IKEA took a bold leap into the metaverse with its “Careers Done Different” campaign on Roblox. Flat-pack furniture and digital play may seem an odd pairing, but six months later, it’s clear this wasn’t just a stunt—it was a masterclass in recruitment innovation.
![[04] Elevate Your Game: Dynamic Strategies for Employer Branding to Team Up with CHROs and TAs Against Challenges of 2025](/content/images/size/w1120/format/webp/2025/01/04.png)
Why invest in employer branding during a hiring slowdown? Because a strong brand isn't just for hiring—it’s a strategic shield against future challenges. Learn how to fortify your brand in today’s market and prepare for 2025's talent acquisition twists.
Every January, HR professionals are bombarded with trend lists brimming with buzzwords and little substance. Let’s cut through the noise and focus on predictions that hold weight for 2025. Because, frankly, “AI is important” isn’t news anymore.
In a world enamored with the latest shiny marketing tactics, employee advocacy stands out as the authentic voice your employer brand desperately needs. Forget polished campaigns; it’s time to let your people do the talking.
![[03] One Vision, One Mission: The Success of Shared Goals in Employer Brand](/content/images/size/w1120/format/webp/2024/12/03.png)
Shared goals can transform your employer brand from disjointed efforts into a powerful, unified strategy. Discover how aligning HR, Talent Acquisition, and Employer Branding can turn silos into synergy, delivering exceptional talent attraction and engagement results.
Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.
