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A smiling child in a mustard jumper takes a selfie in front of a humanoid robot at home.
Perspective

Are we raising our children for the wrong future?

I know I am not the only parent worrying about how my children will fit into the future world of work. Do the old rules, do well at school, get the qualifications, find financial security, even still apply in the same way?

By Mike Parsons Apr 9, 2026 12 min read
A data centre corridor with server racks on both sides and a workstation screen reading “today is your last working day…”, suggesting layoffs tied to infrastructure and AI spending.
Paper Cut

Oracle’s 6AM Email Economy

Oracle’s “significant” cuts have turned AI infrastructure into a people story overnight. This week: what the Oracle layoffs reveal about modern comms and control, why AI skills are earning premiums while engagement sinks, and how identity risk is quietly becoming HR’s biggest AI problem.

This article is for Members only

By EBN Apr 5, 2026 10 min read
Blurred silhouette of a person in profile against vivid pink, orange and blue light, suggesting uncertainty, identity shift and the human impact of AI at work.
Perspective

The real AI threat at work may be identity, not redundancy

For many people, a career is not just a way to earn. It is also status, structure, belonging, and identity. As AI reshapes skilled work, employer brands may need to offer something more grounded than lofty promises of purpose and authenticity.

By Mike Parsons Apr 2, 2026 9 min read
Person in a suit holding marionette strings, symbolising workplace control, monitoring, and management influence over employees.
Paper Cut

Welcome to Managed Work

Work is getting more managed, more measured, and in some places more monitored. This week: HR rebuilding foundations as engagement slides, workers using ChatGPT for wage help, the return of monitoring and tougher RTO, and why the AI layoff narrative is becoming its own management problem.

This article is for Members only

By EBN Mar 29, 2026 11 min read
Multiple blue thumbs-down icons floating against a light blue background, suggesting disapproval and backlash.
Paper Cut

Meta’s AI Layoff Moment

Meta’s reported 20% layoff plan has turned “AI efficiency” into a boardroom headline. This week: workplace friction as AI speeds up expectations, Gen Z’s growth gap, the real risks behind open models and token costs, and why layoffs are increasingly being narrated as automation.

This article is for Members only

By EBN Mar 22, 2026 10 min read
A team gathered around a meeting room table, one person leaning forward and pointing, laptops open; the moment just before someone asks what the brief actually says.
Perspective

The Employer Branding Brief: A Modest Request for Basic Competence

Many employer branding briefs often aren’t really briefs at all. They’re shopping lists of activities without a clearly defined problem to solve. The result? Wasted time, diluted budgets and projects that struggle to deliver meaningful outcomes.

By Mike Parsons Mar 19, 2026 11 min read
A suited professional holding up a hand in a stop gesture, with a glitch effect across the image, suggesting identity manipulation and digital deception in hiring.
Paper Cut

The New Hiring Risk No One Budgeted For

Hiring isn’t just hard, it’s riskier. AI has flooded recruitment with “resume slop”, pushed candidates to hide experience, and opened the door to sophisticated fraud. Meanwhile, AI rollouts still need humans, process, and proof. This week: trust, verification, and work redesign.

This article is for Members only

By EBN Mar 15, 2026 9 min read
Blurred silhouette of a person in profile against vivid pink, orange and blue light, suggesting uncertainty, identity shift and the human impact of AI at work.
Perspective

The real AI threat at work may be identity, not redundancy

For many people, a career is not just a way to earn. It is also status, structure, belonging, and identity. As AI reshapes skilled work, employer brands may need to offer something more grounded than lofty promises of purpose and authenticity.

By Mike Parsons Apr 2, 2026 9 min read
Person in a suit holding marionette strings, symbolising workplace control, monitoring, and management influence over employees.
Paper Cut

Welcome to Managed Work

Work is getting more managed, more measured, and in some places more monitored. This week: HR rebuilding foundations as engagement slides, workers using ChatGPT for wage help, the return of monitoring and tougher RTO, and why the AI layoff narrative is becoming its own management problem.

This article is for Members only

By EBN Mar 29, 2026 11 min read
Multiple blue thumbs-down icons floating against a light blue background, suggesting disapproval and backlash.
Paper Cut

Meta’s AI Layoff Moment

Meta’s reported 20% layoff plan has turned “AI efficiency” into a boardroom headline. This week: workplace friction as AI speeds up expectations, Gen Z’s growth gap, the real risks behind open models and token costs, and why layoffs are increasingly being narrated as automation.

This article is for Members only

By EBN Mar 22, 2026 10 min read
A team gathered around a meeting room table, one person leaning forward and pointing, laptops open; the moment just before someone asks what the brief actually says.
Perspective

The Employer Branding Brief: A Modest Request for Basic Competence

Many employer branding briefs often aren’t really briefs at all. They’re shopping lists of activities without a clearly defined problem to solve. The result? Wasted time, diluted budgets and projects that struggle to deliver meaningful outcomes.

By Mike Parsons Mar 19, 2026 11 min read
A suited professional holding up a hand in a stop gesture, with a glitch effect across the image, suggesting identity manipulation and digital deception in hiring.
Paper Cut

The New Hiring Risk No One Budgeted For

Hiring isn’t just hard, it’s riskier. AI has flooded recruitment with “resume slop”, pushed candidates to hide experience, and opened the door to sophisticated fraud. Meanwhile, AI rollouts still need humans, process, and proof. This week: trust, verification, and work redesign.

This article is for Members only

By EBN Mar 15, 2026 9 min read

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