Perspective

The Case Against Return to Office Mandates: Leveraging Hybrid Work to attract top talent.

Explore how hybrid work arrangements are transforming employer branding and talent attraction. Learn strategic tips for integrating hybrid work into your employer branding strategy.

By Mike Parsons Jul 11, 2024 6 min read

Perspective

The Forgotten Lesson Of the Netflix Culture Deck

Discover the revolutionary principles of the Netflix culture deck and the vital lessons it offers to employer brand professionals even after 15 years of its release.

By James Ellis Jul 9, 2024 7 min read

Talent Attraction

The Ultimate Guide to Employer Brand Assessment: How to Attract and Retain Talent

Discover the importance of employer brand assessment in attracting and retaining top talent. Learn the step-by-step process for conducting talent market research and using the results to enhance your employer branding.

By Fathom Jul 4, 2024 7 min read

Talent Attraction

Celebrating Pride Month: Enhancing Employer Branding through DEI

Celebrating Pride Month by enhancing employer branding through DEI initiatives can create a more inclusive workplace and attract top talent. Learn strategies for integrating DEI into your organisation.

By Fathom Jun 28, 2024 5 min read

Employer Value Proposition (EVP)

Do you really need data and insight to build a strong employer brand?

Building a strong employer brand requires more than intuition. Discover how data and insights are crucial for creating a compelling employer brand that attracts and retains top talent.

By Mike Parsons Jun 25, 2024 9 min read

Employer Value Proposition (EVP)

The Talent Market is in Flux: What do EVPs Look Like in 2024?

With the recruitment market in a state of flux, what themes are most commonly being used in new EVPs and how are the world’s top employers approaching talent communications?

By Mike Parsons Jun 21, 2024 9 min read

Employer Value Proposition (EVP)

Crafting a Compelling EVP: A Game-Changer for SME Recruitment

Discover how SMEs can attract top talent with a compelling EVP. Learn strategies to build a strong employer brand and compete with larger enterprises.

By Fathom Jun 12, 2024 5 min read

Perspective

The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy

Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.

By Mike Parsons Nov 14, 2024 5 min read

Talent Attraction

Attracting Talent as a Small Broker: Why It’s Time to Stop Playing it Safe

The talent war is on, and smaller brokers need to stop waiting in line for leftovers. It’s time to rethink how we attract top talent, and no, free coffee won’t cut it.

By James Robbins Nov 12, 2024 5 min read

Perspective

Your Employer Brand Needs More Than a Band-Aid Post-Layoffs – Try a Full Facelift

Layoffs wreck more than just morale. They shine a harsh light on your employer brand’s weak spots. If you’re not rethinking your value proposition and your perception in the market post-layoffs, you might be next on the chopping block.

By James Robbins Oct 31, 2024 5 min read

Perspective

The Age Gap in Employer Branding: Why Attracting Senior Talent is the Next Frontier

Employer brands have mastered the art of wooing fresh grads, but what about seasoned pros? It's time for a grown-up conversation about employer branding.

By Mike Parsons Oct 22, 2024 7 min read

Perspective

Employer Branding: The Unspoken Hero in Today’s Shrinking UK Labour Market

With UK vacancies plummeting and economic inactivity rising, now is the time to sharpen your employer brand, or watch as competitors snap up the talent you sorely need.

By James Robbins Oct 15, 2024 7 min read