Perspective

The AI revolution isn’t just knocking on the door, it’s kicked it wide open. With layoffs mounting and employers openly admitting AI is replacing workers, the narrative of "AI will enhance productivity, not take jobs" is crumbling fast.

As employers reassess DEI initiatives, the conversation has grown polarized. Are these programs a necessary investment in long-term success or costly overreach driven by external pressures? Let’s explore the benefits, pitfalls, and the implications for employer brands in 2025.

As fake job postings flood the market—accounting for up to 40% of all listings—employer trust is plummeting. Here's why it happens, its impact on employer brands, and how businesses can fix the damage.

IKEA took a bold leap into the metaverse with its “Careers Done Different” campaign on Roblox. Flat-pack furniture and digital play may seem an odd pairing, but six months later, it’s clear this wasn’t just a stunt—it was a masterclass in recruitment innovation.

In a world enamored with the latest shiny marketing tactics, employee advocacy stands out as the authentic voice your employer brand desperately needs. Forget polished campaigns; it’s time to let your people do the talking.