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Perspective

Let's Face It: Corporate Values Are Total Bullshit

When the numbers wobble, so do the morals. Turns out “values-led leadership” often means whatever fits on a slide deck.

By Mike Parsons Apr 30, 2025 6 min read
SEO for Employer Branding: The Unseen Advantage with Greg, Co-Founder of Jolly SEO
Talent Attraction

SEO for Employer Branding: The Unseen Advantage with Greg, Co-Founder of Jolly SEO

SEO isn’t just for marketers - it’s the secret weapon for employer branding success. Greg, Co-Founder of Jolly SEO, unpacks the tactics every brand should be using to attract top talent.

By Greg Heilers Apr 17, 2025 9 min read
A woman shrugging in front of a glowing trophy with text “Top Employers?” questioning workplace rankings and credibility.
Paper Cut

[13 APR] PAPER CUT

Google’s a “top employer” while cutting jobs, LinkedIn’s logic raises eyebrows, and AI’s still gunning for your desk. This week: more layoffs, new challengers to corporate status, and the growing gap between perception and experience. Welcome to the chaos.

This article is for Members only

By EBN Apr 13, 2025 4 min read
Stylised image of a black hole with glowing light around it, symbolising the pull of shallow branding and the challenge of creating an EVP with real meaning that escapes slogan-level gravity.
Employer Value Proposition (EVP)

Employer Value Proposition Examples – And Why They’re So Hard to Find

Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.

By Sam Monteath Apr 10, 2025 5 min read
Woman in office throwing arms up in frustration, symbolizing workplace burnout and the rise of revenge quitting in 2025.
Paper Cut

[06APR] PAPER CUT

Revenge quitting is rising. AI is rewriting job roles. DEI is being rebranded, not retired. And just when we thought job cuts were slowing, the markets threw another wrench.

This article is for Members only

By EBN Apr 6, 2025 4 min read
Abstract image of colorful, overlapping shapes with bubbles suspended in liquid, symbolizing the blurred lines between authenticity and performance in the workplace.
Perspective

The Performative Trap of Workplace Authenticity

Many workplace diversity efforts focus on optics rather than real change. Genuine inclusion requires more than surface-level commitments - it demands structural shifts, accountability, and actions that truly support equity for all employees.

By Jillian O'Malior Apr 3, 2025 7 min read
Smiling worker in bright pink shirt at a computer, overlaid with bold text "AI Proof Jobs" and vibrant gradient graphics.
Paper Cut

[30MAR] PAPER CUT

Massive restructures, secretive layoffs, and AI now coming for… everything. From Mercedes to EY, job cuts are shaking the foundations of industries. Meanwhile, the Big Four are racing into agentic AI, Gen Z continues job-hopping into higher salaries, and RTO pressure mounts again.

This article is for Members only

By EBN Mar 30, 2025 6 min read
Diverse group of professionals collaborating and laughing around a shared desk in a bright, open-plan office.
Perspective

Why B2Bs can't afford to ignore employer branding

B2B brands that stay silent on employer branding hand talent to flashier rivals. Learn the risks and the hidden levers, before your talent pipeline runs dry.

By Mark Conachan Jul 9, 2025 5 min read
Three office colleagues in party hats leaning over a cubicle wall, enthusiastically blowing noisemakers, with blurred stacks of paperwork framing the scene.
Paper Cut

[06 JUL] PAPER CUT

Everyone is fretting over AI pink‑slips, yet the loudest cheers this week are for a missing day on the calendar. Can shorter weeks trump smarter machines?

This article is for Members only

By EBN Jul 6, 2025 8 min read
Older man in business attire looking frustrated at a laptop in an office setting, representing age discrimination in algorithmic hiring processes.
Perspective

When the Algorithm Declares You “Too Old” And Gets Sued for It

A class-action lawsuit claims Workday’s hiring software filtered out older applicants before a human ever looked. Millions may be affected, and employers using AI blindly could face legal and reputational fallout. This one could hurt.

By Mike Parsons Jul 3, 2025 5 min read
Isometric illustration of office desks and cubicles merging into a vivid green circuit board, overlaid with the bold white headline “Algorithms at the Gates.
Paper Cut

[29 JUN] PAPER CUT

Consultancies are shedding humans. Résumés are choking on AI sludge. Culture is fraying in the open‑plan circus. Skills, not CVs, decide who stays employed. This week we slice through the noise so your talent strategy does not bleed later.

This article is for Members only

By EBN Jun 29, 2025 7 min read
Letter tiles spell “A lie has no legs,” with “lie” highlighted in red hinting at fragile EVPs and employer brand spin.
Perspective

When EVP Becomes a Lie

If your EVP crumbles under pressure, it was never true to begin with. A credible EVP isn't about slogans, it's about proof, self-awareness, and the guts to admit where you're falling short. Don't fake it. Own it.

By Mike Parsons Jun 26, 2025 6 min read

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