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A stack of blank “Hello, my name is” stickers beside permanent markers on a wooden desk, symbolizing identity, self-definition, and new beginnings.
Employer Value Proposition (EVP)

EVP Is Such a Terrible Name. Let’s Stop Using It.

EVP has become a corporate cliché. The name’s the problem, not the idea. It’s time to call it what it really is: your employer identity, a story that tells talent why you matter.
By Mike Parsons Nov 6, 2025 7 min read
Man in a blue shirt raises a thick binder toward an outstretched chrome robot hand against an icy blue background.
Paper Cut

The Freeze, The Bot, The Backlash

AI is chewing through starter jobs while boards rediscover layoffs and RTO. Morale sinks, pipelines narrow, and “hybrid” stays a wish. This week’s cut: what to fix now so your EVP doesn’t read like fiction.

This article is for Members only

By EBN Nov 2, 2025 9 min read
Symmetrical black and white cityscape looking up at mirrored glass office towers forming an X-shaped frame.
Future of Work

Employers’ Market, Or Just Louder Noise? Why Employer Branding Matters More When The Pile Of CVs Gets Higher

Layoffs, job hugging, and a flood of LinkedIn “Open to Work” frames make it look like employers hold all the cards. They do not. The rules are changing, not disappearing. Here is how employer branding earns its keep now, and what happens when the pendulum swings back.
By James Robbins Oct 30, 2025 14 min read
Human hand and wireframe AI hand with fingertips almost touching on black, evoking Creation of Adam and the choice between cuts and redesign.
Paper Cut

The Productivity Mirage Meets The Pink-Slip Economy

AI agents promise lift. Pink slips deliver reality. Gen Z gets squeezed while remote-first shops drown in applicants. This week: productivity hype, adoption whiplash, and the broken rungs of early careers collide.

This article is for Members only

By EBN Oct 26, 2025 11 min read
Abstract 3D city of white block structures forming a globe against a blue gradient sky, representing technology reshaping global work.
Future of Work

WEF Jobs of Tomorrow, Workforces of Today: The 2025 Plan

WEF’s new “Jobs of Tomorrow” paper says four technologies will reshape seven of the world’s largest workforces. Here is what leaders must do in 2025 to convert disruption into good jobs, skills and performance that last.
By James Robbins Oct 23, 2025 17 min read
A surreal illustration of a person with a cloud inside their head, symbolising creative thinking and strategic vision in employer branding.
Perspective

Your next employer branding hire: Creative Strategist

Creative strategists blend data, design, and storytelling. For TA leaders building lean, high-performing teams, this hybrid role could be the most powerful addition you haven’t made yet.
By Mark Conachan Oct 21, 2025 6 min read
Three retro purple wind-up toy robots lined up against a bright orange background.
Paper Cut

Fear, Not AI, Is Fueling The Cuts

This week’s tension: executives blame AI for layoffs while memos whisper something else. Skills become policy. Workers call the RTO bluff. Employer brands either get honest or get ignored.

This article is for Members only

By EBN Oct 20, 2025 8 min read
Ferris wheel spinning in bright purple light at night, symbolizing motion without progress and the illusion of employer branding ROI.
Perspective

Employer Branding ROI Is Broken: Less Than 20% Can Prove It And That’s Sad.

Most employer brand teams still talk about engagement instead of business impact. Until they can prove how brand drives real business results, they’ll keep losing budgets... and credibility.
By Mike Parsons Oct 16, 2025 6 min read
A person reflected in mirrors holding their head, symbolizing self-reflection and emotional depth, representing clarity and empathy in the modern workplace.
Perspective

Clarity and Empathy: The Twin Engines of Employer Branding in 2025

Clarity cuts through complexity. Empathy builds trust. Together, they define the next era of employer branding and they might just be the only strategy that still works.
By Srimoyee Deymerwar Oct 15, 2025 5 min read
Person with a backpack standing on a long suspension bridge that disappears into a foggy forest, tinted purple.
Paper Cut

Trust Theater, AI Scoreboards, and Hiring Whiplash

Bosses doubled down on control while pretending it is culture. AI got a scoreboard. Candidates spotted red flags from miles away. The fix is simple, not easy: trust, clarity, and real skills.

This article is for Members only

By EBN Oct 12, 2025 10 min read
Two colleagues laughing over coffee and laptops in a bright workspace - capturing genuine friendship and connection at work.
Perspective

Why Work Friendships Are the Untapped Superpower of Employer Branding

KPMG’s recent survey finds work friendships are central to engagement, wellbeing and performance - and that most employers are failing to nurture them.
By Mike Parsons Oct 9, 2025 8 min read
Martial artist in a yellow jumpsuit reaches toward the camera with an open palm in a Bruce Lee style pose against a pale studio background.
Paper Cut

The Jobs Are There. The Offers Aren’t.

Recruiting gets weird when growth holds, hiring cools and skills beat pedigrees. Signals are noisy. Strategy cannot be.

This article is for Members only

By EBN Oct 5, 2025 9 min read

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