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Perspective

EBN perspectives are opinion and commentary articles which express personal views or a new perspective about employer branding and talent attraction. Analyzing and discussing news, trends, campaigns, research and more to encourage critical thinking and foster a deeper appreciation of complex issues.

Close-up of a weathered yellow padlock with a rusted shackle securing a blue metal fence, symbolizing outdated security or resistance to change.

Employer Branders: Stop Sitting on the Fence with AI

Most EB teams are still experimenting with AI while leading employers are already operationalizing it. This piece explores the four phases of AI adoption, exposes why most firms are stuck, and shows what to do now before your competitors pull too far ahead.

Two men face off in a tense office meeting, one pointing, the other contemplative. A snapshot of modern workplace friction.

From Friendly Faces to Firing Squads: The New Corporate Culture.

Welcome to the War ON Talent - where the smiles have faded, the perks have dried up, and today’s “top employers” are swapping empathy for ultimatums. Why are we living through mass layoffs, rigid mandates, and an increasingly hostile tone from the top?

Polished trophy on display in a corporate office, symbolic of the hollow recognition many companies pay for rather than earn.

Congrats on Buying Your Award. Now Try Earning Employee Trust

Employer awards look great on LinkedIn, but behind the gold foil lies a rigged game of pay-to-play PR. It’s time to stop mistaking shiny badges for real culture and start asking who these trophies are really for.

Image from Chat GPT-4o

Let's Face It: Corporate Values Are Total Bullshit

When the numbers wobble, so do the morals. Turns out “values-led leadership” often means whatever fits on a slide deck.

Abstract image of colorful, overlapping shapes with bubbles suspended in liquid, symbolizing the blurred lines between authenticity and performance in the workplace.

The Performative Trap of Workplace Authenticity

Many workplace diversity efforts focus on optics rather than real change. Genuine inclusion requires more than surface-level commitments - it demands structural shifts, accountability, and actions that truly support equity for all employees.

A shattered glass panel with the word "BRANDING" glowing in red neon, symbolizing the broken illusion of employer branding.

The Employer Branding Illusion: Why EVP as a Separate Construct is a Flawed Idea

The Employer Value Proposition (EVP) is dead, or at least, the way you’ve been sold it is. Companies spend millions crafting shiny recruitment promises, only for employees to call their bluff. If your EVP doesn’t match reality, it’s not branding, it’s fiction.

The DOGE shiba inu dog looking serious at it's desk planning the DOCE action plan

Forget DOGE – DOCE is coming! And There’s Nothing Anybody Can Do About It

In the hallowed halls of corporate power, whispers abound of a new strategy inspired by the U.S. government’s Department of Government Efficiency (DOGE). And if the murmurs are to be believed, we are standing on the precipice of DOGE’s corporate cousin – DOCE, the Department of Corporate Efficiency.