[13 APR] PAPER CUT
Google’s a “top employer” while cutting jobs, LinkedIn’s logic raises eyebrows, and AI’s still gunning for your desk. This week: more layoffs, new challengers to corporate status, and the growing gap between perception and experience. Welcome to the chaos.
![[13 APR] PAPER CUT](/content/images/size/w1200/2025/04/13APR.jpg)
Welcome to Paper Cut, where we cut through the week’s noise to bring you the sharpest insights in employer branding, talent acquisition, and HR.
This week, perception and reality are parting ways. LinkedIn says Google is the best company to work for, on the same day Google lays off hundreds.
Google is allegedly paying people to sit still, while quietly cutting others. Gen Z is building new professional networks because the old ones feel out of touch.
And AI? Still coming for your job, still smiling while it does.
It’s a brand credibility crisis, a trust test for talent leaders, and a reminder that if you’re not managing your employer brand, someone else is.
