The Fractional Headcount Fallacy: Why a 30% Productivity Gain Doesn't Buy You a 30% Smaller Team
Gartner surveyed 350 enterprises already cutting headcount for AI. The ones who cut deepest got no better returns than the ones who didn't.
Mike Parsons
Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.
80 Articles
Perspective
When Singapore’s “Iron Rice Bowl” Cracks: What the GovTech Layoffs Mean for Employer Brand
GovTech says its restructuring is not driven by AI, cost-cutting or downsizing. But with 93 employees retrenched and around 300 roles expected to be affected, does the move challenge Singapore’s public sector reputation for iron-clad job security?
Perspective
The Good, The Bad, and The Ugly of Laszlo Bock’s Viral Hiring Playbook
Laszlo Bock’s viral hiring guide is smart, useful, and deeply depressing. It honestly exposes how broken recruiting has become, then teaches workers to survive it through optimization, performance, and strategic likability rather than merit alone.
Guides & Playbooks
Top 5 ways to attract Gen Z through employer branding
Generic "young, dynamic team" messaging does not work on Gen Z. Five employer branding strategies that address what this generation actually evaluates: proven values, sustainable work, social video, skills growth, and radical clarity on pay and AI.
