Opinion pieces and thought leadership from across the employer branding community. External voices, bold takes, and new ideas worth debating.
Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.
Employer branding goes beyond marketing—it's about shaping perception, building trust, & aligning culture with reality. An active practitioner shares insights on how a strong brand influences employee retention, attracts talent, and fosters workplace authenticity in today’s shifting business world.
Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.
Layoffs wreck more than just morale. They shine a harsh light on your employer brand’s weak spots. If you’re not rethinking your value proposition and your perception in the market post-layoffs, you might be next on the chopping block.
The remote work debate rages on, but a PwC study might shift perspectives. With 71% of employees feeling just as productive, or even more, remotely, the traditional office model could be dying. Is hybrid work set to become the new standard for boosting innovation, retention, and productivity?