[11 MAY] PAPER CUT

Job cuts rise, AI gets ruthless, trust frays, and GenAI leaves gender gaps in its wake. The economy’s wobbling, leadership’s sweating, and HR is stuck translating it all. Let’s cut through the noise.

By James Robbins 8 min read
Man sits beside a cardboard box after job loss, an ai robot creeps in. Caption reads “Humans Out, Machines In.”
Paper Cut - The most important EB headlines from the week, for subscribers only.

Welcome back to another edition of Paper Cut, your weekly slice of HR reality straight, sharp, and strategy-first. While the job market does its best impression of stability, the headlines tell a different story. AI is rewriting everything from HR to cybersecurity, trust is falling through the floor, and gender disparities in tech adoption are quietly growing.

The result? A workplace landscape where confidence is brittle, systems are under strain, and everyone from CHROs to middle managers is being asked to do more—with less clarity. And as always, the loudest voices aren’t always telling the whole truth.

Here’s what we’re really seeing behind the workforce headlines this week.

This Week’s Paper Cut's


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Job Cuts & Economic Wobble

Canada technically added 7,400 jobs in April, but the unemployment rate jumped to 6.9%. So while the headlines say “growth,” the sentiment reads “caution.” Add to that a series of high-profile job cuts across global industries and it’s clear the economic picture is flickering.

Panasonic is cutting 10,000 jobs globally, even as it reports a projected 39% profit increase from its battery division. Telefónica could cut 5,000 roles in Spain, and PwC is shedding 1,500 jobs.

Meanwhile, the broader US jobs picture looks solid, but JPMorgan’s analysis warns that economic drag and trade tensions are starting to bite.

If you were thinking about switching roles, Business Insider suggests it may be the riskiest time to do so.

👀 Employer Branding POV: Mass layoffs paired with record profits? That’s a perception gap you can’t afford to leave unaddressed. Explain the why, own the optics, and double down on internal trust if you don’t want Glassdoor telling your story for you.

Canada Joblessness Hits 6.9% as Tariffs Strike Manufacturing
Canada’s tepid pace of job creation last month sent the unemployment rate soaring back to a level last seen in November, the highest since January 2017 outside of the pandemic.
Panasonic to cut 10,000 jobs in major restructuring
Rise of Chinese rivals forces reforms that were lagging
Telefónica could cut up to 5,000 jobs in Spain - report
The carrier wants to cut costs
Auditing giant PwC to reportedly slash 1,500 jobs in US
Accounting major PwC is set to reduce its US workforce by approximately 1,500 positions, the Financial Times reported.
April Jobs Report Beats Estimates; Economy Adds 177k Jobs | J.P. Morgan
The April 2025 jobs report underscored the labor market’s resilience in the face of trade policy uncertainties and recent market volatility.
You’re in for a reality check if you want to job-hop right now
If you’re feeling antsy at work and want a new role, first consider factors such as the strength of your industry and the number of job openings.

🔗 Links List:


AI: From Buzzword to Budget Line

AI isn’t coming. It’s arrived and brought redundancy slips with it.

IBM confirmed hundreds of HR staff have already been replaced by AI. Meanwhile, CrowdStrike is cutting 500 roles, framing it as an efficiency move aligned with AI integration.

Even CEOs are sweating. A new Fortune survey reveals executive fear about being made obsolete by AI. While some tech veterans offer a more balanced view, the reality on the ground is automation is making itself comfortable across org charts.

👀 Employer Branding POV: If you’re integrating AI, your people want two things, clarity and direction. Telling them “AI is the future” isn’t enough. Show how they fit into that future, or they’ll start making plans without you.

IBM CEO: AI Replaced Hundreds of Human Resources Staff | Entrepreneur
IBM replaced some human resources employees with AI, then used the resulting funds to hire more software engineers and sales staff. IBM’s total workforce count has gone up as a result.
‘Tone deaf’: US tech company responsible for global IT outage to cut jobs and use AI
CrowdStrike CEO announces 5% of workforce to be slashed globally, citing artificial intelligence efficiencies created in the business
CrowdStrike Layoffs: 500 Jobs Cut as Company Shifts to AI-Powered Operations
AI is flattening the vendor’s hiring curve while driving it to $10 billion in ARR, the CEO says.
The vast majority of CEOs are fearful of losing their jobs due to AI, survey reveals
Nearly 80% of U.S. CEOs said they could lose their jobs within two years if they don’t deliver AI-driven business gains.

🔗 Links List:


The GenAI Gaps & Gender Questions

This week, reports surfaced highlighting a significant gender gap in GenAI usage among HR leaders, raising alarms about inclusivity in tech transformation. While many CHROs are gearing up for redeployment and reskilling, the lack of diverse representation in planning stages is a red flag.

This isn’t just an HR issue it’s a brand issue. If your future-of-work strategy is being built without diverse voices, it’s not just incomplete, it’s unsustainable.

👀 Employer Branding POV: Build your AI roadmap with inclusion baked in, not bolted on. Upskilling isn’t just about tech, it’s about equity, perception, and your long-term reputation.

Gender gap in Gen AI use includes HR leaders: report
Study finds ‘substantial gender gap unexplained by job specialisations’
CHROs gearing up for redeployment, reskilling ahead of agentic AI adoption
New report shows CHROs expect agentic AI adoption to jump by 327% in the next two years

Trust, Burnout & Remote Work Realities

Let’s talk about the vibe shift. Glassdoor mentions of burnout are now above pre-pandemic levels, and the trust between leadership and talent is beginning to feel paper-thin.

Spotify’s HR chief offered a blunt reminder that remote workers aren’t children and don’t need to be micromanaged. At the same time, HR Dive’s trust barometer shows just how much organisational health is tethered to authentic leadership.

Layer in the economic pressure, shifting job expectations, and AI anxiety and it’s no wonder people are emotionally checking out.

👀 Employer Branding POV: Autonomy isn’t a perk, it’s a requirement. Your EVP needs to match your internal reality or it’ll turn into an empty promise faster than you can say “engagement survey.”

This week in 5 numbers: Burnout mentions on Glassdoor soar past pre-pandemic levels
Here’s a roundup of numbers from the last week of HR news — including the number of working moms who were asked by their employer to cut their maternity leave short.
Trust in leadership may be barometer for company health, report finds
That trust declined “significantly” in sectors that faced layoffs, compliance controversies and “sudden RTO mandates,” according to Aura Intelligence.
Spotify HR chief says remote staff aren’t ‘children,’ resisting RTO mandates
Spotify isn’t planning to follow Amazon and scrap its “work from anywhere” policy, but its HR chief admitted remote work isn’t ideal.

Closing Thoughts

If this week proves anything, it’s that the surface never tells the full story. The job market might look stable, but it’s fragile. AI might seem exciting, but it’s also displacing real people. And trust? It’s earned slowly and lost fast, especially when communication dries up.

As you head into next week, here are three questions worth asking:

  • Is your AI strategy a people strategy, or just a budget strategy?
  • Do your DEI and reskilling efforts include everyone or just the usual suspects?
  • And most importantly: when your people talk about your culture, do they sound like your EVP or your Glassdoor reviews?

We’ll be watching the headlines. You stay sharp.


Video Version

🎥 Prefer to watch? Check out the video edition of Paper Cut for sharp takes on this week’s biggest trends in employer branding and HR.


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