[23 NOV] PAPER CUT: Pink Slips, Quiet Scripts, and RTO Flip-Flops

Leaders are blaming AI, budgets, and “collaboration days” while trust bleeds out. The talent market is loud and contradictory. Your employer brand has to be clearer than the noise.

By EBN 13 min read
Yellow sticky notes with handwritten motivational phrases like “stay positive,” “dream big,” and “remember why you started,” scattered on a pink background.
If your culture strategy still fits on Post-its that say “stay positive,” this week’s Paper Cut is your sign to swap slogans for systems.

Markets dislike uncertainty. People feel it more sharply. This week delivered a run of stories about disruption: mass layoffs wrapped in productivity rhetoric, gaps in public jobs data that leave leaders flying on partial instruments, and glossy “best workplace” lists landing alongside stories about tracking tools and failed office experiments. The space between the story told and the day-to-day reality is where employer brands either mature or get exposed.

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Underneath the arguments about AI and remote work sits a different theme: confidence. Candidates want to know whether your company can make hard calls without dramatics, adopt AI without hollowing out jobs, and manage flexibility without turning culture into a loyalty test. This edition connects four strands: layoff signals, the AI skills race, remote work reality, and the optics economy of lists, standards, and pay.

This Week’s Paper Cut's