[JAN19] PAPER CUT
Apple defends DEI, Amazon scales it back, WPP’s RTO mandate sparks backlash, AI jobs dominate growth predictions, and new antitrust rules shake up HR. Get the week’s sharpest employer branding insights.
![[JAN19] PAPER CUT](/content/images/size/w1200/2025/01/PC-Monday-1.png)
Welcome back to Paper Cut, where we slice through the week’s noise to deliver the stories that matter most in employer branding, talent attraction, and HR.
This week, Apple and Amazon take very different approaches to DEI, WPP’s return-to-office mandate causes waves, AI-driven roles dominate job growth predictions, and new antitrust guidelines for HR are here to shake things up. Let’s dive in.
