Leadership & Culture

The Power Duo – Integrating Organisational Culture and Employer Branding to Drive Success

Learn how integrating organizational culture and employer branding drives success by attracting top talent and fostering employee satisfaction.

By Vijay Dahima Aug 6, 2024 8 min read

Employer Value Proposition (EVP)

The Curious Case of the Compensation-Focused EVP

Explore the debate around compensation-focused EVPs and discover why discussing salary openly might be a strategic advantage for attracting and retaining top talent.

By Mike Parsons Aug 1, 2024 8 min read

Leadership & Culture

The Crucial Role of Your CEO’s LinkedIn Profile in Employer Branding

Learn why your CEO’s LinkedIn profile is far more impactful for employer branding than your LinkedIn company page, with insights from Microsoft's approach.

By Chris J Reed Jul 23, 2024 5 min read

Perspective

5 not-so-secret strategies to improve your employer brand voice

How to take your employer brand voice from adequate to amazing.

By Richard Pain Jul 18, 2024 6 min read

Perspective

The Undeniable Rise of Career Activism

Explore the undeniable rise of career activism, its impact on employment dynamics, and how companies like Google and Amazon are showing us how important it is to get this right.

By Mike Parsons Jul 16, 2024 8 min read

Perspective

The Case Against Return to Office Mandates: Leveraging Hybrid Work to attract top talent.

Explore how hybrid work arrangements are transforming employer branding and talent attraction. Learn strategic tips for integrating hybrid work into your employer branding strategy.

By Mike Parsons Jul 11, 2024 6 min read

Perspective

The Forgotten Lesson Of the Netflix Culture Deck

Discover the revolutionary principles of the Netflix culture deck and the vital lessons it offers to employer brand professionals even after 15 years of its release.

By James Ellis Jul 9, 2024 7 min read

Perspective

Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)

If your value as a worker depends on being seen in the office, we’ve got bigger problems than attendance policies.

By James Robbins Dec 18, 2024 5 min read

Perspective

YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step

Firing employees for admitting stress? YesMadam just gave a masterclass in employer branding self-destruction. Here’s why their reputation is in tatters—and why it’s going to cost them dearly.

By Mike Parsons Dec 10, 2024 5 min read

Perspective

It’s Time We Had a Talk About the Gig Economy and Fractional Work

With gig and fractional work on the rise, today’s talent economy is anything but ordinary. Here’s a closer look at the trends reshaping employment and what they mean for employer branding.

By Mike Parsons Dec 5, 2024 6 min read

Perspective

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.

By Mike Parsons Nov 28, 2024 7 min read

Perspective

Spotify’s Work-from-Anywhere Strategy: Employer Branding with Bite

Spotify defies return-to-office trends with its work-from-anywhere policy. Learn how autonomy fuels employee performance, boosts retention, and shapes modern employer branding.

By Fathom Nov 26, 2024 4 min read