As candidates turn to AI for career advice, your employer brand is being summarized, instantly, and often without your input. This article explores GEO (Generative Engine Optimization) and how to manage your digital footprint so AI recommends your company as a great place to work.
When your CEO’s mid-concert PDA with the Head of HR goes viral, what’s left of your carefully crafted employer brand? In this satirical deep-dive, we unpack the scandal, the fallout, and what it teaches us about reputation, culture, and the fine line between leadership and HR… literally.
AI is axing entry-level jobs while bosses preach well-being they won’t promote. Meanwhile, return-to-office edicts keep mutating and Gen Z is staring everyone down. Here’s the week, minus the corporate cosplay.
This article is for Members only
Deloitte’s 2025 Human Capital Trends report is clear: if your EVP doesn’t help employees thrive in an AI-powered world, you’ll lose them. This EBN deep dive explains what employer brand leaders must do to stay competitive from skills-first messaging to leadership rebrands.
When your CEO’s mid-concert PDA with the Head of HR goes viral, what’s left of your carefully crafted employer brand? In this satirical deep-dive, we unpack the scandal, the fallout, and what it teaches us about reputation, culture, and the fine line between leadership and HR… literally.
AI is axing entry-level jobs while bosses preach well-being they won’t promote. Meanwhile, return-to-office edicts keep mutating and Gen Z is staring everyone down. Here’s the week, minus the corporate cosplay.
This article is for Members only
Deloitte’s 2025 Human Capital Trends report is clear: if your EVP doesn’t help employees thrive in an AI-powered world, you’ll lose them. This EBN deep dive explains what employer brand leaders must do to stay competitive from skills-first messaging to leadership rebrands.