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Mike Parsons

Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.

YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step

Firing employees for admitting stress? YesMadam just gave a masterclass in employer branding self-destruction. Here’s why their reputation is in tatters—and why it’s going to cost them dearly.

It’s Time We Had a Talk About the Gig Economy and Fractional Work

It’s Time We Had a Talk About the Gig Economy and Fractional Work

With gig and fractional work on the rise, today’s talent economy is anything but ordinary. Here’s a closer look at the trends reshaping employment and what they mean for employer branding.

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.

A lemon on a yellow background, symbolizing the risk of staying bland in employer branding. Don’t be a lemon; stand out.

Senior Leadership Kills Employer Brands by Playing It Safe

Employer branding is about standing out, not blending in. Yet senior leadership’s fear of being too bold often derails EVPs. Here’s how to break free from safe, stale narratives.

The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy

The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy

Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.

The Age Gap in Employer Branding: Why Attracting Senior Talent is the Next Frontier

The Age Gap in Employer Branding: Why Attracting Senior Talent is the Next Frontier

Employer brands have mastered the art of wooing fresh grads, but what about seasoned pros? It's time for a grown-up conversation about employer branding.

Has PwC Just Ended the Remote Work Debate?

Has PwC Just Ended the Remote Work Debate?

The remote work debate rages on, but a PwC study might shift perspectives. With 71% of employees feeling just as productive, or even more, remotely, the traditional office model could be dying. Is hybrid work set to become the new standard for boosting innovation, retention, and productivity?