AI at work is shifting from “use it if it helps” to “use it to advance”. This week: promotions tied to AI adoption, graduate hiring swamped by AI-driven applications and AI screening, workplace visibility creeping into everyday tools, and why trust is now the real employer brand.
This article is for Members only
For a decade, corporate life was a very expensive pantomime of meetings, steering groups and “strategic” projects that achieved very little. The bloat is finally being cut out, and employer brand and talent teams now have to prove their worth in a leaner, colder reality.
Executives keep promising an AI productivity leap. Workers are seeing PIPs, tougher office mandates, and rising pressure to do more with less. This week: why AI’s ROI is still elusive, how “context” becomes the edge, and why students are shifting away from classic CS.
This article is for Members only
Employer branding is shifting from comms to operating discipline. This week: marketing’s growing role in talent, what HR does when leaders cross lines, why hiring processes create shortages, and how AI is reshaping career choices and workforce rules.
This article is for Members only
Employer branding exploded during the hiring boom, then was abruptly cut. Now there are far more EB professionals than meaningful roles, and most employers still don’t fully understand what EB is for... or how to hire for it. It feels like a mess.
Layoffs are back, pay is getting flatter, and AI still struggles to prove ROI. This week’s brief looks at what employers do when confidence drops: cutting roles, standardising raises, and watching candidates “de-age” their CVs to stay in the game.
This article is for Members only
AI rollouts are hitting a wall. Some Gen Z employees are pushing back, organisations are flattening into player-coach leadership, and managers are losing engagement. HR is also testing AI for pay decisions while facing fairness scrutiny. This week: trust, capacity, and control.
This article is for Members only
Oracle’s “significant” cuts have turned AI infrastructure into a people story overnight. This week: what the Oracle layoffs reveal about modern comms and control, why AI skills are earning premiums while engagement sinks, and how identity risk is quietly becoming HR’s biggest AI problem.
This article is for Members only
For many people, a career is not just a way to earn. It is also status, structure, belonging, and identity. As AI reshapes skilled work, employer brands may need to offer something more grounded than lofty promises of purpose and authenticity.
Work is getting more managed, more measured, and in some places more monitored. This week: HR rebuilding foundations as engagement slides, workers using ChatGPT for wage help, the return of monitoring and tougher RTO, and why the AI layoff narrative is becoming its own management problem.
This article is for Members only