Be at the heart of the community
EBClub is where in-house employer brand practitioners actually gather, online and in person. We're opening up new ways to be part of that, without turning it into a sales floor.
A community built to keep the room honest
That's the thing we're asking you to partner: not a list of names, but a space where you add value, that practitioners trust enough to keep showing up to.
EBClub started in 2020 as a single online event during the pandemic. It's grown into a standing calendar of gatherings, from evening meetups to subject-specialist roundtables, for the people actually doing employer brand, talent acquisition, and people/culture work inside their organisations.
It stayed small and protected on purpose. Every practitioner member is vetted before they're let in. There's no cold outreach, no lead-gen disguised as networking, no platform where a partner's logo buys them a direct line to the room.
The room just got bigger
Up to now, partnering EBClub meant partnering an event. That's still here, and it still works. But EBClub is opening a members community that runs all year, not just on event nights, giving practitioners a place to ask questions, share what's working, and find each other between events.
For partners, that means new ground:
- A year-round presence, not just a slot on one evening
- Moderated conversations where you can genuinely contribute, not just broadcast
- New formats beyond the event stage: AMAs, roundtables, spotlight features, and community-facing content
- Reach through EBN: Employer Branding News' existing audience and search authority, meaning your visibility doesn't stop at the event doors
We're also building out audio. A new and improved podcast is coming, and it'll carry the same principle as everything else here: practitioners first, partners welcome, nobody selling.
A sample of where EBClub Attendees came from in 2026
Everyone belongs to the same room. Not everyone gets the same seat.
Whether you're building employer brand in-house, running an agency, or looking to partner with the community. There's a route in for you.
Design principle: EBClub is a safe space for open conversation. Our supplier partners add value, and don't sell.
1
Practitioner
Free · In-house practitioners only
The Protected Heart
For EB, TA, Recruitment Marketing, People, culture and Comms practitioners working inside organisations. A private, peer-only space, protected from unsolicited outreach.
- All events and roundtables
- Private peer-only community
- Webinars, podcasts and member chat
- EBN newsletter and gated content
- Vetted membership, reviewed within 48 hours
- No sales pitches, ever
2
Provider
$495 / year · (founding rate, 50% off $990) · For providers
For agencies, consultancies and providers serving the employer brand community. Get discovered by practitioners actively looking for the right partner, without the cold outreach. Founding members who join before 31 December 2026 pay $495 for the year, half the standard $990.
- Directory listing across EBN and the EBClub
- Selected Exchange events & discussions
- Publish white papers to the community
- Online event engagement
- Global Community visibility
- Annual membership, self-serve signup
3
Partner
Partnership · By application
For organisations who want to fund the community rather than sell to it. Partner an event in your city or country, and get discovered for adding real value, not for buying access.
- Event partnership & value-add opportunities
- Brand visibility at EBClub events
- Panellist and presentation opportunities
- Community-first positioning
- Regional or topic-specific partnership
- Reviewed for community fit before approval
A room where partners can actually talk, not just watch
Every EBClub gathering, in person and online, has a labelled space where practitioners, agencies, and partners can talk to each other if they choose to. We call it The Exchange.
It's opt-in. Practitioners choose whether to step into it. It's moderated, so it never turns into a pitch fest. And it's the honest answer to the question every partner eventually asks: "how do we actually meet these people?" You don't get a list. You get invited into a real conversation, on the same terms as everyone else in the room.
At events, that might be a physical Exchange space alongside the main programme. In the community, it's AMAs, roundtables, and discussion spaces built the same way: practitioners choosing to engage, not being served up.
This isn't just the room on the night
EBClub sits alongside EBN, an independent media publication with its own established readership, separate from EBClub's member base and reaching people well beyond the room on any given night.
The numbers back it up.
- 2.5M+Impressions in the past year
- 60+Ahrefs Domain Rating
- Forbes & FortuneCited by
And thousands of loyal weekly readers, the kind of authority that doesn't come from a niche blog.
- Editorial and advertising placements across EBN, in front of a readership built independently of any single event
- A publication with real standing: Domain Rating 60+, cited by Forbes and Fortune, and an impressive search footprint that keeps growing
- One relationship, two audiences: EBClub's vetted member base and EBN's much larger readership, without needing to run two separate partnerships
EBClub's members and EBN's readers overlap heavily. A partnership here reaches further than the room alone.
Because the room is real
The audience is vetted.
Every practitioner member has been checked before they're let in. You're not partnering a subscriber list, you're partnering a room of people who actually do this job.
The trust is the product.
Practitioners keep coming back because nobody's selling to them. That trust is exactly why your presence here means more than it would somewhere louder.
You get more than a logo.
Talk slots, panel seats, demo space, event branding, and now, community presence that runs all year, not just on event night.
It comes with EBN.
Employer Branding News carries real standing in the industry, Domain Rating 60+, cited by outlets like Forbes and Fortune, and a readership far larger than EBClub's own member base. Partnering EBClub puts you in front of both.
Let's build the right package for you
There's no fixed rate card here on purpose. Every partner is different, budgets are different, and what you actually want out of this, whether thought leadership, brand visibility, direct community presence, content, events, or all of it, should shape the package, not the other way round.
Tell us what you're trying to achieve. We'll build something around it.
Get in touch