Sam Monteath

2 Articles

Freedom Within a Framework: Rethinking Global Employer Brand Activation

Global employer brands succeed when they protect a few core truths and let local teams adapt them. This balance of consistency and freedom boosts authenticity, relevance, and impact in every market.

By Sam Monteath Aug 19, 2025 8 min read

Employer Value Proposition (EVP)

Employer Value Proposition Examples – And Why They’re So Hard to Find

Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.

By Sam Monteath Apr 10, 2025 5 min read