Dear Government, Recruitment Needs Some New Rules
Hiring has become an arms race of automation, mass applications, ghost jobs and disappearing trust. Here are six fairly simple rules that might make it work a little better.
Mike Parsons
Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.
89 Articles
Perspective
Too young to hire, too experienced to hire: Is the talent market developing an age problem?
Younger workers are struggling to get the experience employers want, while experienced candidates increasingly find that years in the workforce count against them. Is hiring becoming biased towards a narrowing middle?
Perspective
Employer branding lost control of the narrative because it stopped helping people choose
Employer branding is supposed to help the right people choose an organisation. Too often, it offers polished claims that could belong to almost anyone, leaving candidates to look elsewhere for something more useful.
Perspective
What Does the Authenticity Actually Look Like in Employer Branding?
Employer brand practitioners are constantly told to be honest, authentic and “real”. Fine. But how honest? About what? And how do you tell the truth without making the company sound like somewhere nobody in their right mind would want to work?
Perspective
When Singapore’s “Iron Rice Bowl” Cracks: What the GovTech Layoffs Mean for Employer Brand
GovTech says its restructuring is not driven by AI, cost-cutting or downsizing. But with 93 employees retrenched and around 300 roles expected to be affected, does the move challenge Singapore’s public sector reputation for iron-clad job security?