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Black and white photo of a young boy yelling into a professional microphone, evoking the image of a CEO making loud but ill-judged public statements.
Perspective

Nice Company. Shame About the CEO.

Once the crown jewel of career destinations, the tech industry is now facing a brand crisis - caused not by poor workplaces, but by the strange things its leaders keep saying in public. Here’s what it means for your employer brand.
By Mike Parsons Aug 14, 2025 6 min read
Close-up of scissors poised to slice a glowing network of nodes on a purple background, representing AI-driven job cuts and the fragile ties inside organizations.
Paper Cut

Stall Speed, Fast Cuts, Frayed Trust

Jobs slow to a crawl while automation speeds up. Leaders promise calm. Workers see whiplash.

This article is for Members only

By EBN Aug 10, 2025 7 min read
Paul Hotchan in a navy suit and pale-yellow tie stands beside a glass balustrade, lush green racetrack curving in the background under bright daylight.
Leadership & Culture

From the Inside Rail: Paul Hotchan on Hong Kong's Vibrant Culture, Talented Community, and Local Life

Paul Hotchan, Head of Talent Acquisition at the Hong Kong Jockey Club (HKJC), sat down with EBN to share his journey from hotels to human resources, what makes HKJC unique as an employer, and how he sees the future of work in Hong Kong and beyond.
By Onis Wong Aug 7, 2025 8 min read
Three friends hurtle down a wooden roller coaster on a sunny day, laughing and shouting, symbolising the wild ups-and-downs of this week’s AI-driven job market.
Paper Cut

C-Suite Swagger, AI Whiplash and the Talent U-Turn

Layoffs on Monday, victory laps on Tuesday. Exec spin, AI churn, and a generation re-routing itself away from Big Tech.

This article is for Members only

By EBN Aug 3, 2025 7 min read
A suited hand, index finger raised to tap a glowing “Search” button, hovers over a query that reads “What’s it like to work at…” on a neon-coloured, circuit-patterned backdrop.
Talent Attraction

GEO for Employer Branding: Why the Next Battle for Talent Is Fought in AI Outputs

As candidates turn to AI for career advice, your employer brand is being summarized, instantly, and often without your input. This article explores GEO (Generative Engine Optimization) and how to manage your digital footprint so AI recommends your company as a great place to work.
By Mike Parsons Jul 31, 2025 5 min read
Purple-washed office tableau—four young professionals lounged in weary poses among immaculate desks and scattered papers, underscoring the gap between curated teamwork and real-life morale.
Paper Cut

When the Bots Hire and Fire You

Consultants chopped by AI, managers roasted by TikTok, and Fortune-100 bosses waging a new office war. This week we follow the money, the misery, and the Gen Z eye-roll reshaping every talent play.

This article is for Members only

By EBN Jul 27, 2025 9 min read
Concerned businessman in suit pushes back against cash offer, embodying mission-first talent retention.
Perspective

Why Meta Can’t Buy Anthropic’s Talent ...and Why That Should Inspire You

When Meta offered Anthropic staff big money to jump ship, hardly anyone left. Why? Because mission matters. This is a must-read for any leader or HR pro who still thinks employer branding is optional.
By Mike Parsons Jul 24, 2025 4 min read
Abstract visual of magnet-like loops symbolising employer branding and talent attraction strategy
Guides & Playbooks

Employer Branding 101: A Strategic Guide for Modern Talent Leaders

Employer branding is the strategic work of shaping how your company is seen as a place to work. It drives hiring, retention, and culture and when done right, it delivers real business impact. This guide shows you how to build a brand that performs.
By EBN Aug 18, 2025 10 min read
Four white CCTV cameras mounted on a pole in front of a neon purple-orange video wall, symbolising workplace attendance monitoring and office surveillance.
Paper Cut

Traffic Lights, Shrinking Giants, Skill Truths

Surveillance is in, hiring is out, and skill beats swagger. This week: dashboards at the door, employers on a diet, and the real currency in the AI age.

This article is for Members only

By EBN Aug 17, 2025 7 min read
Black and white photo of a young boy yelling into a professional microphone, evoking the image of a CEO making loud but ill-judged public statements.
Perspective

Nice Company. Shame About the CEO.

Once the crown jewel of career destinations, the tech industry is now facing a brand crisis - caused not by poor workplaces, but by the strange things its leaders keep saying in public. Here’s what it means for your employer brand.
By Mike Parsons Aug 14, 2025 6 min read
Close-up of scissors poised to slice a glowing network of nodes on a purple background, representing AI-driven job cuts and the fragile ties inside organizations.
Paper Cut

Stall Speed, Fast Cuts, Frayed Trust

Jobs slow to a crawl while automation speeds up. Leaders promise calm. Workers see whiplash.

This article is for Members only

By EBN Aug 10, 2025 7 min read
Paul Hotchan in a navy suit and pale-yellow tie stands beside a glass balustrade, lush green racetrack curving in the background under bright daylight.
Leadership & Culture

From the Inside Rail: Paul Hotchan on Hong Kong's Vibrant Culture, Talented Community, and Local Life

Paul Hotchan, Head of Talent Acquisition at the Hong Kong Jockey Club (HKJC), sat down with EBN to share his journey from hotels to human resources, what makes HKJC unique as an employer, and how he sees the future of work in Hong Kong and beyond.
By Onis Wong Aug 7, 2025 8 min read

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