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James Robbins

Former Head of Delivery, APAC at Universum, James is a distinguished digital marketing innovator with over two decades of cross-industry experience & deeply passionate about creativity and technology.

Futuristic neon cityscape representing the evolving future of work and AI-driven transformation.

2025 Global Talent Trends: The Talent Multiverse - A Deeper Dive into the Future of Work

Randstad’s 2025 Global Talent Trends report reveals what’s next for work: AI as a cultural architect, skills-first hiring as the new baseline, and flexibility as non-negotiable. Discover how to future-proof your employer brand, or risk being left behind.

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The Future of Jobs 2025: A Blueprint for Talent Attraction or a Recipe for Retention Woes?

The Future of Jobs Report 2025 is a wake-up call for employer branding. AI is reshaping jobs, skills-based hiring is rising, and retention is failing. With talent confidence at 44%, this deep dive breaks down hiring trends, EVP fixes, and retention strategies to help you stay ahead.

A young lady sits on a row of Ikea shopping carts in a concrete carpark, maybe contemplating her future career options

IKEA Meets the Metaverse: Assembling Careers in Roblox, One Pixel at a Time

IKEA took a bold leap into the metaverse with its “Careers Done Different” campaign on Roblox. Flat-pack furniture and digital play may seem an odd pairing, but six months later, it’s clear this wasn’t just a stunt—it was a masterclass in recruitment innovation.

Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming

Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming

Return-to-office mandates are doing more harm than good. With talent turnover soaring and hiring challenges mounting, it’s time to rethink the office’s role in the future of work.

Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)

Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)

If your value as a worker depends on being seen in the office, we’ve got bigger problems than attendance policies.

Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent

Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent

Ready to “campaign” for top talent? In the Trump-era world of TikTok and Glassdoor exposés, employer branding can’t stay on the sidelines. Today’s talent market demands relentless engagement, authenticity, and bold strategy. Discover how to use new media to make—or break—your brand.

Attracting Talent as a Small Broker: Why It’s Time to Stop Playing it Safe

Attracting Talent as a Small Broker: Why It’s Time to Stop Playing it Safe

The talent war is on, and smaller brokers need to stop waiting in line for leftovers. It’s time to rethink how we attract top talent—and no, free coffee won’t cut it.