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Senior Leadership Kills Employer Brands by Playing It Safe

Employer branding is about standing out, not blending in. Yet senior leadership’s fear of being too bold often derails EVPs. Here’s how to break free from safe, stale narratives.

Uncovering the Deeper Impact of Employer Branding: A Movement Beyond Marketing

Employer branding goes beyond marketing—it's about shaping perception, building trust, & aligning culture with reality. An active practitioner shares insights on how a strong brand influences employee retention, attracts talent, and fosters workplace authenticity in today’s shifting business world.

Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent

Ready to “campaign” for top talent? In the Trump-era world of TikTok and Glassdoor exposés, employer branding can’t stay on the sidelines. Today’s talent market demands relentless engagement, authenticity, and bold strategy. Discover how to use new media to make—or break—your brand.

The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy

Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.

Attracting Talent as a Small Broker: Why It’s Time to Stop Playing it Safe

The talent war is on, and smaller brokers need to stop waiting in line for leftovers. It’s time to rethink how we attract top talent—and no, free coffee won’t cut it.

[02] Collaboration Unleashed: The Hard-Hitting Facts That Make or Break Your Employer Brand

In this tale of (sometimes reluctant) teamwork, we’ll unpack why siloed success is yesterday’s news and show you how collaboration can drive tangible results—without needing team therapy.

Your Employer Brand Needs More Than a Band-Aid Post-Layoffs – Try a Full Facelift

Layoffs wreck more than just morale. They shine a harsh light on your employer brand’s weak spots. If you’re not rethinking your value proposition and your perception in the market post-layoffs, you might be next on the chopping block.

The Age Gap in Employer Branding: Why Attracting Senior Talent is the Next Frontier

Employer brands have mastered the art of wooing fresh grads, but what about seasoned pros? It's time for a grown-up conversation about employer branding.

[01] Frenemies or Just Misunderstood? Inside the Minds of HR, Talent Acquisition, and Employer Branding Professionals

Get into the heads of HR, Talent Acquisition, and Employer Branding pros—discover why their visions don’t always align and how to bridge these chasms before they sink your strategy.

Employer Branding: The Unspoken Hero in Today’s Shrinking UK Labour Market

With UK vacancies plummeting and economic inactivity rising, now is the time to sharpen your employer brand—or watch as competitors snap up the talent you sorely need.

Has PwC Just Ended the Remote Work Debate?

The remote work debate rages on, but a PwC study might shift perspectives. With 71% of employees feeling just as productive, or even more, remotely, the traditional office model could be dying. Is hybrid work set to become the new standard for boosting innovation, retention, and productivity?

Dyson’s Layoffs in Singapore Spark the Question: Why Is It Finance, Not HR, Coming to the Rescue?

Surprise layoffs at Dyson this week, but it wasn’t HR leading the charge. Finance professional Jevon Yang stepped up, offering real support to displaced employees. Is finance doing HR’s job? It’s time for HR to reassess its role in times of crisis.

Tech Giants' Reputation Nosedive: Dyson and Samsung's Layoffs Shatter Employee Trust

Dyson and Samsung's recent layoffs in Singapore have sent further shockwaves through the tech industry, leaving a trail of damaged employer brands and shattered employee trust. As the dust settles, we examine the consequences on company reputations and their ability to attract talent in the future.

The EVP Delivery Gap: Why Organizations Are Failing to Meet Employee Expectations

Buckle up for a shocking revelation from Gartner's HR research... Brace yourself: a mere 33% of employees believe their organizations actually deliver on their promises!