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A lone human silhouette stands inside vast pink and white algorithmic light trails on black, evoking an individual within the swirling currents of an AI-shaped labour market.
Future of Work

The Efficiency Trap: AI, the Jevons Paradox, and the Future of the Human Workforce

Layoffs, rehires, and a 160 year old economic paradox. What the 2024 to 2026 labour data actually tells employer brand and people leaders about the future of work in an AI economy.

By James Robbins May 28, 2026 17 min read
A blurred silhouette of a clenched fist against a pale background, suggesting tension, impact, and a sudden shift in workplace mood.
Paper Cut

The Memo That Changed the Mood

A single internal memo reset the week’s mood. As Big Tech reshuffles for AI, pay debates get louder, monitoring gets normalised, and confidence drops. This edition covers the new bargain at work, what it’s doing to retention, and why trust is now the scarce resource.

This article is for Members only

By EBN May 24, 2026 11 min read
Corporate office building at night, every floor lit, rows of empty desks visible through floor-to-ceiling glass windows.
Perspective

The Moral Premium: What Meta's Layoffs Reveal About the Collapse of Purpose-Driven Employer Branding

Meta's May 2026 restructuring eliminated 8,000 jobs and forced a public reckoning with how Big Tech employer brands sell mission to candidates and then revert to transaction at exit. Here is what the moral premium model gets wrong, and the EB playbook leaders should rebuild now.

By James Robbins May 22, 2026 14 min read
A bandage placed over a crack in dark asphalt, symbolising a broken hiring system held together by temporary fixes.
Perspective

The abysmal state of hiring in 2026. Nobody’s real and nobody even cares.

By 2028, one in four job candidates will be fake. One in four job postings already are. We built this. Now we have to live in it.

By Mike Parsons May 21, 2026 12 min read
Binary data streams converging and fragmenting, representing AI synthesis of employer information.

AI synthesis is deciding your employer brand

AI tools are shaping how candidates understand employers, often from thin data and category language. Sam Monteath on why EVP specificity matters more than ever when the algorithm is writing your reputation.

By Sam Monteath May 19, 2026 10 min read
Blurred silhouette of a figure leaning under weight, lit in cyan and red, representing unaddressed employee strain.
Exit Interview

Employer Branding Cannot Fix What Retention Policy Refuses to Address

Many organisations collect exit interview data, identify the patterns, and do nothing visible with them. A senior EB professional with 15 years of experience explains why retention is only part of the problem and how employer brand is collateral damage.

By Unnamed CHRO May 18, 2026 10 min read
An empty open-plan office with rows of desks and chairs under bright ceiling lights, suggesting unused workspace after job cuts or reduced headcount.
Paper Cut

Layoffs, Logs, Lowballs: Work’s New Math

Low unemployment can still hide a labour crisis. This week: underemployment in plain sight, AI reshaping work without shrinking headcount (until it does), surveillance and “proof-of-work” culture, and the slow slide from careers to gigs. Plus The Cut List.

This article is for Members only

By EBN May 17, 2026 11 min read
A robotic hand holding three floating star icons on a clean white background, suggesting AI, ratings, and automated performance scoring.
Paper Cut

Efficiency Got Expensive: The AI Bill Comes Due

AI was sold as leverage. This week, it looks more like a bill. Cuts are being justified as “agentic”, monitoring is creeping into the workflow, and entry-level work is quietly evaporating. We break down what’s changing, what it’s doing to trust, and what to do next.

This article is for Members only

By EBN May 31, 2026 11 min read
Wall of independent electricity meters tangled in cabling, each ticking on its own consumption.
Perspective

Uber Blew Its AI Budget in Four Months. Your HR Team Is Next

Uber burned its entire 2026 AI budget in four months, and they're not alone. Enterprise AI bill shock is just getting started.

By Mike Parsons May 29, 2026 12 min read
A lone human silhouette stands inside vast pink and white algorithmic light trails on black, evoking an individual within the swirling currents of an AI-shaped labour market.
Future of Work

The Efficiency Trap: AI, the Jevons Paradox, and the Future of the Human Workforce

Layoffs, rehires, and a 160 year old economic paradox. What the 2024 to 2026 labour data actually tells employer brand and people leaders about the future of work in an AI economy.

By James Robbins May 28, 2026 17 min read
Portrait of a young person in a cap looking upward, in vivid warm and cool tones, representing the aspirational and scrutinising perspective of Gen Z candidates evaluating employer brands.
Guides & Playbooks

Top 5 ways to attract Gen Z through employer branding

Generic "young, dynamic team" messaging does not work on Gen Z. Five employer branding strategies that address what this generation actually evaluates: proven values, sustainable work, social video, skills growth, and radical clarity on pay and AI.

By Mike Parsons May 27, 2026 9 min read
A blurred silhouette of a clenched fist against a pale background, suggesting tension, impact, and a sudden shift in workplace mood.
Paper Cut

The Memo That Changed the Mood

A single internal memo reset the week’s mood. As Big Tech reshuffles for AI, pay debates get louder, monitoring gets normalised, and confidence drops. This edition covers the new bargain at work, what it’s doing to retention, and why trust is now the scarce resource.

This article is for Members only

By EBN May 24, 2026 11 min read

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