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Downtown Los Angeles skyline framed by palm trees at sunset, evoking California's tracking of AI's effect on jobs.
Future of Work

California Built the First AI Job-Loss Tracker. Here Is What Employer Brand Leaders Should Read Into It

California launched the first state tool tracking AI-related job loss. The headline says no statewide surge. The detail says claims are climbing for college-educated workers in exposed jobs. Here is how talent and employer brand teams should read it.

By James Robbins Aug 13, 2026 15 min read
EBClub 50 Voices of Employer Brand: grid of 50 headshots celebrating employer branding and talent acquisition professionals
EBClub

Announcing The EBClub 50 Voices of Employer Brand

Fifty employer brand, TA and comms professionals recognised by EBClub founder Steve Ward for giving their time to the community's events across Europe. Alphabetical, not ranked.

By Steve Ward Aug 12, 2026 20 min read
A humanoid robot working at an office keyboard while a woman sits nearby watching, unimpressed, with a coffee mug.
Paper Cut

AI Is Boosting Productivity and Costing Jobs, Says the Bank of England

The Bank of England just said AI is lifting UK productivity and costing jobs, in the same breath. This week: the jobs report says the market is fine, workers do not believe it, and Gen Z wants the corner office more than balance.

This article is for Members only

By EBN Aug 9, 2026 10 min read
A production crew films an employee seated at a desk, with her image framed on a camera monitor.
Perspective

What Does the Authenticity Actually Look Like in Employer Branding?

Employer brand practitioners are constantly told to be honest, authentic and “real”. Fine. But how honest? About what? And how do you tell the truth without making the company sound like somewhere nobody in their right mind would want to work?

By Mike Parsons Aug 6, 2026 15 min read
Cropped close on a man's raised eyebrow and narrowed eye, a sceptical look, against a flat yellow background.
Paper Cut

Pay Rises Are Coming. So Are More AI Layoffs.

Pay rises and a hiring boom are promised this quarter, but AI is already taking customer service jobs at three major firms, and Visa just cut 7% of staff. What the split means for your employer brand, plus EBN and EBClub join forces.

This article is for Members only

By EBN Aug 2, 2026 13 min read
Smiling employee standing in front of cheering colleagues in a polished office, illustrating an overly idealised employer brand and EVP.
Perspective

Employer Branding Has a Catfishing Problem

Your EVP promised abs. Reality delivered a dad bod in a lanyard. Here's why the gap between the profile and the person is quietly costing employers a fortune, and how to make the financial case for closing it.

By Mike Parsons Jul 30, 2026 11 min read
Steve Ward, founder of EBClub, speaks to employer branding practitioners at an Amsterdam event announcing the community’s partnership with Employer Branding News.
EBClub

The Employer Brand job need never be lonely ever again.

Employer branding can be a lonely profession. Steve Ward explains how practitioner communities can reduce isolation, strengthen collective knowledge and help the discipline adapt to rapid change.

By Steve Ward Jul 29, 2026 10 min read
Cropped close on a man's raised eyebrow and narrowed eye, a sceptical look, against a flat yellow background.
Paper Cut

Pay Rises Are Coming. So Are More AI Layoffs.

Pay rises and a hiring boom are promised this quarter, but AI is already taking customer service jobs at three major firms, and Visa just cut 7% of staff. What the split means for your employer brand, plus EBN and EBClub join forces.

This article is for Members only

By EBN Aug 2, 2026 13 min read
Smiling employee standing in front of cheering colleagues in a polished office, illustrating an overly idealised employer brand and EVP.
Perspective

Employer Branding Has a Catfishing Problem

Your EVP promised abs. Reality delivered a dad bod in a lanyard. Here's why the gap between the profile and the person is quietly costing employers a fortune, and how to make the financial case for closing it.

By Mike Parsons Jul 30, 2026 11 min read
Steve Ward, founder of EBClub, speaks to employer branding practitioners at an Amsterdam event announcing the community’s partnership with Employer Branding News.
EBClub

The Employer Brand job need never be lonely ever again.

Employer branding can be a lonely profession. Steve Ward explains how practitioner communities can reduce isolation, strengthen collective knowledge and help the discipline adapt to rapid change.

By Steve Ward Jul 29, 2026 10 min read
A banana split dessert with cherries and whipped cream, symbolising this week's conflicting employment and AI-layoff data.
Paper Cut

Jobless Claims Just Hit a Decades-Low. Layoffs Didn't Get the Memo.

US jobless claims hit a decades-low, yet Uber, Centrica, and Amazon all cut jobs citing AI this week. This week's contradictions, signals, and Cut List for HR and EB leaders.

This article is for Members only

By EBN Jul 26, 2026 11 min read
Person in darkness with numbers projected across their face, representing AI, productivity metrics, and workforce planning.
Perspective

The Fractional Headcount Fallacy: Why a 30% Productivity Gain Doesn't Buy You a 30% Smaller Team

Gartner surveyed 350 enterprises already cutting headcount for AI. The ones who cut deepest got no better returns than the ones who didn't.

By Mike Parsons Jul 23, 2026 9 min read

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