[04 MAY] PAPER CUT
Back from a two-week Easter pause, we’re diving into AI job takeovers, RTO contradictions, DEI fallout, and who’s really calling themselves “top employer” right after layoffs.
Paper Cut
[13 APR] PAPER CUT
Google’s a “top employer” while cutting jobs, LinkedIn’s logic raises eyebrows, and AI’s still gunning for your desk. This week: more layoffs, new challengers to corporate status, and the growing gap between perception and experience. Welcome to the chaos.
This article is for Members only
Employer Value Proposition (EVP)
Employer Value Proposition Examples – And Why They’re So Hard to Find
Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.
Perspective
Coldplay Kiss Cam Scandal: Employer Branding Lessons
When your CEO’s mid-concert PDA with the Head of HR goes viral, what’s left of your carefully crafted employer brand? In this satirical deep-dive, we unpack the scandal, the fallout, and what it teaches us about reputation, culture, and the fine line between leadership and HR… literally.
Future of Work
Deloitte’s 2025 Human Capital Trends: Why Your EVP Needs an AI Upgrade
Deloitte’s 2025 Human Capital Trends report is clear: if your EVP doesn’t help employees thrive in an AI-powered world, you’ll lose them. This EBN deep dive explains what employer brand leaders must do to stay competitive from skills-first messaging to leadership rebrands.
Future of Work
Mercer’s 2025 Global Talent Trends. What It Means for Employer Branding
AI isn’t just changing work, it’s changing employer branding. Mercer’s 2024-2025 Global Talent Trends report reveals the biggest shifts in hiring, skills, and leadership. From AI ethics to flexibility, here’s what your employer brand must do to stay ahead.