Let's Face It: Corporate Values Are Total Bullshit
When the numbers wobble, so do the morals. Turns out “values-led leadership” often means whatever fits on a slide deck.
Mike Parsons
Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.
55 Articles
Perspective
Forget DOGE – DOCE is coming! And There’s Nothing Anybody Can Do About It
In the hallowed halls of corporate power, whispers abound of a new strategy inspired by the U.S. government’s Department of Government Efficiency (DOGE). And if the murmurs are to be believed, we are standing on the precipice of DOGE’s corporate cousin – DOCE, the Department of Corporate Efficiency.
Future of Work
The Future of Recruiting 2025: LinkedIn’s Take on What’s Next for Talent Acquisition
LinkedIn’s Future of Recruiting 2025 report reveals the hiring trends shaping tomorrow’s workforce. AI-driven efficiency, skills-first hiring, and the ongoing war for top talent. Discover how to align your employer brand with these shifts before you get left behind.
Perspective
Banking’s talent crisis: why your EVP is failing (and how to fix it)
The financial industry is haemorrhaging talent, with outdated EVPs failing to attract the modern workforce. Learn why competitive salaries alone no longer cut it and how banks can rethink their talent strategies to stay ahead.
Perspective
Yes, AI Is Taking Jobs, and It’s Only Going to Get Worse
The AI revolution isn’t just knocking on the door, it’s kicked it wide open. With layoffs mounting and employers openly admitting AI is replacing workers, the narrative of "AI will enhance productivity, not take jobs" is crumbling fast.
Future of Work
2025 Global Talent Trends: The Talent Multiverse - A Deeper Dive into the Future of Work
Randstad’s 2025 Global Talent Trends report reveals what’s next for work: AI as a cultural architect, skills-first hiring as the new baseline, and flexibility as non-negotiable. Discover how to future-proof your employer brand, or risk being left behind.
Future of Work
The Future of Jobs 2025: A Blueprint for Talent Attraction or a Recipe for Retention Woes?
The Future of Jobs Report 2025 is a wake-up call for employer branding. AI is reshaping jobs, skills-based hiring is rising, and retention is failing. With talent confidence at 44%, this deep dive breaks down hiring trends, EVP fixes, and retention strategies to help you stay ahead.
Perspective
The DEI Crossroads: Finding Balance in a Divisive Debate
As employers reassess DEI initiatives, the conversation has grown polarized. Are these programs a necessary investment in long-term success or costly overreach driven by external pressures? Let’s explore the benefits, pitfalls, and the implications for employer brands in 2025.
Perspective
The Trust Deficit: How Fake Job Postings Are Undermining Employer-Candidate Relationships
As fake job postings flood the market, accounting for up to 40% of all listings, employer trust is plummeting. Here's why it happens, its impact on employer brands, and how businesses can fix the damage.
Perspective
2025 Talent Trends That Actually Matter (And the Ones That Don’t)
Every January, HR professionals are bombarded with trend lists brimming with buzzwords and little substance. Let’s cut through the noise and focus on predictions that hold weight for 2025. Because, frankly, “AI is important” isn’t news anymore.
