Employees Are Still Loyal. Just Not to You.
Employees didn’t stop being loyal. They just stopped wasting it on organisations that had already decided they were expendable.
Mike Parsons
Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.
73 Articles
Guides & Playbooks
Top 5 ways to attract Gen Z through employer branding
Generic "young, dynamic team" messaging does not work on Gen Z. Five employer branding strategies that address what this generation actually evaluates: proven values, sustainable work, social video, skills growth, and radical clarity on pay and AI.
Guides & Playbooks
Top 5 employer branding books and research papers
Most EB reading lists recycle the same marketing titles. This list goes deeper: two practitioner books, two foundational academic papers, and one literature review that gives EB leaders a shared vocabulary and a stronger evidence base.
Perspective
The Rise of the Underemployed: The Labour Crisis Hidden Behind Low Unemployment Rates
Headline unemployment figures still look relatively stable across many economies. Beneath those numbers sits a growing class of underemployed workers patching together income through gigs, freelance work, consulting, and side hustles, while struggling to regain stable employment.
