Employer Branding News (Page 3)

Pay Rises Are Coming. So Are More AI Layoffs.

Pay rises and a hiring boom are promised this quarter, but AI is already taking customer service jobs at three major firms, and Visa just cut 7% of staff. What the split means for your employer brand, plus EBN and EBClub join forces.

By James Robbins Aug 2, 2026 13 min read

Perspective

Employer Branding Has a Catfishing Problem

Your EVP promised abs. Reality delivered a dad bod in a lanyard. Here's why the gap between the profile and the person is quietly costing employers a fortune, and how to make the financial case for closing it.

By Mike Parsons Jul 30, 2026 11 min read

EBClub

The Employer Brand job need never be lonely ever again.

Employer branding can be a lonely profession. Steve Ward explains how practitioner communities can reduce isolation, strengthen collective knowledge and help the discipline adapt to rapid change.

By Steve Ward Jul 29, 2026 10 min read

Paper Cut

Jobless Claims Just Hit a Decades-Low. Layoffs Didn't Get the Memo.

US jobless claims hit a decades-low, yet Uber, Centrica, and Amazon all cut jobs citing AI this week. This week's contradictions, signals, and Cut List for HR and EB leaders.

By James Robbins Jul 26, 2026 11 min read

Perspective

The Fractional Headcount Fallacy: Why a 30% Productivity Gain Doesn't Buy You a 30% Smaller Team

Gartner surveyed 350 enterprises already cutting headcount for AI. The ones who cut deepest got no better returns than the ones who didn't.

By Mike Parsons Jul 23, 2026 9 min read

Paper Cut

The lawsuit that says an algorithm chose Meta's layoffs

A lawsuit alleges AI, not humans, chose Meta's layoffs, and targeted staff on protected leave. VW's cuts are now confirmed at 50,000. Welcome to the forever layoff.

By James Robbins Jul 19, 2026 12 min read

$A cracked rice bowl at a hawker centre, symbolising Singapore's fracturing "iron rice bowl" of guaranteed public sector jobs.$

Perspective

When Singapore’s “Iron Rice Bowl” Cracks: What the GovTech Layoffs Mean for Employer Brand

GovTech says its restructuring is not driven by AI, cost-cutting or downsizing. But with 93 employees retrenched and around 300 roles expected to be affected, does the move challenge Singapore’s public sector reputation for iron-clad job security?

By Mike Parsons Jul 17, 2026 10 min read

Perspective

The Sex Recession Is Coming for Your Talent Pipeline

Falling birth rates have an economic story and a cultural one. The cultural one is more interesting... and more troubling.

By Mike Parsons Jul 16, 2026 10 min read

Exit Interview

We Launched An EVP While Our Glassdoor Page Was A Dumpster Fire

You can't out-message hundreds of employees telling the truth in public. We tried and it didn't work.

By Unnamed CHRO Jul 14, 2026 6 min read

Paper Cut

Big Tech just flipped on its own AI jobs story

Microsoft and Xbox name AI displacement directly, the Fed hands its jobs task force to a CEO who just cut thousands, and Volkswagen weighs 100,000 cuts. This week's signals for HR and EB leaders.

By James Robbins Jul 12, 2026 11 min read

Perspective

Now That The AI Bill Has Arrived, Employers Have a Choice to Make

The promise was simple: AI would lower labour costs. The reality looks messier. If the tools cost as much as the people they were meant to replace, employers now face three ugly options.

By Mike Parsons Jul 9, 2026 8 min read

Paper Cut

Hiring Algorithms Are Having Their Day in Court

A Workday bias case, an engineer's burnout account, a fifty-year labour participation low, and Revolut's office mandate. Four claims about AI-era work, tested against the evidence this week.

By James Robbins Jul 5, 2026 11 min read