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Perspective

EBN perspectives are opinion and commentary articles which express personal views or a new perspective about employer branding and talent attraction. Analyzing and discussing news, trends, campaigns, research and more to encourage critical thinking and foster a deeper appreciation of complex issues.

The Decline of Trust in Corporate Jobs and the Rise of Alternative Career Paths

The Decline of Trust in Corporate Jobs and the Rise of Alternative Career Paths

With the younger generations losing faith in the corporate dream and turning to other career paths, what can employers do to keep their future talent pools from shrinking further.

Reassessing Corporate Responsibility: The Unilever Sustainability Pivot and Its Implications for Employer Branding

Reassessing Corporate Responsibility: The Unilever Sustainability Pivot and Its Implications for Employer Branding

With so many large corporations starting to pull back on CSR pledges what impact will this have on talent attraction for those organisations that feature sustainability prominently within the employer branding?