Stop Calling Everything a Talent Shortage
Sometimes the people really aren't there. Sometimes your pay, requirements, location, hiring process or employer brand are the actual problem.
Talent Attraction
EBN's Talent Attraction articles focus on strategies and practices that employers use to draw qualified candidates to their organizations. Topics include employer branding, recruitment marketing, leveraging social media and digital marketing. Discover how to build a future talent pipeline of skilled individuals who align with your company’s culture and goals, ultimately contributing to business success and growth.
49 Articles
Perspective
Too young to hire, too experienced to hire: Is the talent market developing an age problem?
Younger workers are struggling to get the experience employers want, while experienced candidates increasingly find that years in the workforce count against them. Is hiring becoming biased towards a narrowing middle?
Perspective
Employer branding lost control of the narrative because it stopped helping people choose
Employer branding is supposed to help the right people choose an organisation. Too often, it offers polished claims that could belong to almost anyone, leaving candidates to look elsewhere for something more useful.
Guides & Playbooks
Employee Generated Content is Still the Holy Grail of Employer Branding
Employee generated content (EGC) has long been the most credible form of employer branding. The challenge for EB teams is not whether they want it, but how to encourage it, support it, and measure it without stripping out what makes it valuable
Guides & Playbooks
Authentic Employer Branding: A Practical Guide to Creating Content Candidates Trust
How to find the real employment story, decide which truths candidates need, create credible employee content, manage difficult messages and reduce the gap between what you promise and what people experience.
Perspective
The Good, The Bad, and The Ugly of Laszlo Bock’s Viral Hiring Playbook
Laszlo Bock’s viral hiring guide is smart, useful, and deeply depressing. It honestly exposes how broken recruiting has become, then teaches workers to survive it through optimization, performance, and strategic likability rather than merit alone.
Guides & Playbooks
What is GEO? Generative Engine Optimisation for Employer Brand Teams
Generative Engine Optimisation is what happens when your audience starts asking AI tools about your employer brand instead of Googling it. Here is what GEO is, why it matters, and what EB teams should do differently.
Guides & Playbooks
Employer Branding vs Recruitment Marketing: What is the Difference?
Employer branding and recruitment marketing are frequently conflated in job titles, budgets, and agency briefs. They are not the same thing. Here is the distinction, why it matters, and how the two functions should work together.
Trends & Signals
Glassdoor Statistics 2026: What Reviews Actually Do to Hiring
86 percent of candidates check reviews before applying. 71 percent improve their view of a company when the employer responds. 55 percent walk away if the rating is poor. A reference page on how review sites actually shape hiring outcomes in 2026, every figure cited.