Strategies, frameworks, and examples on building and evolving your Employer Value Proposition. Learn how to define, communicate, and measure EVPs with practical guidance and real-world lessons.
Global employer brands succeed when they protect a few core truths and let local teams adapt them. This balance of consistency and freedom boosts authenticity, relevance, and impact in every market.
Anduril’s “Don’t Work Here” campaign is bold, witty, and viral - the kind of employer branding most tech companies dream of. But behind the clever copy sits a defence-tech mission that’s a world away from beanbags and burritos. Can a compelling EVP override ethical unease?
Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.
