoteliers and Restaurant Owners Do?

Discover how you should view and utilise Glassdoor to enhance your employer brand, attract top talent, and improve company reputation. Learn strategic tips for managing and leveraging Glassdoor effectively.

5 not-so-secret strategies to improve your employer brand voice

How to take your employer brand voice from adequate to amazing.

The Undeniable Rise of Career Activism

The Undeniable Rise of Career Activism

Explore the undeniable rise of career activism, its impact on employment dynamics, and how companies like Google and Amazon are showing us how important it is to get this right.