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Office worker sitting at a laptop while blurred colleagues and papers move around him, suggesting workload pressure and work intensification.
Perspective

But AI Will Make Us All More Productive. Won’t It?

AI was meant to cut the drudge work, free up time and make leaner teams look clever. Instead, the evidence so far points to patchy gains, longer hours, shakier quality and a great deal of managerial confidence unsupported by anything so vulgar as proof.
By Mike Parsons Mar 12, 2026 12 min read
Person typing on a laptop with ChatGPT open on the screen, suggesting AI use at work and extended screen time.
Paper Cut

AI Is Making People Work Longer

AI was meant to buy time. For many teams, it’s doing the opposite. This week: why AI can lengthen workdays, how L&D is being pushed to prove impact, why remote work is drifting into law, and what fresh job cuts say about where the pressure is landing.

This article is for Members only

By EBN Mar 8, 2026 10 min read
3D illustration of a human brain inside a sliced glass cube, suggesting how screens and AI are reshaping human cognition.
Perspective

Have We Reached Peak Human Intelligence?

New research suggests Gen Z may be the first modern generation to score below their parents on core cognitive tests, as screens saturate classrooms and AI moves into every pocket. What does this mean for future talent pipelines?
By Mike Parsons Mar 5, 2026 15 min read
A rocket blasting off through dense clouds into the sky, suggesting rapid acceleration and a narrowing window to act.
Paper Cut

Your Promotion Now Requires AI

AI at work is shifting from “use it if it helps” to “use it to advance”. This week: promotions tied to AI adoption, graduate hiring swamped by AI-driven applications and AI screening, workplace visibility creeping into everyday tools, and why trust is now the real employer brand.

This article is for Members only

By EBN Mar 1, 2026 10 min read
Crowded open plan office with many white-collar employees talking in small groups, representing corporate bloat and meeting-heavy busywork.
Leadership & Culture

Right-sizing is not wrong: bid farewell to the glory days of corporate bloat

For a decade, corporate life was a very expensive pantomime of meetings, steering groups and “strategic” projects that achieved very little. The bloat is finally being cut out, and employer brand and talent teams now have to prove their worth in a leaner, colder reality.
By Mike Parsons Feb 26, 2026 15 min read
Close-up of a document titled “Performance Improvement Plan” clipped with a binder clip, with a pen pointing at the page on a desk.
Paper Cut

Productivity Promises, Performance Pressure.

Executives keep promising an AI productivity leap. Workers are seeing PIPs, tougher office mandates, and rising pressure to do more with less. This week: why AI’s ROI is still elusive, how “context” becomes the edge, and why students are shifting away from classic CS.

This article is for Members only

By EBN Feb 22, 2026 8 min read
Office building at night with rows of lit windows, symbolising corporate growth with lean headcount and fewer people inside.
Perspective

The Rise of Jobless Growth and What it Means for Employer Branding

Until recently, "we're growing" has always meant jobs, career paths, and security. Not any more. Welcome to a new world of jobless growth.
By Mike Parsons Feb 19, 2026 14 min read
A person walks past a large yellow directional arrow painted on asphalt, symbolising strategic direction, momentum and decision-making in employer branding.
Guides & Playbooks

Complete Guide to Employer Branding in 2026

What employer branding actually requires in 2026: evidence-based EVP design, AI search visibility, employee storytelling, and measurement that goes beyond vanity metrics.
By Mike Parsons Apr 22, 2026 7 min read
Close-up of a young professional wearing glasses with lines of computer code reflected across the image, suggesting AI-driven work, pressure, and scrutiny.
Paper Cut

AI TRUST COLLAPSE

AI is being sold as productivity. Employees are experiencing rework, mixed incentives, and new rules that feel suspiciously one way. This week covers the adoption trust gap, AI moving into pay and performance, the rise of salary transparency, and why layoffs keep being narrated as automation.

This article is for Members only

By EBN Apr 19, 2026 13 min read
Employees working at long shared desks in a modern open-plan office, illustrating the cautious, risk-averse mood shaping the Big Stay.
Perspective

The Big Stay Is Breaking Employer Branding

The “Big Stay” has replaced the Great Resignation and its impact on employer branding is far more disruptive. When candidates aren’t moving, attraction isn’t enough. The real challenge now is building trust in a risk-averse market.
By Mike Parsons Apr 16, 2026 9 min read
A young person covering most of their face with their hands, one eye visible, conveying anxiety, overwhelm, or apprehension in response to workplace change.
Paper Cut

Gen Z Sabotage Meets the Megamanager Era

AI rollouts are hitting a wall. Some Gen Z employees are pushing back, organisations are flattening into player-coach leadership, and managers are losing engagement. HR is also testing AI for pay decisions while facing fairness scrutiny. This week: trust, capacity, and control.

This article is for Members only

By EBN Apr 12, 2026 11 min read
A smiling child in a mustard jumper takes a selfie in front of a humanoid robot at home.
Perspective

Are we raising our children for the wrong future?

I know I am not the only parent worrying about how my children will fit into the future world of work. Do the old rules, do well at school, get the qualifications, find financial security, even still apply in the same way?
By Mike Parsons Apr 9, 2026 12 min read

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