The Summit, held at Hilton Tashkent City, will bring together HR professionals, executives, and business leaders from Central Asia, the CIS, and Europe to tackle a timely theme: “HR at the Intersection of Technology and Sustainability.”
Why It Matters
Employer branding has never been just about shiny recruitment campaigns—it’s about how organisations design work, culture, and purpose in ways that drive sustainable growth. EMBRAS 2025 takes this to the next level, asking how HR leaders can harness digitalisation, AI, and ESG principles to create both competitive advantage and meaningful workplaces.
What to Expect
The day-long programme blends inspiration, debate, and hands-on insight:
- Keynotes from leading thinkers on the future of HR and employer branding.
- Panels on AI in HR, ESG strategy, employee engagement, and workplace culture.
- Workshops & case studies showing how companies are turning ideas into practice.
- Networking with peers from across Central Asia, the CIS, and Europe.
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Among the hot topics:
- How AI is reshaping recruitment and talent assessment.
- Designing HR processes that are digital yet human.
- Embedding sustainability and inclusivity into everyday culture.
- HR’s role in “green office” practices.
- Looking ahead to HR Strategy 2030.
Celebrating Excellence
The Summit concludes with the EMBRAS Awards Ceremony, one of the most respected employer branding accolades in the region. This year’s competition is judged by an international panel of 26 experts from 22 countries—ensuring a global perspective on what great employer branding looks like.
Organisers and Partners
The event is organised by international consultancy Person Hunters, with AKFA Group as the General Sponsor. Yulia Yakovleva, CEO of Person Hunters, puts it simply:
“The Summit is not just about employer branding—it’s about how people and culture shape long-term business growth. We’re delighted to provide a platform where ideas evolve into strategies that can transform workplaces across Central Asia and beyond.”
Why You Should Be There
For anyone serious about employer branding, HR strategy, or the future of work, EMBRAS offers both learning and recognition. Attendees will leave with fresh perspectives, practical solutions, and the chance to benchmark against some of the best HR practices in the region.
📅 Date: 10 October 2025
📍 Venue: Hilton Tashkent City, Uzbekistan
🌐 Registration: embras.world/eng/summit/registration
👉 EBN Take: With its mix of AI, sustainability, and culture, EMBRAS 2025 reflects exactly where HR finds itself today, juggling fast-moving tech with growing pressure to build more sustainable, people-first organisations.
EBN
