Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.
If layoffs are now a feature of modern work, not a bug, then employer branding has to stop acting surprised and start telling the truth. What you say, and do not say, when people leave matters more than any “top workplace” badge.
Skills based hiring was meant to replace pedigree. In many organisations it has simply learned to live alongside it. Degrees vanish from job ads, but preferred schools and brands still dominate shortlists, while “skills evidence” shows up as one more hurdle at the end of the process.
Tristan Harris’ latest podcast - like those with Mo Gawdat and Geoffrey Hinton - have convinced me that AI is already stripping out graduate and mid-level jobs. I think the rest of us need to start treating this as a political and personal issue, not just a fun tech story.
UWCSEA CHRO Kevin Chua shares how the College is preparing for the future of talent through strategic workforce planning, leadership development, and values-led culture, ensuring its people live the mission to unite cultures for peace and a sustainable future.
Radical honesty may be the flavour of the month, but does it have a place in employer branding? Get it right and you rebuild trust and win the branding Holy Grail, authenticity. Get it wrong and you’re left with nothing but egg on your face.