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Perspective

EBN perspectives are opinion and commentary articles which express personal views or a new perspective about employer branding and talent attraction. Analyzing and discussing news, trends, campaigns, research and more to encourage critical thinking and foster a deeper appreciation of complex issues.

The Case Against Return to Office Mandates: Leveraging Hybrid Work to attract top talent.

The Case Against Return to Office Mandates: Leveraging Hybrid Work to attract top talent.

Explore how hybrid work arrangements are transforming employer branding and talent attraction. Learn strategic tips for integrating hybrid work into your employer branding strategy.

The Forgotten Lesson Of the Netflix Culture Deck

The Forgotten Lesson Of the Netflix Culture Deck

Discover the revolutionary principles of the Netflix culture deck and the vital lessons it offers to employer brand professionals even after 15 years of its release.

Are Bosses Truly Back in Charge? What to Make of Shifting Power Dynamics in the Post-Pandemic Workplace.

Are Bosses Truly Back in Charge? What to Make of Shifting Power Dynamics in the Post-Pandemic Workplace.

Explore the evolving power dynamics in the post-pandemic workplace and discover whether bosses are truly back in charge amidst shifting trends, economic factors, and employee expectations.

The Ugly Truth About Media Company Employer Awards

The Ugly Truth About Media Company Employer Awards

Unveil the truth about media company employer awards. Discover why genuine HR excellence often takes a backseat to profit motives and learn what truly matters in employee recognition.

The Power of Career Activism: Why Some Employers are Winning and Others Lose.

The Power of Career Activism: Why Some Employers are Winning and Others Lose.

With the sharp rise in career activism that’s being felt as Gen-Z enters the workforce, how can employers navigate this trend and come out winning?

The Decline of Trust in Corporate Jobs and the Rise of Alternative Career Paths

The Decline of Trust in Corporate Jobs and the Rise of Alternative Career Paths

With the younger generations losing faith in the corporate dream and turning to other career paths, what can employers do to keep their future talent pools from shrinking further.

Reassessing Corporate Responsibility: The Unilever Sustainability Pivot and Its Implications for Employer Branding

Reassessing Corporate Responsibility: The Unilever Sustainability Pivot and Its Implications for Employer Branding

With so many large corporations starting to pull back on CSR pledges what impact will this have on talent attraction for those organisations that feature sustainability prominently within the employer branding?