Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)
If your value as a worker depends on being seen in the office, we’ve got bigger problems than attendance policies.
James Robbins
Agency founder now CCO and CMO at Fathom.inc, James built cultures before branding them. With 20+ years in digital marketing, employer branding, and research-led activation; from Ogilvy to Universum
22 Articles
Talent Attraction
Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent
Ready to “campaign” for top talent? In the Trump-era world of TikTok and Glassdoor exposés, employer branding can’t stay on the sidelines. Today’s talent market demands relentless engagement, authenticity, and bold strategy. Discover how to use new media to make or break your brand.
Perspective
Your Employer Brand Needs More Than a Band-Aid Post-Layoffs – Try a Full Facelift
Layoffs wreck more than just morale. They shine a harsh light on your employer brand’s weak spots. If you’re not rethinking your value proposition and your perception in the market post-layoffs, you might be next on the chopping block.
Perspective
Tech Giants' Reputation Nosedive: Dyson and Samsung's Layoffs Shatter Employee Trust
Dyson and Samsung's recent layoffs in Singapore have sent further shockwaves through the tech industry, leaving a trail of damaged employer brands and shattered employee trust. As the dust settles, we examine the consequences on company reputations and their ability to attract talent in the future.
Perspective
The Gen Z Employment Crisis: Why Companies Are Firing Young Workers Faster Than Ever!
Companies are firing Gen Z employees at a record pace, claiming they lack key workplace skills. Is this generation truly unprepared, or are employers failing to adapt to their fresh perspectives? The employment landscape faces a critical divide.
Perspective
Reassessing Corporate Responsibility: The Unilever Sustainability Pivot and Its Implications for Employer Branding
With so many large corporations starting to pull back on CSR pledges what impact will this have on talent attraction for those organisations that feature sustainability prominently within the employer branding?