EBN perspectives are opinion and commentary articles which express personal views or a new perspective about employer branding and talent attraction. Analyzing and discussing news, trends, campaigns, research and more to encourage critical thinking and foster a deeper appreciation of complex issues.
When your CEO’s mid-concert PDA with the Head of HR goes viral, what’s left of your carefully crafted employer brand? In this satirical deep-dive, we unpack the scandal, the fallout, and what it teaches us about reputation, culture, and the fine line between leadership and HR… literally.
A class-action lawsuit claims Workday’s hiring software filtered out older applicants before a human ever looked. Millions may be affected, and employers using AI blindly could face legal and reputational fallout. This one could hurt.
With DEI programs under political and public scrutiny, employer brands are navigating uncertain territory. We explore the implications, the risks, and the long-term opportunity to lead with clarity and credibility.
AI is swallowing entry-level work, erasing internships and graduate roles while employers cheer on the tech revolution. But with no first rung on the career ladder, how exactly are we expecting future talent to climb?
Most EB teams are still experimenting with AI while leading employers are already operationalizing it. This piece explores the four phases of AI adoption, exposes why most firms are stuck, and shows what to do now before your competitors pull too far ahead.
Welcome to the War ON Talent - where the smiles have faded, the perks have dried up, and today’s “top employers” are swapping empathy for ultimatums. Why are we living through mass layoffs, rigid mandates, and an increasingly hostile tone from the top?
