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[02FEB] PAPER CUT

Layoffs are looming, Gen Z workers are getting fired, and DEI finds itself in the crosshairs yet again. Meanwhile, job security is on shaky ground, even for Google employees, while the Future of Jobs Report 2025 reveals which skills and industries will thrive (and which will vanish).

The DEI Crossroads: Finding Balance in a Divisive Debate

As employers reassess DEI initiatives, the conversation has grown polarized. Are these programs a necessary investment in long-term success or costly overreach driven by external pressures? Let’s explore the benefits, pitfalls, and the implications for employer brands in 2025.

[26JAN] PAPER CUT

Trump rolls back DEI programs and remote work, BP announces major layoffs, and Stripe’s accidental “duck” email turns layoffs into a viral spectacle. As nearly half of employers brace for workforce reductions in 2025...

The Trust Deficit: How Fake Job Postings Are Undermining Employer-Candidate Relationships

As fake job postings flood the market—accounting for up to 40% of all listings—employer trust is plummeting. Here's why it happens, its impact on employer brands, and how businesses can fix the damage.

[JAN19] PAPER CUT

Apple defends DEI, Amazon scales it back, WPP’s RTO mandate sparks backlash, AI jobs dominate growth predictions, and new antitrust rules shake up HR. Get the week’s sharpest employer branding insights.

IKEA Meets the Metaverse: Assembling Careers in Roblox, One Pixel at a Time

IKEA took a bold leap into the metaverse with its “Careers Done Different” campaign on Roblox. Flat-pack furniture and digital play may seem an odd pairing, but six months later, it’s clear this wasn’t just a stunt—it was a masterclass in recruitment innovation.

[04] Elevate Your Game: Dynamic Strategies for Employer Branding to Team Up with CHROs and TAs Against Challenges of 2025

Why invest in employer branding during a hiring slowdown? Because a strong brand isn't just for hiring—it’s a strategic shield against future challenges. Learn how to fortify your brand in today’s market and prepare for 2025's talent acquisition twists.

[JAN12] PAPER CUT

Sharp takes, clean cuts, and no fluff. Paper Cut delivers the week’s most essential employer branding and talent attraction insights—precisely curated and ready to act on. Insights for Monday, Delivered on Sunday.

2025 Talent Trends That Actually Matter (And the Ones That Don’t)

Every January, HR professionals are bombarded with trend lists brimming with buzzwords and little substance. Let’s cut through the noise and focus on predictions that hold weight for 2025. Because, frankly, “AI is important” isn’t news anymore.

Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming

Return-to-office mandates are doing more harm than good. With talent turnover soaring and hiring challenges mounting, it’s time to rethink the office’s role in the future of work.

No Fakes, Just Real Stories: How Employee Advocacy Shapes Your Employer Brand

In a world enamored with the latest shiny marketing tactics, employee advocacy stands out as the authentic voice your employer brand desperately needs. Forget polished campaigns; it’s time to let your people do the talking.

Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)

If your value as a worker depends on being seen in the office, we’ve got bigger problems than attendance policies.

[03] One Vision, One Mission: The Success of Shared Goals in Employer Brand

Shared goals can transform your employer brand from disjointed efforts into a powerful, unified strategy. Discover how aligning HR, Talent Acquisition, and Employer Branding can turn silos into synergy, delivering exceptional talent attraction and engagement results.

YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step

Firing employees for admitting stress? YesMadam just gave a masterclass in employer branding self-destruction. Here’s why their reputation is in tatters—and why it’s going to cost them dearly.