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Mike Parsons

Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.

Do you really need data and insight to build a strong employer brand?

Building a strong employer brand requires more than intuition. Discover how data and insights are crucial for creating a compelling employer brand that attracts and retains top talent.

The Talent Market is in Flux: What do EVPs Look Like in 2024?

The Talent Market is in Flux: What do EVPs Look Like in 2024?

With the recruitment market in a state of flux, what themes are most commonly being used in new EVPs and how are the world’s top employers approaching talent communications?

Are Bosses Truly Back in Charge? What to Make of Shifting Power Dynamics in the Post-Pandemic Workplace.

Are Bosses Truly Back in Charge? What to Make of Shifting Power Dynamics in the Post-Pandemic Workplace.

Explore the evolving power dynamics in the post-pandemic workplace and discover whether bosses are truly back in charge amidst shifting trends, economic factors, and employee expectations.

The Ugly Truth About Media Company Employer Awards

The Ugly Truth About Media Company Employer Awards

Unveil the truth about media company employer awards. Discover why genuine HR excellence often takes a backseat to profit motives and learn what truly matters in employee recognition.

The Power of Career Activism: Why Some Employers are Winning and Others Lose.

The Power of Career Activism: Why Some Employers are Winning and Others Lose.

With the sharp rise in career activism that’s being felt as Gen-Z enters the workforce, how can employers navigate this trend and come out winning?

The Decline of Trust in Corporate Jobs and the Rise of Alternative Career Paths

The Decline of Trust in Corporate Jobs and the Rise of Alternative Career Paths

With the younger generations losing faith in the corporate dream and turning to other career paths, what can employers do to keep their future talent pools from shrinking further.