Announcing The EBClub 50 Voices of Employer Brand

The EBClub 50 Voices of Employer Brand

In partnership with EBN, EBClub founder Steve Ward names the fifty employer brand, TA and comms professionals who gave their time to the community's events across Europe over the past two years. The list runs alphabetically. It is not a ranking.

Lists like this are usually well meaning and fairly disingenuous: tech companies chasing favour, building influence, selling a product. Everyone in this industry has seen the pattern.

This one is built differently. It recognises people who gave something back to their professional community, rather than people a sponsor wanted in front of an audience.

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These are the professionals who, across EBClub events in Europe over the past couple of years, stepped up (sometimes out of their comfort zone) to share, host, discuss or walk an audience through an idea. Others supported and amplified the community's work without ever taking a stage. Across employer brand, talent acquisition, people and comms, EBClub says their generosity deserves as much recognition as their skill.

In alphabetical order, these are the fifty.

Jump to a name

Aditi Gupte · Anca Pintilie · Andrew Phillips · Andy Headworth · Aneta Bochenek · Anna Bertoldini · Casper Massink · Catarina Gonçalves · Claire de Souza · Emily Nash · Emma Bailey · Eva Baluchova · Faye Mines · Georgia Wilkinson · Giorgia Salone · Grete Kivi · Helen Durkin · Jake Bustos · Jennifer Douet · Jennifer Candee · Joanna Babiarz · Jodie Kakad · Jonas Haerens · Judit Ruiz · Karolina Edman · Katie Moore · Kim van der Meulen · Koos Wurzer · Lee Nicholls · Marco Dalmeijer · Maria João Ceitil · Melissa Burdette · Memduh Balaban · Modiara Kamps · Nofi Balogun · Núria Morella · Nuria Sabater · Paul Bhangoo · Paul Vidler · Philip Smith · Rhian Kiernan · Rob Ryan · Sadie Nachtigal · Sarah Belaid · Sarah Briddon · Sukhi Kandola · Sylwia Klusek · Tom Portingale · Victor Rubin · William Burlinson-Blyth

Aditi Gupte

Zalando · LinkedIn

Hosted an excellent panel and interjected her ideas on the future of employer branding in Berlin and is an original EBClub ambassador, bringing the German market into the community for the first time. Well loved and appreciated by peers in the region.

Anca Pintilie

ex Amazon, Revolut · LinkedIn

An industry stalwart who shared an incredible story in London of her career journey with both Amazon and Revolut, her constant evolution and putting real value on the role of employer branding, from a wider brand perspective. Really powerful contribution from a position of incredible authority and experience.

Andrew Phillips

Sanofi · LinkedIn

As a pure digital specialist, Andrew joined a super relevant panel on employer branding across owned digital assets, career sites, etc. Tackled GEO and AI and the importance of the seamless candidate journey. A real authority on the subject, his whole role at Sanofi is focused on this corner of the candidate journey.

Andy Headworth

ex HMRC (in remembrance) · LinkedIn

A deserved but sadly posthumous mention for Andy, who passed away last year. Andy was an industry leader, an inspiration and well recognised. But was a true OG with EBClub over the years and shared incredible stories from HMRC and his own reflections on the intersection of TA and EB. An AI innovator, full of great ideas and no-nonsense performance focus.

Aneta Bochenek

StoneX · LinkedIn

A catalyst for EBClub's European expansion. Aneta co-hosted the Krakow event and with her network, brought the local community together. As well as this, she expertly chaired an excellent panel on talent engagement through community, and we were grateful for their use of her StoneX offices.

Anna Bertoldini

ex NielsenIQ · LinkedIn

A firebrand of ideas and energy, and with a passion for the industry and profession that matches mine. Anna is a global ambassador for EBClub and representing our Barcelona region with her forward-thinking content this year. Well worth reading on LinkedIn, she challenges and embraces in equal measures.

Casper Massink

Ingram Micro · LinkedIn

A real innovator and industry star for a number of years, formerly at Specsavers, now at Ingram Micro. Part of a wonderful panel in Amsterdam sharing his vast experiences on recruitment marketing ideas, talent nurture and data-driven strategies.

Catarina Gonçalves

Benfica Football Club · LinkedIn

Delivered a passionate and compelling story of the development of the Benfica FC employer brand, how fanhood, employment and passion are united and how it was captured in the EVP. Spoken half in Portuguese and half in English, the EBClub members in Lisbon were captivated by the amazing story.

Claire de Souza

Sainsbury's · LinkedIn

Deserving recognition for so many reasons, not least a community legend, as curator of the EBSpace. Claire came to share some of her experiences at Sainsbury's at a London event last year, especially focused on wider brand, local activation from the context of retail. Full of great ideas, ways of working and best practices.

Emily Nash

PMI · LinkedIn

One of my favourite panelists from a couple of years ago, Emily shared her approach to data-driven strategies in a multi-market global environment at PMI. A real story of understanding and treating local markets with a challenging brand, addressing different cultural responses and positioning the messaging accordingly.

Emma Bailey

ex McDonald's · LinkedIn

Recently in London, Emma was the star of one of the most fascinating sessions, incorporating the story of working at McDonald's for a multinational, multicultural workplace and how the global EVP applied to those zones and the emerging talent groups and cultural differences across the restaurant network.

Eva Baluchova

Danfoss · LinkedIn

A bundle of amazing ideas and energy at our Amsterdam event, on a panel discussing Employee Advocacy and how she applies it at Danfoss, and how we learned how different approaches can be. Passionate and compelling to listen to, on a subject that everyone is keen to optimise.

Faye Mines

HMRC · LinkedIn

Came to EBClub and played her part in sharing the wonderful story of the HMRC EVP, a real warming story and not without its complexities. Faye shared her focus, how the voice of the employee came authentically to life through content and campaigns, and engaging and activating people groups across the organisation.

Georgia Wilkinson

Natwest Group · LinkedIn

Having stepped into her role at Natwest, inhouse for the first time only 6 months earlier, Georgia joined a Manchester panel brilliantly discussing differentiation and what works in finding an identity in an industry ravaged with pre-conceptions and sameness. Fascinating discussion, capturing the debate of whether to differentiate or not.

Giorgia Salone

Booking.com · LinkedIn

Ah, Giorgia was the Gen Z leader, discussing Gen Z engagement strategies on a panel in Amsterdam, where she works for Booking.com. As Early Careers lead there, she brought fantastic insight on bridging the gap between corporate voice and talent needs, as well as discussing engagement tactics that work.

Grete Kivi

Jetbrains · LinkedIn

Full of smart ideas and funny lines, Grete joined the Employee Advocacy panel in Amsterdam and shared wonderful success stories from her roles at Bolt and now Jetbrains. Her approaches are often different, and inspired as she takes a dynamic approach to the subject.

Helen Durkin

Microsoft · LinkedIn

A wonderful guest, Helen shared her wealth of experience and ideas on a panel in London last year, focused on recruitment marketing and engaging talent, from the perspective of her role at Microsoft, where multiple countries matter, and performance and metrics matter deeply too.

Jake Bustos

The Coca-Cola Company · LinkedIn

In London earlier last year, Jake stepped onto a panel discussing Early Careers and shared his European experiences from working in a lead role with The Coca-Cola Company. As someone who originated in the Philippines, his perspective was invigorating and fresh and shared some of the challenges of being such a well known brand.

Jennifer Douet

National Grid · LinkedIn

An example of someone stepping out of her comfort zone to share her experiences. Jenni gave a great perspective of National Grid's approach to early careers engagement in a talent short and highly competitive market, on a panel in London this year. Fascinating perspective and much for the room to learn.

Jennifer Candee

ex Cargill, Mondelez · LinkedIn

A highly decorated TA and EB Leader, Jen joined a panel in London to discuss building an employer brand from a place of little or no brand. Always packed with incredible ideas and experiences, Jen walked through how she would build the voice of the company through the voice of the employee and how engaging that network was essential to EVP and brand launch.

Joanna Babiarz

Aptiv · LinkedIn

The star of a wonderful fireside chat in Krakow that captured the story of taking Aptiv's global EVP and implementing it across the company's operational framework. A really valuable story that should be shared with a wider audience, an EVP still very much alive and integral 3 years after launch. Joanna told the story superbly.

Jodie Kakad

HMRC · LinkedIn

An absolute superstar, Jodie is the leader of employer brand and recruitment marketing at HMRC. Jodie shared their fascinating EVP story at a London event, focusing on complexity, the structure of building it effectively, the depth of work required there, to the point of launch. A story of patience, attention to detail and doing it right.

Jonas Haerens

Flix · LinkedIn

In Berlin this year, Jonas was generous in sharing some of the new ideas, AI and otherwise, that he has implemented into the employer branding activity in Flix. The panel was about the future of EB, and he demonstrated he is already there. One of the smartest young professionals in our industry.

Judit Ruiz

FiSer Consulting · LinkedIn

My affection for Judit is huge, as she has been a source of positivity and energy behind EBClub's growth and was instrumental in bringing together the programme for Amsterdam. A valued ambassador, and mouthpiece in Amsterdam and Spain, and a cheerleader for this community concept. Another future star in the making.

Karolina Edman

SEFE · LinkedIn

There from the very beginning. My partner in crime for the first 5 years of EBClub, with her insights and great presentations, she was always a foundational component of what this was all about. Now working in-house for SEFE, one of the most intelligent brains in the industry, and proud to have been her colleague for so many years.

Katie Moore

BT · LinkedIn

Had never presented on a panel before, but stepped up and delivered with great authority on our early careers panel in London last year. Full of clear ideas, great leadership and brave thinking, and part of an award winning team at BT. She was a natural.

Kim van der Meulen

Capgemini · LinkedIn

Still relatively early in her career in this industry, Kim was an energetic and excellent partner for Casper on the very fun data-driven strategies panel at Amsterdam. Super clear, structured and with repeatable ideas, methodologies and advice that does her work at Capgemini great credit, and gave the room real usable value.

Koos Wurzer

Zalando · LinkedIn

Sometimes we need certain voices to inspire us to lift our game. Koos delivered this in Amsterdam, asking EB professionals to find their most valued voice inside the organisation, and asked us if we are developing at the pace the industry is. A legend of the industry in my eyes. TA and EB Leader at Zalando, ex Danone.

Lee Nicholls

Reckitt · LinkedIn

One of the most experienced minds in our industry, he delivered great insights from his experiences at Reckitt on the building EB with little or no brand panel. Really practical ideas and sharing for the audience, and a reminder that 'big' doesn't always mean recognisable.

Marco Dalmeijer

Clubgeist · LinkedIn

Koos's right-hand man for the Amsterdam panel on empowering employer branding professionals to be adapting to change. Bags of experience and fun stories and advice for the room, coming from years inhouse and also some time as a consultant via Clubgeist.

Maria João Ceitil

Marsh · LinkedIn

An experienced strategist, Maria accompanied Catarina on the Benfica FC employer brand panel in Lisbon and focused on the research work needed to capture true employee voice. A hugely valuable part of the entire story.

Melissa Burdette

ex Microsoft, Salesforce · LinkedIn

One of the industry's stellar Early Careers leaders, Melissa generously shared her experiences in Amsterdam on the panel that looked at evolving our comms with the times, and in tune with emerging talent. Brought thoughts and experiences carved from years working with Microsoft and Salesforce. Compelling energy and ideas.

Memduh Balaban

MANN+HUMMEL · LinkedIn

A real breakout year for Memduh, telling a wonderful story in Berlin of building an EVP alone and using internal voice and AI research to build agentic personas to be used across MANN+HUMMEL. The ingenuity, future thinking and adaptation on a limited budget, to create something so universally used, was inspiration to the room.

Modiara Kamps

BCG · LinkedIn

My catalyst for growth. Mo took in the concept and inspired me to build EBClub beyond the UK, and she was right. A regular panelist and co-host, and a significant ambassador for Spain, France and more, a truly generous spirit for the industry, and her versatility and thoughts across discussions is absolutely stellar for our community.

Nofi Balogun

Lloyds Banking Group · LinkedIn

Gave some great ideas and opinions about the current world of attracting graduate and young talent in EBClub London this year, through the eyes of her role at Lloyds Banking Group. Eloquent, smart and giving of her ideas to the room.

Núria Morella

Capgemini · LinkedIn

Another one from Capgemini and an absolute star for hosting Barcelona in March. She featured in a fireside with me discussing strategically leading attraction in a local market for a global employer. Compelling stories of global to local activation with a clear plan and method. Real practical value for the room.

Nuria Sabater

Perk · LinkedIn

A real bundle of great energy in Barcelona, and generous to offer Perk as a venue. We had a fireside chat to discuss 'filling the room', the journey of bringing young tech talent into dedicated events to drive attraction through awareness. A different and valuable slant on attraction, focused on physical engagement.

Paul Bhangoo

BT · LinkedIn

Paul is an industry legend in my eyes, one of my favourites, and even more so for his wonderful storytelling in EBClub Birmingham at his BT offices. I've never seen an audience so engaged, a proper raconteur, as he candidly discussed his career journey, the pathway to BT, and some of his most proud work and challenges in his role there.

Paul Vidler

Maersk · LinkedIn

On the subject of differentiation in Manchester, Paul was superb, discussing striving for clear identity and broadening awareness to overcome preconceptions for logistics and engineering firm, Maersk. A cross-European story and very interesting and engaging in the chat.

Philip Smith

Bauer Media Group · LinkedIn

Delivered a fun fireside chat in Manchester which had a little bit of fun with AI, guiding the audience not to jump in too quickly. A refreshing take on an over-conducted subject, we were able to poke fun at ourselves and our relationship with it, as well discussing the consequences of poor AI adoption and striking the balance.

Rhian Kiernan

Haleon · LinkedIn

A source of years of experience and knowhow, and delivered in great fireside chat in London, telling the story of taking Haleon's employer brand from zero, or GSK legacy, to a fully integrated operation globally, connected across key departments. Wonderful storyteller, and it opened the eyes to the opportunities that exist when you start anew, with all the obstacles too.

Rob Ryan

Babcock International · LinkedIn

Had a lot of fun chatting with Rob about attracting young talent to Babcock, and some of the work that was needed to drive awareness and engagement, including in person and experiential. A real leader in our profession and got the room discussing the complexities in the south west.

Sadie Nachtigal

Datadog · LinkedIn

Firstly, a hero for hosting at Datadog's fabulous Paris offices. Shared a fabulous panel with Modiara, discussing the evolution of the EVP. The fascinating insight of Datadog not having an EVP and Modiara having other ideas! Created a great head to head and deep discussion that engaged the room on a subject close to everyone.

Sarah Belaid

Atolls · LinkedIn

Another panel first timer when she stepped forward in Berlin, but stepped up and was absolutely fascinating as she shared her thoughts on the future of employer brand and how she is adapting personally, and at Atolls. Whilst still growing in her career, she demonstrated real clarity with some of her ideas and beliefs.

Sarah Briddon

Delivery Hero · LinkedIn

Anyone who hosts us is always a superstar, and her Delivery Hero offices in Berlin were awesome, as was Sarah herself. Shared her vast experiences on a panel discussing the EVP and where it's evolving in the context of wider brand and changes in our ecosystem. Super engaging and wonderful generosity.

Sukhi Kandola

Checkout.com · LinkedIn

Ah, another venue host at Checkout.com in London last year and joined us for a panel on the 'so-what?' in employer branding. Finding value, metrics and performance indicators that you can bring to the business. Sukhi shared about facing this head on at a growth company with a mindset of measurement and outcome based drive.

Sylwia Klusek

Splunk (a Cisco company) · LinkedIn

Kicked off the 2026 agenda in Krakow with her engaging and very interesting approaches to talent communities at Splunk, with tech talent in mind. Very practical thoughts, and valuable to the local market in Poland.

Tom Portingale

IHG Hotels & Resorts · LinkedIn

A long-time advocate of EBClub and twice has stepped on stage to share his experiences, in London and his home town Bristol. A guy I want on a panel everywhere, because of his thoughtful approach and acute brain. Always full of generous ideas, cares about our profession. Complete legend.

Victor Rubin

Dassault Systèmes · LinkedIn

Shared his passion in Paris for the importance of the career site in the employer brand mix, and walked through experiences and challenges at both BlaBlaCar and Dassault Systemes. Engaged a room in a real open chat as he discussed the learning journey he is continuously on as an EB professional.

William Burlinson-Blyth

AstraZeneca · LinkedIn

A familiar face and voice for me in Lisbon having moved from the UK, but less so in the wider world. Our fireside chat discussing AstraZeneca evolved approaches to growth and internal talent market engagement was really inspiring and interesting stuff. Again, a subject that really matters right now as we shift our thinking with EB from pure attraction to experiences and retention.

Thank you and congratulations to all fifty. There could be another fifty named from the four years before this list, and Steve Ward says there will be another fifty within the next twelve months.

That, EBClub argues, is the point: generosity, an audience of sharp questions, and a community that keeps raising the bar on its own practice.

EBClub's events continue across Europe through the rest of 2026. Practitioners can join EBClub free.

Takeaways