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Abstract 3D city of white block structures forming a globe against a blue gradient sky, representing technology reshaping global work.
Future of Work

WEF Jobs of Tomorrow, Workforces of Today: The 2025 Plan

WEF’s new “Jobs of Tomorrow” paper says four technologies will reshape seven of the world’s largest workforces. Here is what leaders must do in 2025 to convert disruption into good jobs, skills and performance that last.
By James Robbins Oct 23, 2025 17 min read
A surreal illustration of a person with a cloud inside their head, symbolising creative thinking and strategic vision in employer branding.
Perspective

Your next employer branding hire: Creative Strategist

Creative strategists blend data, design, and storytelling. For TA leaders building lean, high-performing teams, this hybrid role could be the most powerful addition you haven’t made yet.
By Mark Conachan Oct 21, 2025 6 min read
Three retro purple wind-up toy robots lined up against a bright orange background.
Paper Cut

Fear, Not AI, Is Fueling The Cuts

This week’s tension: executives blame AI for layoffs while memos whisper something else. Skills become policy. Workers call the RTO bluff. Employer brands either get honest or get ignored.

This article is for Members only

By EBN Oct 20, 2025 8 min read
Ferris wheel spinning in bright purple light at night, symbolizing motion without progress and the illusion of employer branding ROI.
Perspective

Employer Branding ROI Is Broken: Less Than 20% Can Prove It And That’s Sad.

Most employer brand teams still talk about engagement instead of business impact. Until they can prove how brand drives real business results, they’ll keep losing budgets... and credibility.
By Mike Parsons Oct 16, 2025 6 min read
A person reflected in mirrors holding their head, symbolizing self-reflection and emotional depth, representing clarity and empathy in the modern workplace.
Perspective

Clarity and Empathy: The Twin Engines of Employer Branding in 2025

Clarity cuts through complexity. Empathy builds trust. Together, they define the next era of employer branding and they might just be the only strategy that still works.
By Srimoyee Deymerwar Oct 15, 2025 5 min read
Person with a backpack standing on a long suspension bridge that disappears into a foggy forest, tinted purple.
Paper Cut

Trust Theater, AI Scoreboards, and Hiring Whiplash

Bosses doubled down on control while pretending it is culture. AI got a scoreboard. Candidates spotted red flags from miles away. The fix is simple, not easy: trust, clarity, and real skills.

This article is for Members only

By EBN Oct 12, 2025 10 min read
Two colleagues laughing over coffee and laptops in a bright workspace - capturing genuine friendship and connection at work.
Perspective

Why Work Friendships Are the Untapped Superpower of Employer Branding

KPMG’s recent survey finds work friendships are central to engagement, wellbeing and performance - and that most employers are failing to nurture them.
By Mike Parsons Oct 9, 2025 8 min read
Martial artist in a yellow jumpsuit reaches toward the camera with an open palm in a Bruce Lee style pose against a pale studio background.
Paper Cut

The Jobs Are There. The Offers Aren’t.

Recruiting gets weird when growth holds, hiring cools and skills beat pedigrees. Signals are noisy. Strategy cannot be.

This article is for Members only

By EBN Oct 5, 2025 9 min read
Black and white photo of a floating sphere made of US dollar bills, illustrating the hidden cost of the skills promise in an EVP.
Perspective

The Hidden Cost of the Skills Promise

Employers love to promise growth. But very few can deliver. The moment you say “continuous learning” without proof, you set yourself up to lose credibility and trust.
By Mike Parsons Oct 2, 2025 7 min read
Motion-blur crowds on subway escalators at rush hour.
Paper Cut

Hybrid Creep, Burnout, and Workslop

Hybrid creep returns, HR burns out, visas get pricier, and AI workslop clogs the pipes. Agency or control is not theory. It is this week’s operating model.

This article is for Members only

By EBN Sep 28, 2025 9 min read
Low-angle view of a European city street with pedestrians crossing in the distance, symbolising varied cultures and regulations shaping Europe’s 2025 employer branding.
Guides & Playbooks

Europe Employer Branding in 2025: Trends, Playbooks, and Proof that Wins Trust

A practitioner’s guide to employer branding in Europe. What candidates value, how to design a trust-first EVP with real proof, and the channels, metrics, and guardrails that drive hiring and retention.
By James Robbins Sep 23, 2025 7 min read
Aerial view of a busy pedestrian crossing in Asia, suggesting fast moving, diverse APAC talent markets for 2025 employer branding.
Guides & Playbooks

APAC Employer Branding in 2025: Trends, Playbooks, and Proof that Scales

A practitioner’s guide to employer branding in Asia Pacific. What candidates value, how to design a growth first EVP with proof, and the channels, metrics, and guardrails that lift hiring and retention across diverse APAC markets.
By James Robbins Sep 22, 2025 7 min read

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