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Mike Parsons

Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.

A lemon on a yellow background, symbolizing the risk of staying bland in employer branding. Don’t be a lemon; stand out.

Senior Leadership Kills Employer Brands by Playing It Safe

Employer branding is about standing out, not blending in. Yet senior leadership’s fear of being too bold often derails EVPs. Here’s how to break free from safe, stale narratives.

The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy

The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy

Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.

The Age Gap in Employer Branding: Why Attracting Senior Talent is the Next Frontier

The Age Gap in Employer Branding: Why Attracting Senior Talent is the Next Frontier

Employer brands have mastered the art of wooing fresh grads, but what about seasoned pros? It's time for a grown-up conversation about employer branding.

Has PwC Just Ended the Remote Work Debate?

Has PwC Just Ended the Remote Work Debate?

The remote work debate rages on, but a PwC study might shift perspectives. With 71% of employees feeling just as productive, or even more, remotely, the traditional office model could be dying. Is hybrid work set to become the new standard for boosting innovation, retention, and productivity?

Dyson’s Layoffs in Singapore Spark the Question: Why Is It Finance, Not HR, Coming to the Rescue?

Dyson’s Layoffs in Singapore Spark the Question: Why Is It Finance, Not HR, Coming to the Rescue?

Surprise layoffs at Dyson this week, but it wasn’t HR leading the charge. Finance professional Jevon Yang stepped up, offering real support to displaced employees. Is finance doing HR’s job? It’s time for HR to reassess its role in times of crisis.

Have the good times in the tech sector come to an end? What’s driving the lay-offs, when will they end, and what will the impact be?

Have the good times in the tech sector come to an end? What’s driving the lay-offs, when will they end, and what will the impact be?

Explore the causes and impact of tech layoffs, including cost-cutting, strategic shifts, and employer branding challenges in the evolving tech industry.