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AI jobs are exploding! A person wearing a VR headset reaches out, symbolizing the rise of AI-driven careers and automation.
Paper Cut

[JAN19] PAPER CUT

Apple defends DEI, Amazon scales it back, WPP’s RTO mandate sparks backlash, AI jobs dominate growth predictions, and new antitrust rules shake up HR. Get the week’s sharpest employer branding insights.

This article is for Members only

By EBN Jan 19, 2025 5 min read
A young lady sits on a row of Ikea shopping carts in a concrete carpark, maybe contemplating her future career options
Perspective

IKEA Meets the Metaverse: Assembling Careers in Roblox, One Pixel at a Time

IKEA took a bold leap into the metaverse with its “Careers Done Different” campaign on Roblox. Flat-pack furniture and digital play may seem an odd pairing, but six months later, it’s clear this wasn’t just a stunt, it was a masterclass in recruitment innovation.

By James Robbins Jan 16, 2025 7 min read
[04] Elevate Your Game: Dynamic Strategies for Employer Branding to Team Up with CHROs and TAs Against Challenges of 2025
Refractions

[04] Elevate Your Game: Dynamic Strategies for Employer Branding to Team Up with CHROs and TAs Against Challenges of 2025

Why invest in employer branding during a hiring slowdown? Because a strong brand isn't just for hiring—it’s a strategic shield against future challenges. Learn how to fortify your brand in today’s market and prepare for 2025's talent acquisition twists.

By Onis Wong Jan 15, 2025 8 min read
Career catfishing! A ghostly figure under a sheet represents deceptive hiring trends and fake job applications.
Paper Cut

[JAN12] PAPER CUT

Sharp takes, clean cuts, and no fluff. Paper Cut delivers the week’s most essential employer branding and talent attraction insights—precisely curated and ready to act on. Insights for Monday, Delivered on Sunday.

This article is for Members only

By EBN Jan 12, 2025 6 min read
2025 Talent Trends That Actually Matter (And the Ones That Don’t)
Perspective

2025 Talent Trends That Actually Matter (And the Ones That Don’t)

Every January, HR professionals are bombarded with trend lists brimming with buzzwords and little substance. Let’s cut through the noise and focus on predictions that hold weight for 2025. Because, frankly, “AI is important” isn’t news anymore.

By Mike Parsons Jan 9, 2025 6 min read
Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming
Retention & Engagement

Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming

Return-to-office mandates are doing more harm than good. With talent turnover soaring and hiring challenges mounting, it’s time to rethink the office’s role in the future of work.

By James Robbins Jan 2, 2025 6 min read
No Fakes, Just Real Stories: How Employee Advocacy Shapes Your Employer Brand
Perspective

No Fakes, Just Real Stories: How Employee Advocacy Shapes Your Employer Brand

In a world enamored with the latest shiny marketing tactics, employee advocacy stands out as the authentic voice your employer brand desperately needs. Forget polished campaigns; it’s time to let your people do the talking.

By Bening Karilla Dec 26, 2024 5 min read
Career catfishing! A ghostly figure under a sheet represents deceptive hiring trends and fake job applications.
Paper Cut

[JAN12] PAPER CUT

Sharp takes, clean cuts, and no fluff. Paper Cut delivers the week’s most essential employer branding and talent attraction insights—precisely curated and ready to act on. Insights for Monday, Delivered on Sunday.

This article is for Members only

By EBN Jan 12, 2025 6 min read
2025 Talent Trends That Actually Matter (And the Ones That Don’t)
Perspective

2025 Talent Trends That Actually Matter (And the Ones That Don’t)

Every January, HR professionals are bombarded with trend lists brimming with buzzwords and little substance. Let’s cut through the noise and focus on predictions that hold weight for 2025. Because, frankly, “AI is important” isn’t news anymore.

By Mike Parsons Jan 9, 2025 6 min read
Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming
Retention & Engagement

Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming

Return-to-office mandates are doing more harm than good. With talent turnover soaring and hiring challenges mounting, it’s time to rethink the office’s role in the future of work.

By James Robbins Jan 2, 2025 6 min read
No Fakes, Just Real Stories: How Employee Advocacy Shapes Your Employer Brand
Perspective

No Fakes, Just Real Stories: How Employee Advocacy Shapes Your Employer Brand

In a world enamored with the latest shiny marketing tactics, employee advocacy stands out as the authentic voice your employer brand desperately needs. Forget polished campaigns; it’s time to let your people do the talking.

By Bening Karilla Dec 26, 2024 5 min read
Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)
Perspective

Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)

If your value as a worker depends on being seen in the office, we’ve got bigger problems than attendance policies.

By James Robbins Dec 18, 2024 5 min read

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