CEO branding, founder storytelling, and culture decks in action. Case studies and analysis on how leadership shapes trust and builds resilient workplace cultures.
Employer brand practitioners are constantly told to be honest, authentic and “real”. Fine. But how honest? About what? And how do you tell the truth without making the company sound like somewhere nobody in their right mind would want to work?
Meta's May 2026 restructuring eliminated 8,000 jobs and forced a public reckoning with how Big Tech employer brands sell mission to candidates and then revert to transaction at exit. Here is what the moral premium model gets wrong, and the EB playbook leaders should rebuild now.
For a decade, corporate life was a very expensive pantomime of meetings, steering groups and “strategic” projects that achieved very little. The bloat is finally being cut out, and employer brand and talent teams now have to prove their worth in a leaner, colder reality.
If layoffs are now a feature of modern work, not a bug, then employer branding has to stop acting surprised and start telling the truth. What you say, and do not say, when people leave matters more than any “top workplace” badge.
Tristan Harris’ latest podcast - like those with Mo Gawdat and Geoffrey Hinton - have convinced me that AI is already stripping out graduate and mid-level jobs. I think the rest of us need to start treating this as a political and personal issue, not just a fun tech story.
UWCSEA CHRO Kevin Chua shares how the College is preparing for the future of talent through strategic workforce planning, leadership development, and values-led culture, ensuring its people live the mission to unite cultures for peace and a sustainable future.