[07 SEP] PAPER CUT: Hard Reset, Soft Demand

Executives are cutting for speed, offices get rules not reasons, and white-collar workers hug what they have. The only thing scaling this week is scrutiny.

By EBN 10 min read
Neon-style graphic of a cursor clicking a glowing “RESET” button on a purple background, symbolizing corporate culture resets and organizational change.
Reset is easy. Redesign is the work.

Salesforce trims thousands and calls it discipline. Amazon dusts off Day 1 and turns it into daily audits: tighter phone rules, sharper cost control, a louder drum for urgency. Unilever cracks open its top 200 roles to move faster. Everyone wants agility, but a lot of what is getting cut looks suspiciously like the connective tissue that keeps customers loyal. You can get lean. You can also nick the muscle you need for the next climb.

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The office fight grows up a little. Paramount wants five days in. Amazon’s stance is already scaring off senior talent. Workers are mixing their own hybrid anyway: suburban coworking for focus, city hubs for energy, and a plea to make offices less boring if leaders truly want them filled. Meanwhile the market cools, rejection letters pile up, and white-collar workers practice career minimalism. The AI subplot is drier than the keynotes. People already use the tools. Companies are the ones that need training. The thread through it all is trust. Prove what the cut buys, what the mandate delivers, and what the model changes. Or expect cracks.

This Week’s Paper Cut's