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A magnifying glass highlighting the words “Employee Benefits” on a desk, suggesting scrutiny of workplace perks and policy changes.
Paper Cut

Perks Down, Tracking Up: The New Deal at Work

Benefits are being trimmed, AI adoption is being measured, and HR is stuck managing the fallout. This week: the perks rollback, the rise of AI scorecards and surveillance, a widening career divide for graduates, and why HR governance is suddenly the main brand risk.

This article is for Members only

By EBN May 3, 2026 12 min read
Stylised digital landscape with glowing lines and floating profile icons connected by light trails, symbolising a networked workplace culture.
Leadership & Culture

Culture Is Your Employer Brand’s Operating System

Culture is not wallpaper. New peer-reviewed research connects specific cultural patterns to innovation output, knowledge flow, and hybrid performance. Here is what the evidence says and where to start.

By James Robbins Apr 30, 2026 19 min read
A person in glasses lying face-down on a laptop keyboard with their mouth open in frustration, suggesting burnout and work overload.
Paper Cut

The Rework Tax: why workplace AI is losing trust

AI was meant to save time. Many employees say it is creating more work through errors, rework, and unclear expectations. This week covers the trust gap, AI moving into pay and performance, early-career squeeze signals, and why remote work fights keep returning.

This article is for Members only

By EBN Apr 26, 2026 14 min read
A surreal illustration of a hollow human head with a small figure falling into the opening, suggesting silence, fear, and the collapse of honest conversation at work.
Perspective

Nobody Felt Safe Saying That Psychological Safety Wasn't Working

The concept that was supposed to make us speak up turned into the most sophisticated excuse for never saying anything difficult ever again.

By Mike Parsons Apr 23, 2026 14 min read
Close-up of a young professional wearing glasses with lines of computer code reflected across the image, suggesting AI-driven work, pressure, and scrutiny.
Paper Cut

AI TRUST COLLAPSE

AI is being sold as productivity. Employees are experiencing rework, mixed incentives, and new rules that feel suspiciously one way. This week covers the adoption trust gap, AI moving into pay and performance, the rise of salary transparency, and why layoffs keep being narrated as automation.

This article is for Members only

By EBN Apr 19, 2026 13 min read
Employees working at long shared desks in a modern open-plan office, illustrating the cautious, risk-averse mood shaping the Big Stay.
Perspective

The Big Stay Is Breaking Employer Branding

The “Big Stay” has replaced the Great Resignation and its impact on employer branding is far more disruptive. When candidates aren’t moving, attraction isn’t enough. The real challenge now is building trust in a risk-averse market.

By Mike Parsons Apr 16, 2026 9 min read
A young person covering most of their face with their hands, one eye visible, conveying anxiety, overwhelm, or apprehension in response to workplace change.
Paper Cut

Gen Z Sabotage Meets the Megamanager Era

AI rollouts are hitting a wall. Some Gen Z employees are pushing back, organisations are flattening into player-coach leadership, and managers are losing engagement. HR is also testing AI for pay decisions while facing fairness scrutiny. This week: trust, capacity, and control.

This article is for Members only

By EBN Apr 12, 2026 11 min read
Night view of Shanghai with illuminated historic buildings and long-exposure traffic trails, reflecting the speed and pressure of business in China.
Perspective

Why Employer Branding Has Become a Resilience Tool for MNCs in China

MNCs in China face a sharper talent test in 2026. Employer branding is emerging as a structural response to local trust gaps, retention pressure, and reputational risk, not just a hiring tool.

By Roy Wang May 12, 2026 7 min read
An overwhelmed HR professional holding their head while multiple hands point at them, suggesting workplace pressure, blame, and organisational stress.
Paper Cut

Perks, Proof, Pressure: The New Workplace Bargain

The employee deal is tightening while the measurement layer grows. This week: culture as an operating system, leaders reframing hiring and layoffs through AI, burnout boundaries snapping back, and the quiet risks nobody budgets for, from shadow IT to discoverable workplace texts.

This article is for Members only

By EBN May 10, 2026 10 min read
An open padlock hangs from a heavy chain against black, lit in cool blue and warm pink, the binding visibly undone.
Future of Work

The New Bargain: Employer Branding in an Era That Stopped Promising Loyalty

Mass layoffs at profitable companies. AI deep in the hiring stack. A generation that prices in disloyalty before signing. Employer branding in 2026 has not become redundant. The version built on a different decade's assumptions has.

By James Robbins May 6, 2026 50 min read
Digital globe with radiating data points in pink and blue, representing the global spread of HR events and their impact on employer brand reputation in 2026.

Top 5 EB Lessons from the Biggest HR Stories of 2026

The first quarter of 2026 has been one of the most eventful in recent HR history. Five employer brand lessons from the stories that dominated it: AI displacement, layoff handling, union stalemate, RTO power shifts, and AI hiring litigation.

By James Robbins May 6, 2026 11 min read
A close-up image of a water droplet striking a dark blue surface and sending concentric ripples outward, symbolising the expanding influence of an employee value proposition.
Employer Value Proposition (EVP)

Your EVP – is it broadening the sphere of its influence or moving in ever decreasing circles?

An EVP should expand your reach, not narrow it. When it becomes repetitive or overly inward-looking, it risks losing relevance with the very audiences it is meant to influence.

By Neil Harrison May 5, 2026 5 min read

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