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Paper Cut

Meta’s AI Layoff Moment

Meta’s reported 20% layoff plan has turned “AI efficiency” into a boardroom headline. This week: workplace friction as AI speeds up expectations, Gen Z’s growth gap, the real risks behind open models and token costs, and why layoffs are increasingly being narrated as automation.

This article is for Members only

By EBN Mar 22, 2026 10 min read
A team gathered around a meeting room table, one person leaning forward and pointing, laptops open; the moment just before someone asks what the brief actually says.
Perspective

The Employer Branding Brief: A Modest Request for Basic Competence

Many employer branding briefs often aren’t really briefs at all. They’re shopping lists of activities without a clearly defined problem to solve. The result? Wasted time, diluted budgets and projects that struggle to deliver meaningful outcomes.
By Mike Parsons Mar 19, 2026 11 min read
A suited professional holding up a hand in a stop gesture, with a glitch effect across the image, suggesting identity manipulation and digital deception in hiring.
Paper Cut

The New Hiring Risk No One Budgeted For

Hiring isn’t just hard, it’s riskier. AI has flooded recruitment with “resume slop”, pushed candidates to hide experience, and opened the door to sophisticated fraud. Meanwhile, AI rollouts still need humans, process, and proof. This week: trust, verification, and work redesign.

This article is for Members only

By EBN Mar 15, 2026 9 min read
Office worker sitting at a laptop while blurred colleagues and papers move around him, suggesting workload pressure and work intensification.
Perspective

But AI Will Make Us All More Productive. Won’t It?

AI was meant to cut the drudge work, free up time and make leaner teams look clever. Instead, the evidence so far points to patchy gains, longer hours, shakier quality and a great deal of managerial confidence unsupported by anything so vulgar as proof.
By Mike Parsons Mar 12, 2026 12 min read
Person typing on a laptop with ChatGPT open on the screen, suggesting AI use at work and extended screen time.
Paper Cut

AI Is Making People Work Longer

AI was meant to buy time. For many teams, it’s doing the opposite. This week: why AI can lengthen workdays, how L&D is being pushed to prove impact, why remote work is drifting into law, and what fresh job cuts say about where the pressure is landing.

This article is for Members only

By EBN Mar 8, 2026 10 min read
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Perspective

Have We Reached Peak Human Intelligence?

New research suggests Gen Z may be the first modern generation to score below their parents on core cognitive tests, as screens saturate classrooms and AI moves into every pocket. What does this mean for future talent pipelines?
By Mike Parsons Mar 5, 2026 15 min read
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Paper Cut

Your Promotion Now Requires AI

AI at work is shifting from “use it if it helps” to “use it to advance”. This week: promotions tied to AI adoption, graduate hiring swamped by AI-driven applications and AI screening, workplace visibility creeping into everyday tools, and why trust is now the real employer brand.

This article is for Members only

By EBN Mar 1, 2026 10 min read
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Guides & Playbooks

Complete Guide to Employer Branding in 2026

What employer branding actually requires in 2026: evidence-based EVP design, AI search visibility, employee storytelling, and measurement that goes beyond vanity metrics.
By Mike Parsons Apr 22, 2026 7 min read
Close-up of a young professional wearing glasses with lines of computer code reflected across the image, suggesting AI-driven work, pressure, and scrutiny.
Paper Cut

AI TRUST COLLAPSE

AI is being sold as productivity. Employees are experiencing rework, mixed incentives, and new rules that feel suspiciously one way. This week covers the adoption trust gap, AI moving into pay and performance, the rise of salary transparency, and why layoffs keep being narrated as automation.

This article is for Members only

By EBN Apr 19, 2026 13 min read
Employees working at long shared desks in a modern open-plan office, illustrating the cautious, risk-averse mood shaping the Big Stay.
Perspective

The Big Stay Is Breaking Employer Branding

The “Big Stay” has replaced the Great Resignation and its impact on employer branding is far more disruptive. When candidates aren’t moving, attraction isn’t enough. The real challenge now is building trust in a risk-averse market.
By Mike Parsons Apr 16, 2026 9 min read
A young person covering most of their face with their hands, one eye visible, conveying anxiety, overwhelm, or apprehension in response to workplace change.
Paper Cut

Gen Z Sabotage Meets the Megamanager Era

AI rollouts are hitting a wall. Some Gen Z employees are pushing back, organisations are flattening into player-coach leadership, and managers are losing engagement. HR is also testing AI for pay decisions while facing fairness scrutiny. This week: trust, capacity, and control.

This article is for Members only

By EBN Apr 12, 2026 11 min read
A smiling child in a mustard jumper takes a selfie in front of a humanoid robot at home.
Perspective

Are we raising our children for the wrong future?

I know I am not the only parent worrying about how my children will fit into the future world of work. Do the old rules, do well at school, get the qualifications, find financial security, even still apply in the same way?
By Mike Parsons Apr 9, 2026 12 min read

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