Employer Branding News (Page 2)

We Launched An EVP While Our Glassdoor Page Was A Dumpster Fire

You can't out-message hundreds of employees telling the truth in public. We tried and it didn't work.

By Unnamed CHRO Jul 14, 2026 6 min read

Big Tech just flipped on its own AI jobs story

Microsoft and Xbox name AI displacement directly, the Fed hands its jobs task force to a CEO who just cut thousands, and Volkswagen weighs 100,000 cuts. This week's signals for HR and EB leaders.

This article is for Members only

By EBN Jul 12, 2026 11 min read

Perspective

Now That The AI Bill Has Arrived, Employers Have a Choice to Make

The promise was simple: AI would lower labour costs. The reality looks messier. If the tools cost as much as the people they were meant to replace, employers now face three ugly options.

By Mike Parsons Jul 9, 2026 8 min read

Paper Cut

Hiring Algorithms Are Having Their Day in Court

A Workday bias case, an engineer's burnout account, a fifty-year labour participation low, and Revolut's office mandate. Four claims about AI-era work, tested against the evidence this week.

This article is for Members only

By EBN Jul 5, 2026 11 min read

Perspective

Korn Ferry Just Bought AMS for $1.1bn. It Didn't Buy an AI Company. That's the Story.

Korn Ferry’s acquisition of AMS is not a side note in the AI era. It says a lot about where enterprise talent buyers still think the value sits: scale, delivery, contracts, and workflow control.

By Mike Parsons Jul 3, 2026 7 min read

Perspective

The Good, The Bad, and The Ugly of Laszlo Bock’s Viral Hiring Playbook

Laszlo Bock’s viral hiring guide is smart, useful, and deeply depressing. It honestly exposes how broken recruiting has become, then teaches workers to survive it through optimization, performance, and strategic likability rather than merit alone.

By Mike Parsons Jul 2, 2026 7 min read

Paper Cut

Work's Uncomfortable Summer: The Promises Are Cracking

Two weeks of signals: AI displacing senior talent, RTO credibility cracking, employee surveillance expanding without legal cover, and California tracking AI's labour market effects for the first time.

This article is for Members only

By EBN Jun 28, 2026 11 min read

Perspective

The Good, The Bad, and The Ugly of Laszlo Bock’s Viral Hiring Playbook

Laszlo Bock’s viral hiring guide is smart, useful, and deeply depressing. It honestly exposes how broken recruiting has become, then teaches workers to survive it through optimization, performance, and strategic likability rather than merit alone.

By Mike Parsons Jul 2, 2026 7 min read

What is GEO? Generative Engine Optimisation for Employer Brand Teams

Generative Engine Optimisation is what happens when your audience starts asking AI tools about your employer brand instead of Googling it. Here is what GEO is, why it matters, and what EB teams should do differently.

By James Robbins Jun 30, 2026 6 min read

Paper Cut

Work's Uncomfortable Summer: The Promises Are Cracking

Two weeks of signals: AI displacing senior talent, RTO credibility cracking, employee surveillance expanding without legal cover, and California tracking AI's labour market effects for the first time.

This article is for Members only

By EBN Jun 28, 2026 11 min read

Guides & Playbooks

Employer Branding vs Recruitment Marketing: What is the Difference?

Employer branding and recruitment marketing are frequently conflated in job titles, budgets, and agency briefs. They are not the same thing. Here is the distinction, why it matters, and how the two functions should work together.

By James Robbins Jun 26, 2026 6 min read

Future of Work

The AI Integration Gap: Why 87% of Leaders Want Human-AI Collaboration and Only 12% Have Built It

Three years into the AI boom, four separate research efforts converge on one finding: executive enthusiasm is near-universal, operational integration is rare, and the bottleneck is organisational design.

By James Robbins Jun 25, 2026 6 min read