Leading with Purpose: Kevin Chua on Talent, Mission, and the Future of UWCSEA

UWCSEA CHRO Kevin Chua shares how the College is preparing for the future of talent through strategic workforce planning, leadership development, and values-led culture, ensuring its people live the mission to unite cultures for peace and a sustainable future.

By Mike Parsons 5 min read
Kevin Chua standing outdoors on a modern school campus, smiling with greenery and architecture in the background.
You can almost hear the strategy forming. Kevin Chua, making long-term leadership look easy.

UWCSEA is one of Singapore’s best-known international schools, and part of the global United World Colleges network. With a mission to unite people, nations, and cultures for peace and a sustainable future, the College is both purpose-led and ambitious. At the centre of that is Kevin Chua, Chief Human Resources Officer, who spoke with Employer Branding News about workforce planning, leadership, and why values aren’t just words on a wall.

UWCSEA | A top International school in Singapore
United World College of South East Asia (UWCSEA) is top K-12 international school in Singapore offering the IB diploma. UWCSEA is known for academic excellence, and a concept-based curriculum focused on academics, sport and recreation, outdoor education, student support and wellbeing, and service to others. It is not for profit and has two campuses in Singapore one in Dover and one in Tampines. UWCSEA offers day student and residential boarding.
Large “50” sign and UWCSEA logo displayed prominently at the school’s campus entrance.
Fifty years in, still breaking moulds. UWCSEA’s legacy is anything but traditional.
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Starting the Year with Clear Priorities

The College has a 10-year strategy, broken down into three-year priorities and one-year plans. For the current school year, Kevin points to four big themes shaping the people agenda:

  • Activating the Employer Value Proposition
  • Staff engagement and wellbeing
  • Building organisational capabilities
  • Strengthening leadership bench strength
“It’s a critical moment,” Kevin explains. “We’ve just entered a new school and financial year, so these plans will shape how we support our people and our students.”
Group of students in national attire holding international flags at UWCSEA’s cultural celebration.
Fewer corporate values. More actual flags. This is what “global culture” should look like.

Placing a Big Bet on the Future of Talent

For Kevin, the future of talent lies in strategic workforce planning.

“This means asking: what should our school look like seven to ten years from now? What does that mean for the profile of our workforce? We’re looking at everything from student demographics to the impact of technology and changing employee expectations. The roles of tomorrow will be less about routine administration and far more centred on human, people-facing skills.”
Staff practicing emergency first-aid by carrying a colleague during a training session.
Nothing says "team bonding" like pretending to rescue your colleague with a yoga mat and a plan.
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Guiding Principles for Leadership and Culture

Having worked across industries and regions, Kevin is struck by how consistent human aspirations are, regardless of context.

“When I think of leadership, it’s about enabling an organisation where people are engaged and productive — where they go above and beyond. That’s when an organisation has the greatest impact for its stakeholders.”
Teachers and staff seated around a table in animated conversation, engaging in collaborative discussion.
When your team meeting feels less like a chore and more like a TED talk with snacks.

Living the Mission and Values

If UWCSEA is known for anything, it’s its mission. For Kevin, that mission isn’t some abstract box ticking exercise, it’s daily practice.

“We breathe our mission and our values. Our leaders model them. They’re embedded in our curriculum, in our appraisal processes, and in our leadership development. It’s not just something our staff feel — it’s part of life across the campus.”
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Advice for Future People Leaders

Kevin is clear on what it takes to succeed in a purpose-led environment, such as UWCSEA.

“First, ask yourself if you truly align with the mission. This is not the right organisation for everyone, and we’d rather people self-select out than come here without that connection. For those who join, the key is to continually reflect on how you can model leadership behaviours, and adapt policies and processes to serve stakeholders while staying true to our purpose.”

Closing Thoughts

What comes through when speaking and working with Kevin is how much he sees HR as both anchor and compass. More than just putting frameworks in place; Kevin's thinking in decades, not quarters. That long view matches the UWCSEA mission, but it’s also personal. Having worked across industries and regions, he has developed a calm conviction about what really matters in people leadership: clarity of purpose, consistency in behaviour, and the ability to adapt without losing sight of core values.

Having personally worked with the UWCSEA, I can attest that those values are lived daily, and Kevin is a bastion in this regard, making sure the people side of the College grows in step with its ambitions. Whether it’s preparing the workforce for a changing student body, or helping colleagues at every level stay grounded in the mission, his focus is steady. It’s not a flashy kind of leadership - more the quiet, deliberate work that builds resilience into an organisation. And that might be the strongest signal of all that UWCSEA is ready for the future.

UWCSEA | A top International school in Singapore
United World College of South East Asia (UWCSEA) is top K-12 international school in Singapore offering the IB diploma. UWCSEA is known for academic excellence, and a concept-based curriculum focused on academics, sport and recreation, outdoor education, student support and wellbeing, and service to others. It is not for profit and has two campuses in Singapore one in Dover and one in Tampines. UWCSEA offers day student and residential boarding.

Takeaways

Strategic Workforce Planning is Critical

UWCSEA is looking 7–10 years ahead to anticipate student demographics, workforce needs, and the skills shift from administration to people-centric roles.

Leadership and Engagement Go Hand in Hand

For Kevin, great leadership enables a workforce where people are engaged, productive, and delivering maximum impact.

Values Must Be Lived, Not Posted

At UWCSEA, mission and values aren’t slogans. They’re modelled by leaders, built into curricula, and embedded in appraisal and development systems.

Fit to Purpose Matters

Kevin advises candidates to reflect deeply on whether they align with UWCSEA’s mission. Purpose-driven organisations demand true alignment, not lip service.


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