Sam Monteath - Employer Branding News

AI synthesis is deciding your employer brand

AI tools are shaping how candidates understand employers, often from thin data and category language. Sam Monteath on why EVP specificity matters more than ever when the algorithm is writing your reputation.

By Sam Monteath May 19, 2026 10 min read

Employer Value Proposition (EVP)

Freedom Within a Framework: Rethinking Global Employer Brand Activation

Global employer brands succeed when they protect a few core truths and let local teams adapt them. This balance of consistency and freedom boosts authenticity, relevance, and impact in every market.

By Sam Monteath Aug 19, 2025 8 min read

Employer Value Proposition (EVP)

Employer Value Proposition Examples – And Why They’re So Hard to Find

Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.

By Sam Monteath Apr 10, 2025 5 min read