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Punnets of fresh cherries on a wooden market stall, illustrating cherry-picking in job recommendations.
Talent Attraction

Inside LinkedIn's Job Marketplace: What the "Top Picks" Debate Tells Talent Leaders About Trust

LinkedIn's "Top Job Picks for You" blends algorithmic matching with paid placement. A recent critique argues that mix is misleading. Independent data on application volume, ghosting, and AI in hiring suggests the wider story is bigger than any single platform.

By James Robbins Jun 16, 2026 5 min read
A group of colourful toy robots standing together against a plain background, representing workplace AI tools that need human supervision and management.
Paper Cut

The Botsitting Economy: AI’s Hidden Labour Problem

AI was meant to lighten work. Instead, many workers are feeding, fixing, checking, and explaining the machines. This week: botsitting, graduate career bottlenecks, regulated trust, the selective white-collar slowdown, and another Cut List shaped by AI spending.

This article is for Members only

By EBN Jun 14, 2026 14 min read
Overhead view of a woman lying in a dark room, face and hands lit only by her laptop screen as she researches late at night.
Talent Attraction

GEO for Employer Branding: How AI Shapes Candidate Research and How to Own Your EVP Narrative

Candidates now research employers inside AI tools, not on your careers site. An academically referenced guide to Generative Engine Optimisation (GEO): the platforms that shape what candidates see, how to communicate your EVP so AI cites it accurately, and how to measure your AI presence.

By James Robbins Jun 11, 2026 23 min read
A person in a suit climbing a red ladder toward a second ladder that stops short in the clouds, symbolising a broken career ladder and a narrowing path upward.
Paper Cut

The On-Ramp Cracked: Proof Culture Meets a Tougher Job Market

Graduates are struggling to break in, “hybrid” is becoming a career filter, and AI work is drifting into a blame-and-proof culture. This week: the broken on-ramp, the rise of metrics theatre, surveillance creeping into WFH, and The Cut List.

This article is for Members only

By EBN Jun 7, 2026 13 min read
Close-up of several weathered padlocks hanging together, including a red lock marked “always forever”
Perspective

Employees Are Still Loyal. Just Not to You.

Employees didn’t stop being loyal. They just stopped wasting it on organisations that had already decided they were expendable.

By Mike Parsons Jun 4, 2026 14 min read
A robotic hand holding three floating star icons on a clean white background, suggesting AI, ratings, and automated performance scoring.
Paper Cut

Efficiency Got Expensive: The AI Bill Comes Due

AI was sold as leverage. This week, it looks more like a bill. Cuts are being justified as “agentic”, monitoring is creeping into the workflow, and entry-level work is quietly evaporating. We break down what’s changing, what it’s doing to trust, and what to do next.

This article is for Members only

By EBN May 31, 2026 11 min read
Wall of independent electricity meters tangled in cabling, each ticking on its own consumption.
Perspective

Uber Blew Its AI Budget in Four Months. Your HR Team Is Next

Uber burned its entire 2026 AI budget in four months, and they're not alone. Enterprise AI bill shock is just getting started.

By Mike Parsons May 29, 2026 12 min read
What IKEA's AI Reskilling Story Looks Like Now It Has Made Layoffs Too
Case Studies

What IKEA's AI Reskilling Story Looks Like Now It Has Made Layoffs Too

IKEA spent years being held up as the company that reskilled rather than reduced when AI came for customer service. In 2026, both Inter IKEA and Ingka Group announced layoffs. What the case still proves, what it never proved, and what employer brand teams should take from both halves of the story.

By James Robbins Jun 12, 2026 11 min read
Overhead view of a woman lying in a dark room, face and hands lit only by her laptop screen as she researches late at night.
Talent Attraction

GEO for Employer Branding: How AI Shapes Candidate Research and How to Own Your EVP Narrative

Candidates now research employers inside AI tools, not on your careers site. An academically referenced guide to Generative Engine Optimisation (GEO): the platforms that shape what candidates see, how to communicate your EVP so AI cites it accurately, and how to measure your AI presence.

By James Robbins Jun 11, 2026 23 min read
Neon light trails in pink and blue rising from a dark reflective surface, representing the upward trajectory of employer brand impact when the right metrics are tracked over time.
Guides & Playbooks

Top 5 Metrics Every Employer Brand Manager Should Track

Five practical employer brand metrics, from independent awareness research to brand-linked business outcomes, that give EB managers a scorecard senior leaders will take seriously.

By Mike Parsons Jun 10, 2026 8 min read
Glowing letters A and I on a louvered display with chromatic distortion, illustrating AI in hiring in 2026.
Trends & Signals

AI in Hiring Statistics 2026: Adoption, Bias, Trust, and Regulation

87 percent of companies use AI in hiring. 26 percent of candidates trust it to evaluate them fairly. The Workday lawsuit just cleared its biggest hurdle. A reference page on AI in hiring with every figure attributed to a primary or named secondary source.

By James Robbins Jun 9, 2026 9 min read
A person in a suit climbing a red ladder toward a second ladder that stops short in the clouds, symbolising a broken career ladder and a narrowing path upward.
Paper Cut

The On-Ramp Cracked: Proof Culture Meets a Tougher Job Market

Graduates are struggling to break in, “hybrid” is becoming a career filter, and AI work is drifting into a blame-and-proof culture. This week: the broken on-ramp, the rise of metrics theatre, surveillance creeping into WFH, and The Cut List.

This article is for Members only

By EBN Jun 7, 2026 13 min read

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