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Perspective

EBN perspectives are opinion and commentary articles which express personal views or a new perspective about employer branding and talent attraction. Analyzing and discussing news, trends, campaigns, research and more to encourage critical thinking and foster a deeper appreciation of complex issues.

Should Employers Embrace Review Sites in the Same Way Hoteliers and Restaurant Owners Do?

Should Employers Embrace Review Sites in the Same Way Hoteliers and Restaurant Owners Do?

Discover how you should view and utilise Glassdoor to enhance your employer brand, attract top talent, and improve company reputation. Learn strategic tips for managing and leveraging Glassdoor effectively.

5 not-so-secret strategies to improve your employer brand voice

How to take your employer brand voice from adequate to amazing.

The Undeniable Rise of Career Activism

The Undeniable Rise of Career Activism

Explore the undeniable rise of career activism, its impact on employment dynamics, and how companies like Google and Amazon are showing us how important it is to get this right.

The Case Against Return to Office Mandates: Leveraging Hybrid Work to attract top talent.

The Case Against Return to Office Mandates: Leveraging Hybrid Work to attract top talent.

Explore how hybrid work arrangements are transforming employer branding and talent attraction. Learn strategic tips for integrating hybrid work into your employer branding strategy.

The Forgotten Lesson Of the Netflix Culture Deck

The Forgotten Lesson Of the Netflix Culture Deck

Discover the revolutionary principles of the Netflix culture deck and the vital lessons it offers to employer brand professionals even after 15 years of its release.

Are Bosses Truly Back in Charge? What to Make of Shifting Power Dynamics in the Post-Pandemic Workplace.

Are Bosses Truly Back in Charge? What to Make of Shifting Power Dynamics in the Post-Pandemic Workplace.

Explore the evolving power dynamics in the post-pandemic workplace and discover whether bosses are truly back in charge amidst shifting trends, economic factors, and employee expectations.

The Ugly Truth About Media Company Employer Awards

The Ugly Truth About Media Company Employer Awards

Unveil the truth about media company employer awards. Discover why genuine HR excellence often takes a backseat to profit motives and learn what truly matters in employee recognition.