Mike Parsons

Mike is a dynamic employer branding expert with 20 years of experience, including a decade leading a top employer branding insights firm and another building media brands globally.

81 Articles

Employer Value Proposition (EVP)

The Curious Case of the Compensation-Focused EVP

Explore the debate around compensation-focused EVPs and discover why discussing salary openly might be a strategic advantage for attracting and retaining top talent.

By Mike Parsons Aug 1, 2024 8 min read

Perspective

The Undeniable Rise of Career Activism

Explore the undeniable rise of career activism, its impact on employment dynamics, and how companies like Google and Amazon are showing us how important it is to get this right.

By Mike Parsons Jul 16, 2024 8 min read

Perspective

The Case Against Return to Office Mandates: Leveraging Hybrid Work to attract top talent.

Explore how hybrid work arrangements are transforming employer branding and talent attraction. Learn strategic tips for integrating hybrid work into your employer branding strategy.

By Mike Parsons Jul 11, 2024 6 min read

Employer Value Proposition (EVP)

Do you really need data and insight to build a strong employer brand?

Building a strong employer brand requires more than intuition. Discover how data and insights are crucial for creating a compelling employer brand that attracts and retains top talent.

By Mike Parsons Jun 25, 2024 9 min read

Employer Value Proposition (EVP)

The Talent Market is in Flux: What do EVPs Look Like in 2024?

With the recruitment market in a state of flux, what themes are most commonly being used in new EVPs and how are the world’s top employers approaching talent communications?

By Mike Parsons Jun 21, 2024 9 min read

Perspective

Are Bosses Truly Back in Charge? What to Make of Shifting Power Dynamics in the Post-Pandemic Workplace.

Explore the evolving power dynamics in the post-pandemic workplace and discover whether bosses are truly back in charge amidst shifting trends, economic factors, and employee expectations.

By Mike Parsons Jun 12, 2024 6 min read

Perspective

The Ugly Truth About Media Company Employer Awards

Unveil the truth about media company employer awards. Discover why genuine HR excellence often takes a backseat to profit motives and learn what truly matters in employee recognition.

By Mike Parsons Jun 11, 2024 7 min read

Perspective

The Power of Career Activism: Why Some Employers are Winning and Others Lose.

With the sharp rise in career activism that’s being felt as Gen-Z enters the workforce, how can employers navigate this trend and come out winning?

By Mike Parsons Jun 10, 2024 6 min read

Perspective

The Decline of Trust in Corporate Jobs and the Rise of Alternative Career Paths

With the younger generations losing faith in the corporate dream and turning to other career paths, what can employers do to keep their future talent pools from shrinking further.

By Mike Parsons Jun 6, 2024 4 min read