Paper Cut Trust Theater, AI Scoreboards, and Hiring Whiplash Bosses doubled down on control while pretending it is culture. AI got a scoreboard. Candidates spotted red flags from miles away. The fix is simple, not easy: trust, clarity, and real skills. This article is for Members only
Perspective Why Work Friendships Are the Untapped Superpower of Employer Branding KPMG’s recent survey finds work friendships are central to engagement, wellbeing and performance - and that most employers are failing to nurture them.
Paper Cut The Jobs Are There. The Offers Aren’t. Recruiting gets weird when growth holds, hiring cools and skills beat pedigrees. Signals are noisy. Strategy cannot be. This article is for Members only
Perspective The Hidden Cost of the Skills Promise Employers love to promise growth. But very few can deliver. The moment you say “continuous learning” without proof, you set yourself up to lose credibility and trust.
Paper Cut Hybrid Creep, Burnout, and Workslop Hybrid creep returns, HR burns out, visas get pricier, and AI workslop clogs the pipes. Agency or control is not theory. It is this week’s operating model. This article is for Members only
Paper Cut Carrots, Sticks, and Agentic HR AI is redrawing org charts. Some redeploy and pay up; others surveil and spin. Your employer brand is the choice: agency or control. This article is for Members only
Future of Work OpenAI’s jobs bet: will AI create work or just reshuffle it? OpenAI’s new Jobs Platform and AI certifications could change hiring itself. Here is what was announced, where the evidence points, and how leaders can protect workers while capturing value.
Paper Cut Carrots, Sticks, and Agentic HR AI is redrawing org charts. Some redeploy and pay up; others surveil and spin. Your employer brand is the choice: agency or control. This article is for Members only
Guides & Playbooks US Employer Branding in 2025: Trends, Playbooks, and Proof that Travels A practitioner’s guide to US employer branding in 2025. What candidates value, how to design a flexible EVP with proof, and the channels, metrics, and guardrails that actually move the needle.
Guides & Playbooks Employer Branding Around the World in 2025: APAC vs Europe vs USA A clear, data backed comparison of how employer branding plays out across APAC, Europe, and the USA in 2025. See what candidates value, how to localise your EVP, and which tactics drive ROI by region.
Future of Work OpenAI’s jobs bet: will AI create work or just reshuffle it? OpenAI’s new Jobs Platform and AI certifications could change hiring itself. Here is what was announced, where the evidence points, and how leaders can protect workers while capturing value.
Paper Cut Consulting Gets Rewritten by AI While Workers Play Defense Layoffs stretch, mandates multiply, and consulting gets resized by AI. Workers hedge. Leaders talk trust. The gap is where your brand is made. This article is for Members only
