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Perspective

Let's Face It: Corporate Values Are Total Bullshit

When the numbers wobble, so do the morals. Turns out “values-led leadership” often means whatever fits on a slide deck.

By Mike Parsons Apr 30, 2025 7 min read
SEO for Employer Branding: The Unseen Advantage with Greg, Co-Founder of Jolly SEO
Insights

SEO for Employer Branding: The Unseen Advantage with Greg, Co-Founder of Jolly SEO

SEO isn’t just for marketers - it’s the secret weapon for employer branding success. Greg, Co-Founder of Jolly SEO, unpacks the tactics every brand should be using to attract top talent.

By Greg Heilers Apr 17, 2025 9 min read
A woman shrugging in front of a glowing trophy with text “Top Employers?” questioning workplace rankings and credibility.
Paper Cut

[13 APR] PAPER CUT

Google’s a “top employer” while cutting jobs, LinkedIn’s logic raises eyebrows, and AI’s still gunning for your desk. This week: more layoffs, new challengers to corporate status, and the growing gap between perception and experience. Welcome to the chaos.

This article is for Members only

By EBN Apr 13, 2025 4 min read
Stylised image of a black hole with glowing light around it, symbolising the pull of shallow branding and the challenge of creating an EVP with real meaning that escapes slogan-level gravity.
EVP

Employer Value Proposition Examples – And Why They’re So Hard to Find

Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.

By Sam Monteath Apr 10, 2025 5 min read
Woman in office throwing arms up in frustration, symbolizing workplace burnout and the rise of revenge quitting in 2025.
Paper Cut

[06APR] PAPER CUT

Revenge quitting is rising. AI is rewriting job roles. DEI is being rebranded, not retired. And just when we thought job cuts were slowing, the markets threw another wrench.

This article is for Members only

By EBN Apr 6, 2025 5 min read
Abstract image of colorful, overlapping shapes with bubbles suspended in liquid, symbolizing the blurred lines between authenticity and performance in the workplace.
Perspective

The Performative Trap of Workplace Authenticity

Many workplace diversity efforts focus on optics rather than real change. Genuine inclusion requires more than surface-level commitments - it demands structural shifts, accountability, and actions that truly support equity for all employees.

By Jillian O'Malior Apr 3, 2025 7 min read
Smiling worker in bright pink shirt at a computer, overlaid with bold text "AI Proof Jobs" and vibrant gradient graphics.
Paper Cut

[30MAR] PAPER CUT

Massive restructures, secretive layoffs, and AI now coming for… everything. From Mercedes to EY, job cuts are shaking the foundations of industries. Meanwhile, the Big Four are racing into agentic AI, Gen Z continues job-hopping into higher salaries, and RTO pressure mounts again.

This article is for Members only

By EBN Mar 30, 2025 6 min read
A shattered glass panel with the word "BRANDING" glowing in red neon, symbolizing the broken illusion of employer branding.
Perspective

The Employer Branding Illusion: Why EVP as a Separate Construct is a Flawed Idea

The Employer Value Proposition (EVP) is dead, or at least, the way you’ve been sold it is. Companies spend millions crafting shiny recruitment promises, only for employees to call their bluff. If your EVP doesn’t match reality, it’s not branding, it’s fiction.

By Devin DaRif Mar 27, 2025 7 min read
Image with bold text reading “Tech’s Toxic Comeback” overlaying a stressed woman holding her head in frustration.
Paper Cut

[23MAR] PAPER CUT

Layoffs are intensifying, blocklists are gatekeeping opportunity, and the tech industry is going full throttle on “hardcore” culture again. Meanwhile, HR is ditching its recruiter hat to become strategic (finally), and the workforce is catching on to the vibes behind every pink slip.

This article is for Members only

By EBN Mar 23, 2025 3 min read
The DOGE shiba inu dog looking serious at it's desk planning the DOCE action plan
Perspective

Forget DOGE – DOCE is coming! And There’s Nothing Anybody Can Do About It

In the hallowed halls of corporate power, whispers abound of a new strategy inspired by the U.S. government’s Department of Government Efficiency (DOGE). And if the murmurs are to be believed, we are standing on the precipice of DOGE’s corporate cousin – DOCE, the Department of Corporate Efficiency.

By Mike Parsons Mar 20, 2025 8 min read
A neon-colored, futuristic office with empty desks and chairs. Bold white text in the center reads "HR'S BIGGEST SCAM," highlighting a major workplace fraud story.
Paper Cut

[16MAR] PAPER CUT

Layoffs surge to 2020 levels, AI eyes civil service jobs, and the job market mirrors the ‘90s boom - uh oh? Meanwhile, China’s workforce shrinks, Australia fights for reproductive leave, and an HR manager pulls off a shocking fraud scheme.

This article is for Members only

By EBN Mar 16, 2025 4 min read
Futuristic humanoid robot in a meditative pose, floating with cables attached, set in a sleek, geometric sci-fi environment.
Insights

AI Fakers, Deepfake Candidates, and North Korean IT Workers: The Hiring Crisis No One Saw Coming

Fake candidates aren’t new, employers just haven’t been great at spotting them. From AI-generated resumes to North Korean IT workers infiltrating tech firms, the hiring crisis is here. The question is: Can your hiring process handle it?

By James Robbins Mar 13, 2025 7 min read

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