Why Work Friendships Are the Untapped Superpower of Employer Branding
KPMG’s recent survey finds work friendships are central to engagement, wellbeing and performance - and that most employers are failing to nurture them.
Employer Value Proposition (EVP)
Strategies, frameworks, and examples on building and evolving your Employer Value Proposition. Learn how to define, communicate, and measure EVPs with practical guidance and real-world lessons.
13 Articles
Employer Value Proposition (EVP)
Freedom Within a Framework: Rethinking Global Employer Brand Activation
Global employer brands succeed when they protect a few core truths and let local teams adapt them. This balance of consistency and freedom boosts authenticity, relevance, and impact in every market.
Employer Value Proposition (EVP)
"Don’t Work Here": The Employer Brand That Dares You to Look Twice
Anduril’s “Don’t Work Here” campaign is bold, witty, and viral - the kind of employer branding most tech companies dream of. But behind the clever copy sits a defence-tech mission that’s a world away from beanbags and burritos. Can a compelling EVP override ethical unease?
Employer Value Proposition (EVP)
Employer Value Proposition Examples – And Why They’re So Hard to Find
Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.
