Senior Leadership Kills Employer Brands by Playing It Safe
Employer branding is about standing out, not blending in. Yet senior leadership’s fear of being too bold often derails EVPs. Here’s how to break free from safe, stale narratives.
Uncovering the Deeper Impact of Employer Branding: A Movement Beyond Marketing
Employer branding goes beyond marketing—it's about shaping perception, building trust, & aligning culture with reality. An active practitioner shares insights on how a strong brand influences employee retention, attracts talent, and fosters workplace authenticity in today’s shifting business world.
The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy
Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.
Your Employer Brand Needs More Than a Band-Aid Post-Layoffs – Try a Full Facelift
Layoffs wreck more than just morale. They shine a harsh light on your employer brand’s weak spots. If you’re not rethinking your value proposition and your perception in the market post-layoffs, you might be next on the chopping block.
The Age Gap in Employer Branding: Why Attracting Senior Talent is the Next Frontier
Employer brands have mastered the art of wooing fresh grads, but what about seasoned pros? It's time for a grown-up conversation about employer branding.
Employer Branding: The Unspoken Hero in Today’s Shrinking UK Labour Market
With UK vacancies plummeting and economic inactivity rising, now is the time to sharpen your employer brand—or watch as competitors snap up the talent you sorely need.
Has PwC Just Ended the Remote Work Debate?
The remote work debate rages on, but a PwC study might shift perspectives. With 71% of employees feeling just as productive, or even more, remotely, the traditional office model could be dying. Is hybrid work set to become the new standard for boosting innovation, retention, and productivity?