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Perspective

EBN perspectives are opinion and commentary articles which express personal views or a new perspective about employer branding and talent attraction. Analyzing and discussing news, trends, campaigns, research and more to encourage critical thinking and foster a deeper appreciation of complex issues.

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The DEI Crossroads: Finding Balance in a Divisive Debate

As employers reassess DEI initiatives, the conversation has grown polarized. Are these programs a necessary investment in long-term success or costly overreach driven by external pressures? Let’s explore the benefits, pitfalls, and the implications for employer brands in 2025.

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The Trust Deficit: How Fake Job Postings Are Undermining Employer-Candidate Relationships

As fake job postings flood the market—accounting for up to 40% of all listings—employer trust is plummeting. Here's why it happens, its impact on employer brands, and how businesses can fix the damage.

A young lady sits on a row of Ikea shopping carts in a concrete carpark, maybe contemplating her future career options

IKEA Meets the Metaverse: Assembling Careers in Roblox, One Pixel at a Time

IKEA took a bold leap into the metaverse with its “Careers Done Different” campaign on Roblox. Flat-pack furniture and digital play may seem an odd pairing, but six months later, it’s clear this wasn’t just a stunt—it was a masterclass in recruitment innovation.

2025 Talent Trends That Actually Matter (And the Ones That Don’t)

2025 Talent Trends That Actually Matter (And the Ones That Don’t)

Every January, HR professionals are bombarded with trend lists brimming with buzzwords and little substance. Let’s cut through the noise and focus on predictions that hold weight for 2025. Because, frankly, “AI is important” isn’t news anymore.

No Fakes, Just Real Stories: How Employee Advocacy Shapes Your Employer Brand

In a world enamored with the latest shiny marketing tactics, employee advocacy stands out as the authentic voice your employer brand desperately needs. Forget polished campaigns; it’s time to let your people do the talking.

Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)

Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)

If your value as a worker depends on being seen in the office, we’ve got bigger problems than attendance policies.

YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step

Firing employees for admitting stress? YesMadam just gave a masterclass in employer branding self-destruction. Here’s why their reputation is in tatters—and why it’s going to cost them dearly.