[JAN12] PAPER CUT
Sharp takes, clean cuts, and no fluff. Paper Cut delivers the week’s most essential employer branding and talent attraction insights—precisely curated and ready to act on. Insights for Monday, Delivered on Sunday.
![[JAN12] PAPER CUT](/content/images/size/w1200/2025/01/PC-Monday.png)
Welcome to Paper Cut, where we slice through the week’s noise to bring you the stories that matter most in employer branding and talent acquisition. This isn’t your typical newsletter—it’s a carefully curated snapshot of the trends, insights, and ideas shaping the future of work. Think sharp takes, clear insights, and just enough edge to keep things interesting.
Meta and McDonald’s are taking drastically different approaches to DEI, sparking debate about the future of inclusion in the workplace. Gen Z is rewriting the hiring rules with a bold new trend: career catfishing, while employee advocacy emerges as a budget-friendly way to amplify your brand. Meanwhile, Canva takes aim at boring resumes with their shiny new “skills passports,” LinkedIn predicts recruiters will soon be as essential as coffee, and HR departments are sweating over how to close Gen Z’s skills gap by 2025. Hybrid work continues to rewrite hiring playbooks, and new research shows that companies with strong employee value propositions don’t just attract talent—they lead in innovation. Let’s get cutting.