Latest

Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)

If your value as a worker depends on being seen in the office, we’ve got bigger problems than attendance policies.

One Vision, One Mission: The Success of Shared Goals in Employer Brand

Shared goals can transform your employer brand from disjointed efforts into a powerful, unified strategy. Discover how aligning HR, Talent Acquisition, and Employer Branding can turn silos into synergy, delivering exceptional talent attraction and engagement results.

YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step

Firing employees for admitting stress? YesMadam just gave a masterclass in employer branding self-destruction. Here’s why their reputation is in tatters—and why it’s going to cost them dearly.

It’s Time We Had a Talk About the Gig Economy and Fractional Work

With gig and fractional work on the rise, today’s talent economy is anything but ordinary. Here’s a closer look at the trends reshaping employment and what they mean for employer branding.

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.

Spotify’s Work-from-Anywhere Strategy: Employer Branding with Bite

Spotify defies return-to-office trends with its work-from-anywhere policy. Learn how autonomy fuels employee performance, boosts retention, and shapes modern employer branding.

Senior Leadership Kills Employer Brands by Playing It Safe

Employer branding is about standing out, not blending in. Yet senior leadership’s fear of being too bold often derails EVPs. Here’s how to break free from safe, stale narratives.

Uncovering the Deeper Impact of Employer Branding: A Movement Beyond Marketing

Employer branding goes beyond marketing—it's about shaping perception, building trust, & aligning culture with reality. An active practitioner shares insights on how a strong brand influences employee retention, attracts talent, and fosters workplace authenticity in today’s shifting business world.

Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent

Ready to “campaign” for top talent? In the Trump-era world of TikTok and Glassdoor exposés, employer branding can’t stay on the sidelines. Today’s talent market demands relentless engagement, authenticity, and bold strategy. Discover how to use new media to make—or break—your brand.

The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy

Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.

Attracting Talent as a Small Broker: Why It’s Time to Stop Playing it Safe

The talent war is on, and smaller brokers need to stop waiting in line for leftovers. It’s time to rethink how we attract top talent—and no, free coffee won’t cut it.

[02] Collaboration Unleashed: The Hard-Hitting Facts That Make or Break Your Employer Brand

In this tale of (sometimes reluctant) teamwork, we’ll unpack why siloed success is yesterday’s news and show you how collaboration can drive tangible results—without needing team therapy.

Your Employer Brand Needs More Than a Band-Aid Post-Layoffs – Try a Full Facelift

Layoffs wreck more than just morale. They shine a harsh light on your employer brand’s weak spots. If you’re not rethinking your value proposition and your perception in the market post-layoffs, you might be next on the chopping block.

The Age Gap in Employer Branding: Why Attracting Senior Talent is the Next Frontier

Employer brands have mastered the art of wooing fresh grads, but what about seasoned pros? It's time for a grown-up conversation about employer branding.