Employer Branding News (Page 7)

Clarity and Empathy: The Twin Engines of Employer Branding in 2025

Clarity cuts through complexity. Empathy builds trust. Together, they define the next era of employer branding and they might just be the only strategy that still works.

By Srimoyee Deymerwar Oct 15, 2025 5 min read

Paper Cut

Trust Theater, AI Scoreboards, and Hiring Whiplash

Bosses doubled down on control while pretending it is culture. AI got a scoreboard. Candidates spotted red flags from miles away. The fix is simple, not easy: trust, clarity, and real skills.

This article is for Members only

By EBN Oct 12, 2025 10 min read

Perspective

Why Work Friendships Are the Untapped Superpower of Employer Branding

KPMG’s recent survey finds work friendships are central to engagement, wellbeing and performance - and that most employers are failing to nurture them.

By Mike Parsons Oct 9, 2025 8 min read

Paper Cut

The Jobs Are There. The Offers Aren’t.

Recruiting gets weird when growth holds, hiring cools and skills beat pedigrees. Signals are noisy. Strategy cannot be.

This article is for Members only

By EBN Oct 5, 2025 9 min read

Perspective

The Hidden Cost of the Skills Promise

Employers love to promise growth. But very few can deliver. The moment you say “continuous learning” without proof, you set yourself up to lose credibility and trust.

By Mike Parsons Oct 2, 2025 7 min read

Paper Cut

Hybrid Creep, Burnout, and Workslop

Hybrid creep returns, HR burns out, visas get pricier, and AI workslop clogs the pipes. Agency or control is not theory. It is this week’s operating model.

This article is for Members only

By EBN Sep 28, 2025 9 min read

Paper Cut

Carrots, Sticks, and Agentic HR

AI is redrawing org charts. Some redeploy and pay up; others surveil and spin. Your employer brand is the choice: agency or control.

This article is for Members only

By EBN Sep 21, 2025 8 min read

Future of Work

Generations at Work 2026: prepare for peak overlap

The most multigenerational workforce in modern history is here. Millennials and Gen Z will dominate headcount by 2030 while older workers exit later. This guide translates the noise into operating decisions that reduce churn, speed ramp, and protect knowledge before overlap peaks.

By James Robbins Nov 13, 2025 18 min read

Paper Cut

Count the Cuts, Ditch Ultimatums, Fix the Middle

AI layoffs are finally being counted. CEOs flirting with “agree or quit” and memos scoring AI usage are culture tells. Hybrid isn’t broken. Management is. HR becomes the growth engine. Ship skills. Publish the plan.

This article is for Members only

By EBN Nov 9, 2025 12 min read

Employer Value Proposition (EVP)

EVP Is Such a Terrible Name. Let’s Stop Using It.

EVP has become a corporate cliché. The name’s the problem, not the idea. It’s time to call it what it really is: your employer identity, a story that tells talent why you matter.

By Mike Parsons Nov 6, 2025 7 min read

Paper Cut

The Freeze, The Bot, The Backlash

AI is chewing through starter jobs while boards rediscover layoffs and RTO. Morale sinks, pipelines narrow, and “hybrid” stays a wish. This week’s cut: what to fix now so your EVP doesn’t read like fiction.

This article is for Members only

By EBN Nov 2, 2025 9 min read

Future of Work

Employers’ Market, Or Just Louder Noise? Why Employer Branding Matters More When The Pile Of CVs Gets Higher

Layoffs, job hugging, and a flood of LinkedIn “Open to Work” frames make it look like employers hold all the cards. They do not. The rules are changing, not disappearing. Here is how employer branding earns its keep now, and what happens when the pendulum swings back.

By James Robbins Oct 30, 2025 14 min read