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YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step
Perspective

YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step

Firing employees for admitting stress? YesMadam just gave a masterclass in employer branding self-destruction. Here’s why their reputation is in tatters—and why it’s going to cost them dearly.

By Mike Parsons Dec 10, 2024 5 min read
It’s Time We Had a Talk About the Gig Economy and Fractional Work
Perspective

It’s Time We Had a Talk About the Gig Economy and Fractional Work

With gig and fractional work on the rise, today’s talent economy is anything but ordinary. Here’s a closer look at the trends reshaping employment and what they mean for employer branding.

By Mike Parsons Dec 5, 2024 6 min read
Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense
Perspective

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.

By Mike Parsons Nov 28, 2024 7 min read
Spotify’s Work-from-Anywhere Strategy: Employer Branding with Bite
Perspective

Spotify’s Work-from-Anywhere Strategy: Employer Branding with Bite

Spotify defies return-to-office trends with its work-from-anywhere policy. Learn how autonomy fuels employee performance, boosts retention, and shapes modern employer branding.

By Fathom Nov 26, 2024 4 min read
A lemon on a yellow background, symbolizing the risk of staying bland in employer branding. Don’t be a lemon; stand out.
Perspective

Senior Leadership Kills Employer Brands by Playing It Safe

Employer branding is about standing out, not blending in. Yet senior leadership’s fear of being too bold often derails EVPs. Here’s how to break free from safe, stale narratives.

By Mike Parsons Nov 21, 2024 7 min read
Uncovering the Deeper Impact of Employer Branding: A Movement Beyond Marketing
Perspective

Uncovering the Deeper Impact of Employer Branding: A Movement Beyond Marketing

Employer branding goes beyond marketing—it's about shaping perception, building trust, & aligning culture with reality. An active practitioner shares insights on how a strong brand influences employee retention, attracts talent, and fosters workplace authenticity in today’s shifting business world.

By Eva YH Lim Nov 19, 2024 3 min read
Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent
Talent Attraction

Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent

Ready to “campaign” for top talent? In the Trump-era world of TikTok and Glassdoor exposés, employer branding can’t stay on the sidelines. Today’s talent market demands relentless engagement, authenticity, and bold strategy. Discover how to use new media to make or break your brand.

By James Robbins Nov 15, 2024 5 min read
No Fakes, Just Real Stories: How Employee Advocacy Shapes Your Employer Brand
Perspective

No Fakes, Just Real Stories: How Employee Advocacy Shapes Your Employer Brand

In a world enamored with the latest shiny marketing tactics, employee advocacy stands out as the authentic voice your employer brand desperately needs. Forget polished campaigns; it’s time to let your people do the talking.

By Bening Karilla Dec 26, 2024 5 min read
Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)
Perspective

Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)

If your value as a worker depends on being seen in the office, we’ve got bigger problems than attendance policies.

By James Robbins Dec 18, 2024 5 min read
YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step
Perspective

YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step

Firing employees for admitting stress? YesMadam just gave a masterclass in employer branding self-destruction. Here’s why their reputation is in tatters—and why it’s going to cost them dearly.

By Mike Parsons Dec 10, 2024 5 min read
It’s Time We Had a Talk About the Gig Economy and Fractional Work
Perspective

It’s Time We Had a Talk About the Gig Economy and Fractional Work

With gig and fractional work on the rise, today’s talent economy is anything but ordinary. Here’s a closer look at the trends reshaping employment and what they mean for employer branding.

By Mike Parsons Dec 5, 2024 6 min read
Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense
Perspective

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.

By Mike Parsons Nov 28, 2024 7 min read

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