Mike Parsons

Firing employees for admitting stress? YesMadam just gave a masterclass in employer branding self-destruction. Here’s why their reputation is in tatters—and why it’s going to cost them dearly.

With gig and fractional work on the rise, today’s talent economy is anything but ordinary. Here’s a closer look at the trends reshaping employment and what they mean for employer branding.

Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.

Employer branding is about standing out, not blending in. Yet senior leadership’s fear of being too bold often derails EVPs. Here’s how to break free from safe, stale narratives.

Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.

Employer brands have mastered the art of wooing fresh grads, but what about seasoned pros? It's time for a grown-up conversation about employer branding.