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Sam Monteath

Sam Monteath

Stylised image of a black hole with glowing light around it, symbolising the pull of shallow branding and the challenge of creating an EVP with real meaning that escapes slogan-level gravity.

Employer Value Proposition Examples – And Why They’re So Hard to Find

Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.
Sam Monteath Apr 10, 2025

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