Employer brand used to live in campaigns and careers pages. It still does, but the centre of gravity has moved. Reputation now forms inside day-to-day decisions: who owns the talent story, how leaders behave when no one is watching, how hiring is designed, and whether AI actually improves work or just expands it.
Your employees know the truth. Does your EVP? At Fathom we measure the "Credibility Gap" between your promise and their reality.
This week’s reading makes one theme hard to ignore. The organisations that look “great at employer branding” are increasingly the ones that behave as if it is an operating system. Cross-functional by default, specific about expectations, and brutally honest about the parts that are changing.
This Week’s Paper Cut's
