Agency founder now CCO and CMO at Fathom.inc, James built cultures before branding them. With 20+ years in digital marketing, employer branding, and research-led activation; from Ogilvy to Universum
With DEI programs under political and public scrutiny, employer brands are navigating uncertain territory. We explore the implications, the risks, and the long-term opportunity to lead with clarity and credibility.
Anduril’s “Don’t Work Here” campaign is bold, witty, and viral - the kind of employer branding most tech companies dream of. But behind the clever copy sits a defence-tech mission that’s a world away from beanbags and burritos. Can a compelling EVP override ethical unease?
Fake candidates aren’t new, employers just haven’t been great at spotting them. From AI-generated resumes to North Korean IT workers infiltrating tech firms, the hiring crisis is here. The question is: Can your hiring process handle it?
LinkedIn’s Future of Recruiting 2025 report reveals the hiring trends shaping tomorrow’s workforce. AI-driven efficiency, skills-first hiring, and the ongoing war for top talent. Discover how to align your employer brand with these shifts before you get left behind.
Randstad’s 2025 Global Talent Trends report reveals what’s next for work: AI as a cultural architect, skills-first hiring as the new baseline, and flexibility as non-negotiable. Discover how to future-proof your employer brand, or risk being left behind.
The Future of Jobs Report 2025 is a wake-up call for employer branding. AI is reshaping jobs, skills-based hiring is rising, and retention is failing. With talent confidence at 44%, this deep dive breaks down hiring trends, EVP fixes, and retention strategies to help you stay ahead.
IKEA took a bold leap into the metaverse with its “Careers Done Different” campaign on Roblox. Flat-pack furniture and digital play may seem an odd pairing, but six months later, it’s clear this wasn’t just a stunt—it was a masterclass in recruitment innovation.
Ready to “campaign” for top talent? In the Trump-era world of TikTok and Glassdoor exposés, employer branding can’t stay on the sidelines. Today’s talent market demands relentless engagement, authenticity, and bold strategy. Discover how to use new media to make—or break—your brand.
