The Freeze, The Bot, The Backlash
AI is chewing through starter jobs while boards rediscover layoffs and RTO. Morale sinks, pipelines narrow, and “hybrid” stays a wish. This week’s cut: what to fix now so your EVP doesn’t read like fiction.
Future of Work
Employers’ Market, Or Just Louder Noise? Why Employer Branding Matters More When The Pile Of CVs Gets Higher
Layoffs, job hugging, and a flood of LinkedIn “Open to Work” frames make it look like employers hold all the cards. They do not. The rules are changing, not disappearing. Here is how employer branding earns its keep now, and what happens when the pendulum swings back.
Paper Cut
The Productivity Mirage Meets The Pink-Slip Economy
AI agents promise lift. Pink slips deliver reality. Gen Z gets squeezed while remote-first shops drown in applicants. This week: productivity hype, adoption whiplash, and the broken rungs of early careers collide.
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Paper Cut
Brains, Bots, and the HR Plot Twist
AI bosses insist agents will not replace people, yet headlines still read layoffs, freezes, and low trust. Hybrid work is a lifeline for some and a pressure cooker for others. This week: automation hype, labour market whiplash, culture shocks, and the trust test for employer brands.
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Perspective
What Will Humans Do? Why I’m Increasingly Concerned About AI’s Impact on the Jobs Market
Tristan Harris’ latest podcast - like those with Mo Gawdat and Geoffrey Hinton - have convinced me that AI is already stripping out graduate and mid-level jobs. I think the rest of us need to start treating this as a political and personal issue, not just a fun tech story.
Case Studies
Military recruitment marketing in 2025 and 2026: lessons for less life-threatening employers
Militaries are struggling to fill their ranks, so they have turned to something many corporates still treat as optional: serious employer branding. From Chicago ad shops to Singapore Navy thrillers, here is what is working and how HR and TA can borrow the tactics.
Paper Cut
The Overcapacity Era: AI, Layoffs and the Culture Recession
AI is sold as a job creator. The reality is shrinking headcount, fewer entry routes, and fragile trust. This week’s Paper Cut cuts through hype and offers a clear playbook for HR, TA, and employer brand leaders hiring and redeploying in the overcapacity era.
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