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Night view of modern office towers with purple-blue lighting, showing many lit windows and glass-walled offices across several floors.
Leadership & Culture

The Trust Recession Is Here. What Employer Brands Need To Do Now

Trust in “my employer” just fell globally for the first time in Edelman's 26 year history. Leaders say they trust employees more than employees feel trusted. Here is what the data really says and what to do about it.

This article is for Members only

By Mike Parsons Aug 26, 2025 6 min read
Neon blue human eye surrounded by radiating binary digits, flanked by two security cameras, illustrating workplace surveillance contrasted with human skill.
Paper Cut

Green Lights, Red Flags, Real Work

Surveillance gets slick. AI hype meets the finance team. Entry-level careers wobble. This week is about trust, not toys.

This article is for Members only

By EBN Aug 24, 2025 6 min read
Night view of a modern office building with illuminated windows, representing white-collar jobs and the future of work under threat from artificial intelligence.
Future of Work

When Professional Work Disappears: Facing Mo Gawdat’s AI Dystopia

Mo Gawdat warns AI could erase millions of white-collar jobs from 2027, threatening the middle class and social stability. Backed by growing evidence and leading experts, his forecast calls for urgent action before the disruption becomes irreversible.

By Mike Parsons Aug 21, 2025 8 min read
Abstract illustration of algorithmic data processing, representing automation and decision-making flows.
Future of Work

EU is gearing up to regulate algorithmic management at work. Here is what HR, TA and Employer Branding leaders need to do now

EU lawmakers want new rules for algorithmic management at work. This guide explains what the draft would require, how it fits with the AI Act and GDPR, and what HR, TA and EB teams should do in 90 days to stay compliant, reduce risk and turn responsible AI into brand equity.

By James Robbins Aug 20, 2025 10 min read
Wildflowers growing inside a structured glass-walled room with a leather sofa, representing global employer brand activation and the balance of EVP consistency with local freedom.
Employer Value Proposition (EVP)

Freedom Within a Framework: Rethinking Global Employer Brand Activation

Global employer brands succeed when they protect a few core truths and let local teams adapt them. This balance of consistency and freedom boosts authenticity, relevance, and impact in every market.

By Sam Monteath Aug 19, 2025 8 min read
Four white CCTV cameras mounted on a pole in front of a neon purple-orange video wall, symbolising workplace attendance monitoring and office surveillance.
Paper Cut

Traffic Lights, Shrinking Giants, Skill Truths

Surveillance is in, hiring is out, and skill beats swagger. This week: dashboards at the door, employers on a diet, and the real currency in the AI age.

This article is for Members only

By EBN Aug 17, 2025 7 min read
Black and white photo of a young boy yelling into a professional microphone, evoking the image of a CEO making loud but ill-judged public statements.
Perspective

Nice Company. Shame About the CEO.

Once the crown jewel of career destinations, the tech industry is now facing a brand crisis - caused not by poor workplaces, but by the strange things its leaders keep saying in public. Here’s what it means for your employer brand.

By Mike Parsons Aug 14, 2025 6 min read
Night view of a modern office building with illuminated windows, representing white-collar jobs and the future of work under threat from artificial intelligence.
Future of Work

When Professional Work Disappears: Facing Mo Gawdat’s AI Dystopia

Mo Gawdat warns AI could erase millions of white-collar jobs from 2027, threatening the middle class and social stability. Backed by growing evidence and leading experts, his forecast calls for urgent action before the disruption becomes irreversible.

By Mike Parsons Aug 21, 2025 8 min read
Abstract illustration of algorithmic data processing, representing automation and decision-making flows.
Future of Work

EU is gearing up to regulate algorithmic management at work. Here is what HR, TA and Employer Branding leaders need to do now

EU lawmakers want new rules for algorithmic management at work. This guide explains what the draft would require, how it fits with the AI Act and GDPR, and what HR, TA and EB teams should do in 90 days to stay compliant, reduce risk and turn responsible AI into brand equity.

By James Robbins Aug 20, 2025 10 min read
Wildflowers growing inside a structured glass-walled room with a leather sofa, representing global employer brand activation and the balance of EVP consistency with local freedom.
Employer Value Proposition (EVP)

Freedom Within a Framework: Rethinking Global Employer Brand Activation

Global employer brands succeed when they protect a few core truths and let local teams adapt them. This balance of consistency and freedom boosts authenticity, relevance, and impact in every market.

By Sam Monteath Aug 19, 2025 8 min read
Abstract flowing wave pattern in vivid colors, symbolising disruption and momentum in employer branding.
Cheat Sheets

CEO Branding on LinkedIn: A Step-by-Step Playbook for Executives

A strategic playbook for CEOs to use LinkedIn as a tool for employer branding. Learn how to craft authentic content, engage audiences, and measure impact, with case studies from Microsoft and Canva.

By EBN Aug 18, 2025 4 min read
Abstract design resembling a radiant eye, symbolising deep insight and clarity into employer branding trends of 2025.
Trends & Signals

Employer Branding Trends 2025: 8 Insights You Need to Know

Eight data-backed employer branding trends shaping 2025, from AI-optimised content to employee-generated storytelling. Stay competitive with global and regional strategies.

By EBN Aug 18, 2025 4 min read

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