Why Work Friendships Are the Untapped Superpower of Employer Branding
KPMG’s recent survey finds work friendships are central to engagement, wellbeing and performance - and that most employers are failing to nurture them.
Perspective
Opinion pieces and thought leadership from across the employer branding community. External voices, bold takes, and new ideas worth debating.
68 Articles
Future of Work
Employer Branding in the Age of Radical Honesty: Authenticity or Overexposure?
Radical honesty may be the flavour of the month, but does it have a place in employer branding? Get it right and you rebuild trust and win the branding Holy Grail, authenticity. Get it wrong and you’re left with nothing but egg on your face.
Perspective
Coldplay Kiss Cam Scandal: Employer Branding Lessons
When your CEO’s mid-concert PDA with the Head of HR goes viral, what’s left of your carefully crafted employer brand? In this satirical deep-dive, we unpack the scandal, the fallout, and what it teaches us about reputation, culture, and the fine line between leadership and HR… literally.
Perspective
When the Algorithm Declares You “Too Old” And Gets Sued for It
A class-action lawsuit claims Workday’s hiring software filtered out older applicants before a human ever looked. Millions may be affected, and employers using AI blindly could face legal and reputational fallout. This one could hurt.
