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Two colleagues laughing over coffee and laptops in a bright workspace - capturing genuine friendship and connection at work.
Perspective

Why Work Friendships Are the Untapped Superpower of Employer Branding

KPMG’s recent survey finds work friendships are central to engagement, wellbeing and performance - and that most employers are failing to nurture them.
By Mike Parsons Oct 9, 2025 8 min read
Martial artist in a yellow jumpsuit reaches toward the camera with an open palm in a Bruce Lee style pose against a pale studio background.
Paper Cut

The Jobs Are There. The Offers Aren’t.

Recruiting gets weird when growth holds, hiring cools and skills beat pedigrees. Signals are noisy. Strategy cannot be.

This article is for Members only

By EBN Oct 5, 2025 9 min read
Black and white photo of a floating sphere made of US dollar bills, illustrating the hidden cost of the skills promise in an EVP.
Perspective

The Hidden Cost of the Skills Promise

Employers love to promise growth. But very few can deliver. The moment you say “continuous learning” without proof, you set yourself up to lose credibility and trust.
By Mike Parsons Oct 2, 2025 7 min read
Motion-blur crowds on subway escalators at rush hour.
Paper Cut

Hybrid Creep, Burnout, and Workslop

Hybrid creep returns, HR burns out, visas get pricier, and AI workslop clogs the pipes. Agency or control is not theory. It is this week’s operating model.

This article is for Members only

By EBN Sep 28, 2025 9 min read
Split screen: welcoming lounge with worker vs grey cubicles with cameras; agency vs surveillance.
Paper Cut

Carrots, Sticks, and Agentic HR

AI is redrawing org charts. Some redeploy and pay up; others surveil and spin. Your employer brand is the choice: agency or control.

This article is for Members only

By EBN Sep 21, 2025 8 min read
Abstract network of colorful nodes and lines on a light blue background, evoking a skills graph and AI hiring matches for the OpenAI jobs platform.
Future of Work

OpenAI’s jobs bet: will AI create work or just reshuffle it?

OpenAI’s new Jobs Platform and AI certifications could change hiring itself. Here is what was announced, where the evidence points, and how leaders can protect workers while capturing value.
By James Robbins Sep 18, 2025 12 min read
Three humanoid robots stand in an office, with blurred human colleagues in the background, symbolizing consulting being reshaped by AI while employees play defense.
Paper Cut

Consulting Gets Rewritten by AI While Workers Play Defense

Layoffs stretch, mandates multiply, and consulting gets resized by AI. Workers hedge. Leaders talk trust. The gap is where your brand is made.

This article is for Members only

By EBN Sep 14, 2025 10 min read
Motion-blur crowds on subway escalators at rush hour.
Paper Cut

Hybrid Creep, Burnout, and Workslop

Hybrid creep returns, HR burns out, visas get pricier, and AI workslop clogs the pipes. Agency or control is not theory. It is this week’s operating model.

This article is for Members only

By EBN Sep 28, 2025 9 min read
Low-angle view of a European city street with pedestrians crossing in the distance, symbolising varied cultures and regulations shaping Europe’s 2025 employer branding.
Guides & Playbooks

Europe Employer Branding in 2025: Trends, Playbooks, and Proof that Wins Trust

A practitioner’s guide to employer branding in Europe. What candidates value, how to design a trust-first EVP with real proof, and the channels, metrics, and guardrails that drive hiring and retention.
By James Robbins Sep 23, 2025 7 min read
Aerial view of a busy pedestrian crossing in Asia, suggesting fast moving, diverse APAC talent markets for 2025 employer branding.
Guides & Playbooks

APAC Employer Branding in 2025: Trends, Playbooks, and Proof that Scales

A practitioner’s guide to employer branding in Asia Pacific. What candidates value, how to design a growth first EVP with proof, and the channels, metrics, and guardrails that lift hiring and retention across diverse APAC markets.
By James Robbins Sep 22, 2025 7 min read
Split screen: welcoming lounge with worker vs grey cubicles with cameras; agency vs surveillance.
Paper Cut

Carrots, Sticks, and Agentic HR

AI is redrawing org charts. Some redeploy and pay up; others surveil and spin. Your employer brand is the choice: agency or control.

This article is for Members only

By EBN Sep 21, 2025 8 min read
New York City crosswalk with pedestrians and yellow taxis, illustrating the pace and diversity of the US talent market for 2025 employer branding.
Guides & Playbooks

US Employer Branding in 2025: Trends, Playbooks, and Proof that Travels

A practitioner’s guide to US employer branding in 2025. What candidates value, how to design a flexible EVP with proof, and the channels, metrics, and guardrails that actually move the needle.
By James Robbins Sep 20, 2025 9 min read

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