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The Ultimate Guide to Employer Brand Assessment: How to Attract and Retain Talent
Talent Attraction

The Ultimate Guide to Employer Brand Assessment: How to Attract and Retain Talent

Discover the importance of employer brand assessment in attracting and retaining top talent. Learn the step-by-step process for conducting talent market research and using the results to enhance your employer branding.

By Fathom Jul 4, 2024 7 min read
Celebrating Pride Month: Enhancing Employer Branding through DEI
Talent Attraction

Celebrating Pride Month: Enhancing Employer Branding through DEI

Celebrating Pride Month by enhancing employer branding through DEI initiatives can create a more inclusive workplace and attract top talent. Learn strategies for integrating DEI into your organisation.

By Fathom Jun 28, 2024 6 min read
Do you really need data and insight to build a strong employer brand?
Employer Value Proposition (EVP)

Do you really need data and insight to build a strong employer brand?

Building a strong employer brand requires more than intuition. Discover how data and insights are crucial for creating a compelling employer brand that attracts and retains top talent.

By Mike Parsons Jun 25, 2024 9 min read
The Talent Market is in Flux: What do EVPs Look Like in 2024?
Employer Value Proposition (EVP)

The Talent Market is in Flux: What do EVPs Look Like in 2024?

With the recruitment market in a state of flux, what themes are most commonly being used in new EVPs and how are the world’s top employers approaching talent communications?

By Mike Parsons Jun 21, 2024 9 min read
Crafting a Compelling EVP: A Game-Changer for SME Recruitment
Employer Value Proposition (EVP)

Crafting a Compelling EVP: A Game-Changer for SME Recruitment

Discover how SMEs can attract top talent with a compelling EVP. Learn strategies to build a strong employer brand and compete with larger enterprises.

By Fathom Jun 12, 2024 5 min read
Are Bosses Truly Back in Charge? What to Make of Shifting Power Dynamics in the Post-Pandemic Workplace.
Perspective

Are Bosses Truly Back in Charge? What to Make of Shifting Power Dynamics in the Post-Pandemic Workplace.

Explore the evolving power dynamics in the post-pandemic workplace and discover whether bosses are truly back in charge amidst shifting trends, economic factors, and employee expectations.

By Mike Parsons Jun 12, 2024 6 min read
The Ugly Truth About Media Company Employer Awards
Perspective

The Ugly Truth About Media Company Employer Awards

Unveil the truth about media company employer awards. Discover why genuine HR excellence often takes a backseat to profit motives and learn what truly matters in employee recognition.

By Mike Parsons Jun 11, 2024 7 min read
Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent
Talent Attraction

Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent

Ready to “campaign” for top talent? In the Trump-era world of TikTok and Glassdoor exposés, employer branding can’t stay on the sidelines. Today’s talent market demands relentless engagement, authenticity, and bold strategy. Discover how to use new media to make or break your brand.

By James Robbins Nov 15, 2024 5 min read
The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy
Perspective

The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy

Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.

By Mike Parsons Nov 14, 2024 5 min read
Attracting Talent as a Small Broker: Why It’s Time to Stop Playing it Safe
Talent Attraction

Attracting Talent as a Small Broker: Why It’s Time to Stop Playing it Safe

The talent war is on, and smaller brokers need to stop waiting in line for leftovers. It’s time to rethink how we attract top talent, and no, free coffee won’t cut it.

By James Robbins Nov 12, 2024 5 min read
Your Employer Brand Needs More Than a Band-Aid Post-Layoffs – Try a Full Facelift
Perspective

Your Employer Brand Needs More Than a Band-Aid Post-Layoffs – Try a Full Facelift

Layoffs wreck more than just morale. They shine a harsh light on your employer brand’s weak spots. If you’re not rethinking your value proposition and your perception in the market post-layoffs, you might be next on the chopping block.

By James Robbins Oct 31, 2024 5 min read
The Age Gap in Employer Branding: Why Attracting Senior Talent is the Next Frontier
Perspective

The Age Gap in Employer Branding: Why Attracting Senior Talent is the Next Frontier

Employer brands have mastered the art of wooing fresh grads, but what about seasoned pros? It's time for a grown-up conversation about employer branding.

By Mike Parsons Oct 22, 2024 7 min read

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