📩 Don’t just follow EB trends, predict them. Subscribe to EBN and lead the conversation.

Sign in Subscribe

Perspective

EBN perspectives are opinion and commentary articles which express personal views or a new perspective about employer branding and talent attraction. Analyzing and discussing news, trends, campaigns, research and more to encourage critical thinking and foster a deeper appreciation of complex issues.

Close-up black and white photo of a metal tap with water droplets falling, symbolising manual, hands-on work like plumbing in contrast to automated or digital labour.

The Graduate-to-Plumber Pipeline: The AI Career Plot Twist No One Prepared For

What happens when the first rung of the career ladder disappears? Geoffrey Hinton says AI will hollow out graduate jobs. Your EVP needs a better answer than “upskilling.”

Protester holding Shepard Fairey “We The People” artwork at a public demonstration, surrounded by a crowd in a city setting.

The DEI Debate Is Getting Louder. Employer Brands Can’t Afford to Stay Quiet

With DEI programs under political and public scrutiny, employer brands are navigating uncertain territory. We explore the implications, the risks, and the long-term opportunity to lead with clarity and credibility.

Blurred image of a young person with duplicated faces and an outstretched hand in the dark, symbolising confusion, displacement, and the uncertain future facing recent graduates.

The Vanishing First Rung: How AI Is Dismantling the Graduate Job Market

AI is swallowing entry-level work, erasing internships and graduate roles while employers cheer on the tech revolution. But with no first rung on the career ladder, how exactly are we expecting future talent to climb?

Close-up of a weathered yellow padlock with a rusted shackle securing a blue metal fence, symbolizing outdated security or resistance to change.

Employer Branders: Stop Sitting on the Fence with AI

Most EB teams are still experimenting with AI while leading employers are already operationalizing it. This piece explores the four phases of AI adoption, exposes why most firms are stuck, and shows what to do now before your competitors pull too far ahead.

Two men face off in a tense office meeting, one pointing, the other contemplative. A snapshot of modern workplace friction.

From Friendly Faces to Firing Squads: The New Corporate Culture.

Welcome to the War ON Talent - where the smiles have faded, the perks have dried up, and today’s “top employers” are swapping empathy for ultimatums. Why are we living through mass layoffs, rigid mandates, and an increasingly hostile tone from the top?

Polished trophy on display in a corporate office, symbolic of the hollow recognition many companies pay for rather than earn.

Congrats on Buying Your Award. Now Try Earning Employee Trust

Employer awards look great on LinkedIn, but behind the gold foil lies a rigged game of pay-to-play PR. It’s time to stop mistaking shiny badges for real culture and start asking who these trophies are really for.

Image from Chat GPT-4o

Let's Face It: Corporate Values Are Total Bullshit

When the numbers wobble, so do the morals. Turns out “values-led leadership” often means whatever fits on a slide deck.