Paul Hotchan, Head of Talent Acquisition at the Hong Kong Jockey Club (HKJC), sat down with EBN to share his journey from hotels to human resources, what makes HKJC unique as an employer, and how he sees the future of work in Hong Kong and beyond.
As candidates turn to AI for career advice, your employer brand is being summarized, instantly, and often without your input. This article explores GEO (Generative Engine Optimization) and how to manage your digital footprint so AI recommends your company as a great place to work.
Discover how employer branding directly improves recruitment ROI by reducing time-to-fill, increasing offer acceptance rates, and enhancing retention. Includes case studies from Siemens, Atlassian, and Unilever showing measurable business impact.
Employer branding is the strategic work of shaping how your company is seen as a place to work. It drives hiring, retention, and culture and when done right, it delivers real business impact. This guide shows you how to build a brand that performs.