Candidates now research employers inside AI tools, not on your careers site. An academically referenced guide to Generative Engine Optimisation (GEO): the platforms that shape what candidates see, how to communicate your EVP so AI cites it accurately, and how to measure your AI presence.
Graduates are struggling to break in, “hybrid” is becoming a career filter, and AI work is drifting into a blame-and-proof culture. This week: the broken on-ramp, the rise of metrics theatre, surveillance creeping into WFH, and The Cut List.
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AI was sold as leverage. This week, it looks more like a bill. Cuts are being justified as “agentic”, monitoring is creeping into the workflow, and entry-level work is quietly evaporating. We break down what’s changing, what it’s doing to trust, and what to do next.
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A single internal memo reset the week’s mood. As Big Tech reshuffles for AI, pay debates get louder, monitoring gets normalised, and confidence drops. This edition covers the new bargain at work, what it’s doing to retention, and why trust is now the scarce resource.
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87 percent of companies use AI in hiring. 26 percent of candidates trust it to evaluate them fairly. The Workday lawsuit just cleared its biggest hurdle. A reference page on AI in hiring with every figure attributed to a primary or named secondary source.
Graduates are struggling to break in, “hybrid” is becoming a career filter, and AI work is drifting into a blame-and-proof culture. This week: the broken on-ramp, the rise of metrics theatre, surveillance creeping into WFH, and The Cut List.
This article is for Members only
AI is already shaping which candidates see your brand and which get through your process. Five ways to make your employer brand work better for AI-driven recruitment, without amplifying bias or losing candidate trust.