Opinion pieces and thought leadership from across the employer branding community. External voices, bold takes, and new ideas worth debating.
As fake job postings flood the market, accounting for up to 40% of all listings, employer trust is plummeting. Here's why it happens, its impact on employer brands, and how businesses can fix the damage.
IKEA took a bold leap into the metaverse with its “Careers Done Different” campaign on Roblox. Flat-pack furniture and digital play may seem an odd pairing, but six months later, it’s clear this wasn’t just a stunt, it was a masterclass in recruitment innovation.
Every January, HR professionals are bombarded with trend lists brimming with buzzwords and little substance. Let’s cut through the noise and focus on predictions that hold weight for 2025. Because, frankly, “AI is important” isn’t news anymore.
In a world enamored with the latest shiny marketing tactics, employee advocacy stands out as the authentic voice your employer brand desperately needs. Forget polished campaigns; it’s time to let your people do the talking.
Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.
Employer branding goes beyond marketing—it's about shaping perception, building trust, & aligning culture with reality. An active practitioner shares insights on how a strong brand influences employee retention, attracts talent, and fosters workplace authenticity in today’s shifting business world.
Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.