[26JAN] PAPER CUT
Trump rolls back DEI programs and remote work, BP announces major layoffs, and Stripe’s accidental “duck” email turns layoffs into a viral spectacle. As nearly half of employers brace for workforce reductions in 2025...
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The Trust Deficit: How Fake Job Postings Are Undermining Employer-Candidate Relationships
As fake job postings flood the market—accounting for up to 40% of all listings—employer trust is plummeting. Here's why it happens, its impact on employer brands, and how businesses can fix the damage.
[JAN19] PAPER CUT
Apple defends DEI, Amazon scales it back, WPP’s RTO mandate sparks backlash, AI jobs dominate growth predictions, and new antitrust rules shake up HR. Get the week’s sharpest employer branding insights.
IKEA Meets the Metaverse: Assembling Careers in Roblox, One Pixel at a Time
IKEA took a bold leap into the metaverse with its “Careers Done Different” campaign on Roblox. Flat-pack furniture and digital play may seem an odd pairing, but six months later, it’s clear this wasn’t just a stunt—it was a masterclass in recruitment innovation.
![[04] Elevate Your Game: Dynamic Strategies for Employer Branding to Team Up with CHROs and TAs Against Challenges of 2025](/content/images/size/w720/2025/01/04.png)
[04] Elevate Your Game: Dynamic Strategies for Employer Branding to Team Up with CHROs and TAs Against Challenges of 2025
Why invest in employer branding during a hiring slowdown? Because a strong brand isn't just for hiring—it’s a strategic shield against future challenges. Learn how to fortify your brand in today’s market and prepare for 2025's talent acquisition twists.
[JAN12] PAPER CUT
Sharp takes, clean cuts, and no fluff. Paper Cut delivers the week’s most essential employer branding and talent attraction insights—precisely curated and ready to act on. Insights for Monday, Delivered on Sunday.
2025 Talent Trends That Actually Matter (And the Ones That Don’t)
Every January, HR professionals are bombarded with trend lists brimming with buzzwords and little substance. Let’s cut through the noise and focus on predictions that hold weight for 2025. Because, frankly, “AI is important” isn’t news anymore.