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Night view of Shanghai with illuminated historic buildings and long-exposure traffic trails, reflecting the speed and pressure of business in China.
Perspective

Why Employer Branding Has Become a Resilience Tool for MNCs in China

MNCs in China face a sharper talent test in 2026. Employer branding is emerging as a structural response to local trust gaps, retention pressure, and reputational risk, not just a hiring tool.

By Roy Wang May 12, 2026 7 min read
An overwhelmed HR professional holding their head while multiple hands point at them, suggesting workplace pressure, blame, and organisational stress.
Paper Cut

Perks, Proof, Pressure: The New Workplace Bargain

The employee deal is tightening while the measurement layer grows. This week: culture as an operating system, leaders reframing hiring and layoffs through AI, burnout boundaries snapping back, and the quiet risks nobody budgets for, from shadow IT to discoverable workplace texts.

This article is for Members only

By EBN May 10, 2026 10 min read
An open padlock hangs from a heavy chain against black, lit in cool blue and warm pink, the binding visibly undone.
Future of Work

The New Bargain: Employer Branding in an Era That Stopped Promising Loyalty

Mass layoffs at profitable companies. AI deep in the hiring stack. A generation that prices in disloyalty before signing. Employer branding in 2026 has not become redundant. The version built on a different decade's assumptions has.

By James Robbins May 6, 2026 50 min read
A close-up image of a water droplet striking a dark blue surface and sending concentric ripples outward, symbolising the expanding influence of an employee value proposition.
Employer Value Proposition (EVP)

Your EVP – is it broadening the sphere of its influence or moving in ever decreasing circles?

An EVP should expand your reach, not narrow it. When it becomes repetitive or overly inward-looking, it risks losing relevance with the very audiences it is meant to influence.

By Neil Harrison May 5, 2026 5 min read
A recruitment marketer seen through vertical distortion: present in the room, hidden from view.
Exit Interview

What I Learned Doing Recruitment Marketing for a Brand Nobody Wants to Work For

When the jobs are hard to sell, the usual playbook fails. One practitioner shares what actually drives applications, why engagement is a headfake, and what pay really does to your hiring pipeline.

By Unnamed CHRO May 4, 2026 9 min read
A magnifying glass highlighting the words “Employee Benefits” on a desk, suggesting scrutiny of workplace perks and policy changes.
Paper Cut

Perks Down, Tracking Up: The New Deal at Work

Benefits are being trimmed, AI adoption is being measured, and HR is stuck managing the fallout. This week: the perks rollback, the rise of AI scorecards and surveillance, a widening career divide for graduates, and why HR governance is suddenly the main brand risk.

This article is for Members only

By EBN May 3, 2026 12 min read
Stylised digital landscape with glowing lines and floating profile icons connected by light trails, symbolising a networked workplace culture.
Leadership & Culture

Culture Is Your Employer Brand’s Operating System

Culture is not wallpaper. New peer-reviewed research connects specific cultural patterns to innovation output, knowledge flow, and hybrid performance. Here is what the evidence says and where to start.

By James Robbins Apr 30, 2026 19 min read
Black-and-white blurred portrait of a person covering their face with both hands, representing the stress, instability, and invisibility experienced by underemployed workers.
Perspective

The Rise of the Underemployed: The Labour Crisis Hidden Behind Low Unemployment Rates

Headline unemployment figures still look relatively stable across many economies. Beneath those numbers sits a growing class of underemployed workers patching together income through gigs, freelance work, consulting, and side hustles, while struggling to regain stable employment.

By Mike Parsons May 14, 2026 11 min read
Multicoloured data streams dispersing into individual nodes across a dark blue background, representing one employer brand story distributed across multiple channels.
Guides & Playbooks

Top 5 ways to repurpose EB content for multiple channels

One strong employer brand story posted once then forgotten is a waste. Five practical ways to design modular EB content that works across search, social, job boards, and internal channels.

By James Robbins May 13, 2026 8 min read
Night view of Shanghai with illuminated historic buildings and long-exposure traffic trails, reflecting the speed and pressure of business in China.
Perspective

Why Employer Branding Has Become a Resilience Tool for MNCs in China

MNCs in China face a sharper talent test in 2026. Employer branding is emerging as a structural response to local trust gaps, retention pressure, and reputational risk, not just a hiring tool.

By Roy Wang May 12, 2026 7 min read
An overwhelmed HR professional holding their head while multiple hands point at them, suggesting workplace pressure, blame, and organisational stress.
Paper Cut

Perks, Proof, Pressure: The New Workplace Bargain

The employee deal is tightening while the measurement layer grows. This week: culture as an operating system, leaders reframing hiring and layoffs through AI, burnout boundaries snapping back, and the quiet risks nobody budgets for, from shadow IT to discoverable workplace texts.

This article is for Members only

By EBN May 10, 2026 10 min read
An open padlock hangs from a heavy chain against black, lit in cool blue and warm pink, the binding visibly undone.
Future of Work

The New Bargain: Employer Branding in an Era That Stopped Promising Loyalty

Mass layoffs at profitable companies. AI deep in the hiring stack. A generation that prices in disloyalty before signing. Employer branding in 2026 has not become redundant. The version built on a different decade's assumptions has.

By James Robbins May 6, 2026 50 min read

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