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Employees working at long shared desks in a modern open-plan office, illustrating the cautious, risk-averse mood shaping the Big Stay.
Perspective

The Big Stay Is Breaking Employer Branding

The “Big Stay” has replaced the Great Resignation and its impact on employer branding is far more disruptive. When candidates aren’t moving, attraction isn’t enough. The real challenge now is building trust in a risk-averse market.
By Mike Parsons Apr 16, 2026 9 min read
A young person covering most of their face with their hands, one eye visible, conveying anxiety, overwhelm, or apprehension in response to workplace change.
Paper Cut

Gen Z Sabotage Meets the Megamanager Era

AI rollouts are hitting a wall. Some Gen Z employees are pushing back, organisations are flattening into player-coach leadership, and managers are losing engagement. HR is also testing AI for pay decisions while facing fairness scrutiny. This week: trust, capacity, and control.

This article is for Members only

By EBN Apr 12, 2026 11 min read
A smiling child in a mustard jumper takes a selfie in front of a humanoid robot at home.
Perspective

Are we raising our children for the wrong future?

I know I am not the only parent worrying about how my children will fit into the future world of work. Do the old rules, do well at school, get the qualifications, find financial security, even still apply in the same way?
By Mike Parsons Apr 9, 2026 12 min read
A data centre corridor with server racks on both sides and a workstation screen reading “today is your last working day…”, suggesting layoffs tied to infrastructure and AI spending.
Paper Cut

Oracle’s 6AM Email Economy

Oracle’s “significant” cuts have turned AI infrastructure into a people story overnight. This week: what the Oracle layoffs reveal about modern comms and control, why AI skills are earning premiums while engagement sinks, and how identity risk is quietly becoming HR’s biggest AI problem.

This article is for Members only

By EBN Apr 5, 2026 10 min read
Blurred silhouette of a person in profile against vivid pink, orange and blue light, suggesting uncertainty, identity shift and the human impact of AI at work.
Perspective

The real AI threat at work may be identity, not redundancy

For many people, a career is not just a way to earn. It is also status, structure, belonging, and identity. As AI reshapes skilled work, employer brands may need to offer something more grounded than lofty promises of purpose and authenticity.
By Mike Parsons Apr 2, 2026 9 min read
Person in a suit holding marionette strings, symbolising workplace control, monitoring, and management influence over employees.
Paper Cut

Welcome to Managed Work

Work is getting more managed, more measured, and in some places more monitored. This week: HR rebuilding foundations as engagement slides, workers using ChatGPT for wage help, the return of monitoring and tougher RTO, and why the AI layoff narrative is becoming its own management problem.

This article is for Members only

By EBN Mar 29, 2026 11 min read
Multiple blue thumbs-down icons floating against a light blue background, suggesting disapproval and backlash.
Paper Cut

Meta’s AI Layoff Moment

Meta’s reported 20% layoff plan has turned “AI efficiency” into a boardroom headline. This week: workplace friction as AI speeds up expectations, Gen Z’s growth gap, the real risks behind open models and token costs, and why layoffs are increasingly being narrated as automation.

This article is for Members only

By EBN Mar 22, 2026 10 min read
An open padlock hangs from a heavy chain against black, lit in cool blue and warm pink, the binding visibly undone.
Future of Work

The New Bargain: Employer Branding in an Era That Stopped Promising Loyalty

Mass layoffs at profitable companies. AI deep in the hiring stack. A generation that prices in disloyalty before signing. Employer branding in 2026 has not become redundant. The version built on a different decade's assumptions has.
By James Robbins May 6, 2026 50 min read
Digital globe with radiating data points in pink and blue, representing the global spread of HR events and their impact on employer brand reputation in 2026.

Top 5 EB Lessons from the Biggest HR Stories of 2026

The first quarter of 2026 has been one of the most eventful in recent HR history. Five employer brand lessons from the stories that dominated it: AI displacement, layoff handling, union stalemate, RTO power shifts, and AI hiring litigation.
By James Robbins May 6, 2026 11 min read
A close-up image of a water droplet striking a dark blue surface and sending concentric ripples outward, symbolising the expanding influence of an employee value proposition.
Employer Value Proposition (EVP)

Your EVP – is it broadening the sphere of its influence or moving in ever decreasing circles?

An EVP should expand your reach, not narrow it. When it becomes repetitive or overly inward-looking, it risks losing relevance with the very audiences it is meant to influence.
By Neil Harrison May 5, 2026 5 min read
A recruitment marketer seen through vertical distortion: present in the room, hidden from view.
Exit Interview

What I Learned Doing Recruitment Marketing for a Brand Nobody Wants to Work For

When the jobs are hard to sell, the usual playbook fails. One practitioner shares what actually drives applications, why engagement is a headfake, and what pay really does to your hiring pipeline.
By Unnamed CHRO May 4, 2026 9 min read
A magnifying glass highlighting the words “Employee Benefits” on a desk, suggesting scrutiny of workplace perks and policy changes.
Paper Cut

Perks Down, Tracking Up: The New Deal at Work

Benefits are being trimmed, AI adoption is being measured, and HR is stuck managing the fallout. This week: the perks rollback, the rise of AI scorecards and surveillance, a widening career divide for graduates, and why HR governance is suddenly the main brand risk.

This article is for Members only

By EBN May 3, 2026 12 min read

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