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Two colleagues walk and talk down a bright open plan office corridor with glass meeting rooms on one side and desks on the other, while other coworkers move and work in the background.
Perspective

You Belong Here. The Survey Says So.

Belonging has quietly moved from a nice-to-have HR theme to a frontline issue in talent, retention, and reputation. Leaders are talking about it in town halls and on LinkedIn, but employees are living a very different reality.

By Mike Parsons Nov 27, 2025 12 min read
Yellow sticky notes with handwritten motivational phrases like “stay positive,” “dream big,” and “remember why you started,” scattered on a pink background.
Paper Cut

Pink Slips, Quiet Scripts, and RTO Flip-Flops

Leaders are blaming AI, budgets, and “collaboration days” while trust bleeds out. The talent market is loud and contradictory. Your employer brand has to be clearer than the noise.

This article is for Members only

By EBN Nov 23, 2025 13 min read
Employee carrying a clear plastic box of personal belongings through a modern open plan office after being laid off.
Future of Work

The 2025 layoffs deep dive: what is driving cuts, what changes next, and how to protect your employer brand

Layoffs surged in 2025, with October the worst for that month in 22 years. EBN breaks down what is driving cuts, which sectors are most exposed, the 2026 outlook, and how HR, TA and employer brand leaders can protect trust with employees and candidates.

By James Robbins Nov 20, 2025 20 min read
Rear view of a commuter in a tan coat with a bright red backpack standing on a subway platform as a train rushes past in motion blur.
Paper Cut

Commutes, Cuts & Credibility

Office rules stiffen, AI agents start pulling their weight, and the labor story splits. Win by making presence purposeful, measuring outcomes fairly, and running culture like a system.

This article is for Members only

By EBN Nov 16, 2025 10 min read
A vintage 1970s office scene with professionals at desks and typewriters, representing older generations who remain active contributors in today’s evolving workforce.
Future of Work

Generations at Work 2026: prepare for peak overlap

The most multigenerational workforce in modern history is here. Millennials and Gen Z will dominate headcount by 2030 while older workers exit later. This guide translates the noise into operating decisions that reduce churn, speed ramp, and protect knowledge before overlap peaks.

By James Robbins Nov 13, 2025 18 min read
Stern executive in a dark suit with arms crossed, two colleagues blurred behind, symbolizing a top-down “agree or quit” workplace ultimatum.
Paper Cut

Count the Cuts, Ditch Ultimatums, Fix the Middle

AI layoffs are finally being counted. CEOs flirting with “agree or quit” and memos scoring AI usage are culture tells. Hybrid isn’t broken. Management is. HR becomes the growth engine. Ship skills. Publish the plan.

This article is for Members only

By EBN Nov 9, 2025 12 min read
A stack of blank “Hello, my name is” stickers beside permanent markers on a wooden desk, symbolizing identity, self-definition, and new beginnings.
Employer Value Proposition (EVP)

EVP Is Such a Terrible Name. Let’s Stop Using It.

EVP has become a corporate cliché. The name’s the problem, not the idea. It’s time to call it what it really is: your employer identity, a story that tells talent why you matter.

By Mike Parsons Nov 6, 2025 7 min read
Man in a blue shirt raises a thick binder toward an outstretched chrome robot hand against an icy blue background.
Paper Cut

The Freeze, The Bot, The Backlash

AI is chewing through starter jobs while boards rediscover layoffs and RTO. Morale sinks, pipelines narrow, and “hybrid” stays a wish. This week’s cut: what to fix now so your EVP doesn’t read like fiction.

This article is for Members only

By EBN Nov 2, 2025 9 min read
Symmetrical black and white cityscape looking up at mirrored glass office towers forming an X-shaped frame.
Future of Work

Employers’ Market, Or Just Louder Noise? Why Employer Branding Matters More When The Pile Of CVs Gets Higher

Layoffs, job hugging, and a flood of LinkedIn “Open to Work” frames make it look like employers hold all the cards. They do not. The rules are changing, not disappearing. Here is how employer branding earns its keep now, and what happens when the pendulum swings back.

By James Robbins Oct 30, 2025 14 min read
Human hand and wireframe AI hand with fingertips almost touching on black, evoking Creation of Adam and the choice between cuts and redesign.
Paper Cut

The Productivity Mirage Meets The Pink-Slip Economy

AI agents promise lift. Pink slips deliver reality. Gen Z gets squeezed while remote-first shops drown in applicants. This week: productivity hype, adoption whiplash, and the broken rungs of early careers collide.

This article is for Members only

By EBN Oct 26, 2025 11 min read
Abstract 3D city of white block structures forming a globe against a blue gradient sky, representing technology reshaping global work.
Future of Work

WEF Jobs of Tomorrow, Workforces of Today: The 2025 Plan

WEF’s new “Jobs of Tomorrow” paper says four technologies will reshape seven of the world’s largest workforces. Here is what leaders must do in 2025 to convert disruption into good jobs, skills and performance that last.

By James Robbins Oct 23, 2025 17 min read
A surreal illustration of a person with a cloud inside their head, symbolising creative thinking and strategic vision in employer branding.
Perspective

Your next employer branding hire: Creative Strategist

Creative strategists blend data, design, and storytelling. For TA leaders building lean, high-performing teams, this hybrid role could be the most powerful addition you haven’t made yet.

By Mark Conachan Oct 21, 2025 6 min read

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