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Employer Value Proposition (EVP)

Does your EVP need to be “always-on”, or just better managed?

Some insist the EVP must evolve in real time. Others argue the core should stay stable, with messaging and proof points adapting. Here’s where the evidence points.

By James Robbins Jun 23, 2026 12 min read
Senior engineer burnout in AI-forward organisations, illustrated by a kayaker paddling hard against fast-moving whitewater rapids.
Future of Work

"Paddling harder to stay ahead of the current": what one principal engineer's account of three years inside AI reveals about senior talent

A principal engineer's calm, specific account of three years inside an AI-forward organisation maps onto a growing body of research showing AI is intensifying senior roles, squeezing mentoring time, and absorbing productivity gains into expanded scope.

By James Robbins Jun 18, 2026 16 min read
Punnets of fresh cherries on a wooden market stall, illustrating cherry-picking in job recommendations.
Talent Attraction

Inside LinkedIn's Job Marketplace: What the "Top Picks" Debate Tells Talent Leaders About Trust

LinkedIn's "Top Job Picks for You" blends algorithmic matching with paid placement. A recent critique argues that mix is misleading. Independent data on application volume, ghosting, and AI in hiring suggests the wider story is bigger than any single platform.

By James Robbins Jun 16, 2026 5 min read
A group of colourful toy robots standing together against a plain background, representing workplace AI tools that need human supervision and management.
Paper Cut

The Botsitting Economy: AI’s Hidden Labour Problem

AI was meant to lighten work. Instead, many workers are feeding, fixing, checking, and explaining the machines. This week: botsitting, graduate career bottlenecks, regulated trust, the selective white-collar slowdown, and another Cut List shaped by AI spending.

This article is for Members only

By EBN Jun 14, 2026 14 min read
Overhead view of a woman lying in a dark room, face and hands lit only by her laptop screen as she researches late at night.
Talent Attraction

GEO for Employer Branding: How AI Shapes Candidate Research and How to Own Your EVP Narrative

Candidates now research employers inside AI tools, not on your careers site. An academically referenced guide to Generative Engine Optimisation (GEO): the platforms that shape what candidates see, how to communicate your EVP so AI cites it accurately, and how to measure your AI presence.

By James Robbins Jun 11, 2026 23 min read
A person in a suit climbing a red ladder toward a second ladder that stops short in the clouds, symbolising a broken career ladder and a narrowing path upward.
Paper Cut

The On-Ramp Cracked: Proof Culture Meets a Tougher Job Market

Graduates are struggling to break in, “hybrid” is becoming a career filter, and AI work is drifting into a blame-and-proof culture. This week: the broken on-ramp, the rise of metrics theatre, surveillance creeping into WFH, and The Cut List.

This article is for Members only

By EBN Jun 7, 2026 13 min read
Close-up of several weathered padlocks hanging together, including a red lock marked “always forever”
Perspective

Employees Are Still Loyal. Just Not to You.

Employees didn’t stop being loyal. They just stopped wasting it on organisations that had already decided they were expendable.

By Mike Parsons Jun 4, 2026 14 min read
Out-of-focus star-shaped bokeh in red and white, representing employer review site ratings and reputation.
Trends & Signals

Glassdoor Statistics 2026: What Reviews Actually Do to Hiring

86 percent of candidates check reviews before applying. 71 percent improve their view of a company when the employer responds. 55 percent walk away if the rating is poor. A reference page on how review sites actually shape hiring outcomes in 2026, every figure cited.

By James Robbins Jun 17, 2026 6 min read
Punnets of fresh cherries on a wooden market stall, illustrating cherry-picking in job recommendations.
Talent Attraction

Inside LinkedIn's Job Marketplace: What the "Top Picks" Debate Tells Talent Leaders About Trust

LinkedIn's "Top Job Picks for You" blends algorithmic matching with paid placement. A recent critique argues that mix is misleading. Independent data on application volume, ghosting, and AI in hiring suggests the wider story is bigger than any single platform.

By James Robbins Jun 16, 2026 5 min read
A group of colourful toy robots standing together against a plain background, representing workplace AI tools that need human supervision and management.
Paper Cut

The Botsitting Economy: AI’s Hidden Labour Problem

AI was meant to lighten work. Instead, many workers are feeding, fixing, checking, and explaining the machines. This week: botsitting, graduate career bottlenecks, regulated trust, the selective white-collar slowdown, and another Cut List shaped by AI spending.

This article is for Members only

By EBN Jun 14, 2026 14 min read
What IKEA's AI Reskilling Story Looks Like Now It Has Made Layoffs Too
Case Studies

What IKEA's AI Reskilling Story Looks Like Now It Has Made Layoffs Too

IKEA spent years being held up as the company that reskilled rather than reduced when AI came for customer service. In 2026, both Inter IKEA and Ingka Group announced layoffs. What the case still proves, what it never proved, and what employer brand teams should take from both halves of the story.

By James Robbins Jun 12, 2026 11 min read
Overhead view of a woman lying in a dark room, face and hands lit only by her laptop screen as she researches late at night.
Talent Attraction

GEO for Employer Branding: How AI Shapes Candidate Research and How to Own Your EVP Narrative

Candidates now research employers inside AI tools, not on your careers site. An academically referenced guide to Generative Engine Optimisation (GEO): the platforms that shape what candidates see, how to communicate your EVP so AI cites it accurately, and how to measure your AI presence.

By James Robbins Jun 11, 2026 23 min read

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