Opinion pieces and thought leadership from across the employer branding community. External voices, bold takes, and new ideas worth debating.
AI is swallowing entry-level work, erasing internships and graduate roles while employers cheer on the tech revolution. But with no first rung on the career ladder, how exactly are we expecting future talent to climb?
Most EB teams are still experimenting with AI while leading employers are already operationalizing it. This piece explores the four phases of AI adoption, exposes why most firms are stuck, and shows what to do now before your competitors pull too far ahead.
Welcome to the War ON Talent - where the smiles have faded, the perks have dried up, and today’s “top employers” are swapping empathy for ultimatums. Why are we living through mass layoffs, rigid mandates, and an increasingly hostile tone from the top?
Many workplace diversity efforts focus on optics rather than real change. Genuine inclusion requires more than surface-level commitments - it demands structural shifts, accountability, and actions that truly support equity for all employees.
The Employer Value Proposition (EVP) is dead, or at least, the way you’ve been sold it is. Companies spend millions crafting shiny recruitment promises, only for employees to call their bluff. If your EVP doesn’t match reality, it’s not branding, it’s fiction.
In the hallowed halls of corporate power, whispers abound of a new strategy inspired by the U.S. government’s Department of Government Efficiency (DOGE). And if the murmurs are to be believed, we are standing on the precipice of DOGE’s corporate cousin – DOCE, the Department of Corporate Efficiency.
The financial industry is haemorrhaging talent, with outdated EVPs failing to attract the modern workforce. Learn why competitive salaries alone no longer cut it and how banks can rethink their talent strategies to stay ahead.
The AI revolution isn’t just knocking on the door, it’s kicked it wide open. With layoffs mounting and employers openly admitting AI is replacing workers, the narrative of "AI will enhance productivity, not take jobs" is crumbling fast.
As employers reassess DEI initiatives, the conversation has grown polarized. Are these programs a necessary investment in long-term success or costly overreach driven by external pressures? Let’s explore the benefits, pitfalls, and the implications for employer brands in 2025.
As fake job postings flood the market, accounting for up to 40% of all listings, employer trust is plummeting. Here's why it happens, its impact on employer brands, and how businesses can fix the damage.