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Mike Parsons

Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.

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The Future of Jobs 2025: A Blueprint for Talent Attraction or a Recipe for Retention Woes?

The Future of Jobs Report 2025 is a wake-up call for employer branding. AI is reshaping jobs, skills-based hiring is rising, and retention is failing. With talent confidence at 44%, this deep dive breaks down hiring trends, EVP fixes, and retention strategies to help you stay ahead.

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The DEI Crossroads: Finding Balance in a Divisive Debate

As employers reassess DEI initiatives, the conversation has grown polarized. Are these programs a necessary investment in long-term success or costly overreach driven by external pressures? Let’s explore the benefits, pitfalls, and the implications for employer brands in 2025.

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The Trust Deficit: How Fake Job Postings Are Undermining Employer-Candidate Relationships

As fake job postings flood the market—accounting for up to 40% of all listings—employer trust is plummeting. Here's why it happens, its impact on employer brands, and how businesses can fix the damage.

2025 Talent Trends That Actually Matter (And the Ones That Don’t)

2025 Talent Trends That Actually Matter (And the Ones That Don’t)

Every January, HR professionals are bombarded with trend lists brimming with buzzwords and little substance. Let’s cut through the noise and focus on predictions that hold weight for 2025. Because, frankly, “AI is important” isn’t news anymore.

YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step

Firing employees for admitting stress? YesMadam just gave a masterclass in employer branding self-destruction. Here’s why their reputation is in tatters—and why it’s going to cost them dearly.

It’s Time We Had a Talk About the Gig Economy and Fractional Work

It’s Time We Had a Talk About the Gig Economy and Fractional Work

With gig and fractional work on the rise, today’s talent economy is anything but ordinary. Here’s a closer look at the trends reshaping employment and what they mean for employer branding.

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.