Why Work Friendships Are the Untapped Superpower of Employer Branding
KPMG’s recent survey finds work friendships are central to engagement, wellbeing and performance - and that most employers are failing to nurture them.
Mike Parsons
Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.
48 Articles
Leadership & Culture
Leading with Purpose: Kevin Chua on Talent, Mission, and the Future of UWCSEA
UWCSEA CHRO Kevin Chua shares how the College is preparing for the future of talent through strategic workforce planning, leadership development, and values-led culture, ensuring its people live the mission to unite cultures for peace and a sustainable future.
Future of Work
Employer Branding in the Age of Radical Honesty: Authenticity or Overexposure?
Radical honesty may be the flavour of the month, but does it have a place in employer branding? Get it right and you rebuild trust and win the branding Holy Grail, authenticity. Get it wrong and you’re left with nothing but egg on your face.
Leadership & Culture
The Trust Recession Is Here. What Employer Brands Need To Do Now
Trust in “my employer” just fell globally for the first time in Edelman's 26 year history. Leaders say they trust employees more than employees feel trusted. Here is what the data really says and what to do about it.
This article is for Members only
Future of Work
When Professional Work Disappears: Facing Mo Gawdat’s AI Dystopia
Mo Gawdat warns AI could erase millions of white-collar jobs from 2027, threatening the middle class and social stability. Backed by growing evidence and leading experts, his forecast calls for urgent action before the disruption becomes irreversible.
Talent Attraction
GEO for Employer Branding: Why the Next Battle for Talent Is Fought in AI Outputs
As candidates turn to AI for career advice, your employer brand is being summarized, instantly, and often without your input. This article explores GEO (Generative Engine Optimization) and how to manage your digital footprint so AI recommends your company as a great place to work.
